(10-02-2023 12:50 PM)OneSockUp Wrote: (09-30-2023 09:43 PM)jgkojak Wrote: The B1G won't take Clemson or FSU - no AAU
The SEC won't take them - they have been pretty clear they have no interest in expanding right now
And... when ACC goes belly-up -
Why take FSU when you can take Miami?
They are never going anywhere but the B12
This is always what I struggle with: If the Big Ten isn't going to take Clemson or FSU, why would the SEC?
The SEC already has all of the on-field/on-court clout it needs. There are virtually no candidates that would actively move the revenue needle positively.
So what's the benefit to the SEC? As an Alabama fan, I don't ever want an SEC in which my Tide doesn't play Tennessee, LSU, Auburn, and Ole Miss every year. If the revenue isn't there (it isn't), and the Big Ten isn't interested (I don't think they are), what's in it for the current members to add these other programs?
Because Clemson and Florida State represent 24.7% of the total value of the ACC. Add North Carolina and the SEC picks up almost 1/3rd of the total value of the ACC. Toss in Miami or Virginia and 4 schools deliver nearly 40% of the total value of the ACC. Perhaps the Big 10 would not take Clemson, but the SEC doesn't want them splitting our advertising revenue in Florida. Florida holds 42% of the college football viewership in Florida and FSU holds about 35% of it. Miami is another 19% on a good year less on a bad one. The Big 10 absolutely would take Florida State to get a large share of ad money in Florida. The issue is that FSU in the ACC was with a conference which didn't carry as much advertising clout. The Big 10 is wholly different matter as their markets reach all over now.
What the SEC has benefitted from is having essentially a monopoly over the markets of the Southeast. They aren't letting those go. Sankey wanted to stay regional rather than going national and he isn't about to screw up a key revenue stream by letting the Big 10 take schools which command a significant % of one of our markets and do so with a conference which receives as high a rate as the SEC.
And that's just one issue.
The other issue is that Super Conferences are forming and the networks want them to provide a particular number of games and the numbers for those conferences that have been tossed out there are 20, 22, or 24 schools each. With the NFL beginning to look at supporting perhaps 50, there is a strong likelihood that 24 members may be the future of both the SEC and Big 10.
FOX is picking up product for this at less than full shares. The SEC doesn't operate that way and ESPN has a pro rata clause in the new SEC contract.
It's not a matter of growing with schools who pay their way. Now it's a matter of growing with the best available schools left.
If the SEC is to remain regional the best available schools to 24 will come from the ACC, and Kansas is the only one left in the Big 12 which delivers both content we need in hoops and has a higher valuation than anyone in the ACC.
So the issue now is simply taking the best markets and the best draws in them.
Clemson and Florida State are the top two prizes in the ACC for viewers, attendance, and football. North Carolina and Virginia Tech for the two states with close to 21 million people in them. You control those states at top rate with Virginia and N.C. State. Miami is not essential to the SEC in terms of market share but it gives them 3 games a week and 2 when they play other Florida schools in a state of 22 million and that's money in the bank for ads and for viewership quality games. The question is really only one for the SEC. Do you take Kansas to complete the west and compliment Kentucky and North Carolina, or do you take Duke. Kansas is the better play. Duke is more appealing to the presidents. Maybe something happens and we can get both.
But this old 1991 and 2011 thinking of they have to pay their way in is no longer applicable. If the networks will pay for them to have the setup they want and the inventory requirements for top dollar games, then 20 or 24 it is.
Now, since the SEC refuses to expand outside of its new region, any key school lost in our region to the Big 10 is one we can't make up for by taking one on the West Coast. So, the goal is to take the best 4 or best 8 (depending on the determined final number) that we can get out of our region.
It's simple and to the point. And all these fans who grumble about the competitiveness of some of those schools, shut up and sober up. You can't bring in Oklahoma, Texas, Clemson and Florida State without growing your middle and bottom. Basketball first schools take care of that bottom and grow our markets and revenue in the Winter. Schools like Virginia Tech and N.C State add to the middle. Miami floats between middle and upper end much like Tennessee, Auburn, L.S.U., Texas A&M and others.
20 or especially 24 return the win/loss balance to the SEC which is currently going to be top heavy. And those Virginia and Carolina schools deliver combined the equivalent of another Florida in terms of viewership and with the national draw of the SEC it floats their boats and ours.