(09-16-2022 10:39 AM)KRT8871 Wrote:  

(09-16-2022 10:01 AM)JMad03 Wrote:  Side note, CUSA put a posterboard sign up in a cul-de-sac in Idaho. Still awaiting photo evidence.

There's also that crazy guy on Twitter who got banned here who loves C-USA and hates the Sun Belt, especially Southern Miss and Marshall.

He has seen the light.

(09-16-2022 10:25 AM)chiefsfan Wrote:  

(09-16-2022 10:19 AM)iStoopify Wrote:  This feels like a waste of money to me... nobody in NYC is going to watch sun belt football because they saw an ad on a billboard. Use this money for advertising in SEC and ACC country.

SBC is attempting to grow its National brand. Its honestly a little harder to advertise in SEC and ACC Country because we're asking people up there to make the SBC their 2nd favorite league

Many of the Football fans in the Northeast don't necessarily have a local team to support.

This!

Not a waste of money even if it doesn't land on college game day.

Sent from my SM-G988U using Tapatalk

(09-16-2022 10:50 AM)hburg Wrote:  

(09-16-2022 10:25 AM)chiefsfan Wrote:  

(09-16-2022 10:19 AM)iStoopify Wrote:  This feels like a waste of money to me... nobody in NYC is going to watch sun belt football because they saw an ad on a billboard. Use this money for advertising in SEC and ACC country.

SBC is attempting to grow its National brand. Its honestly a little harder to advertise in SEC and ACC Country because we're asking people up there to make the SBC their 2nd favorite league

Many of the Football fans in the Northeast don't necessarily have a local team to support.

This!

Not a waste of money even if it doesn't land on college game day.

Sent from my SM-G988U using Tapatalk

Yep, and as mentioned earlier, there are people from all parts of the US (and world) in Times Square every day.

(09-16-2022 10:19 AM)iStoopify Wrote:  This feels like a waste of money to me... nobody in NYC is going to watch sun belt football because they saw an ad on a billboard. Use this money for advertising in SEC and ACC country.

Times Square is a tourist trap. Not many New Yorkers spend much time there. This is a wise move.

Love this, it could pay huge long term dividends.

Boost the SBC brand and get more viewers watching it on ESPN. Higher ratings = more airtime and better future media contracts. With enough forward momentum and some CFP bids, this is how one goes from being a “G5” to a “P6” in 5 or 10 years.

(09-16-2022 10:01 AM)JMad03 Wrote:  Side note, CUSA put a posterboard sign up in a cul-de-sac in Idaho. Still awaiting photo evidence.

LAUGHING MY BUTT OFF!
That's just TOO DANG FUNNY!

(09-16-2022 10:25 AM)chiefsfan Wrote:  

(09-16-2022 10:19 AM)iStoopify Wrote:  This feels like a waste of money to me... nobody in NYC is going to watch sun belt football because they saw an ad on a billboard. Use this money for advertising in SEC and ACC country.

SBC is attempting to grow its National brand. Its honestly a little harder to advertise in SEC and ACC Country because we're asking people up there to make the SBC their 2nd favorite league

Many of the Football fans in the Northeast don't necessarily have a local team to support.

And don’t overlook the fact that at any given time, somebody is filming something in Times Square. You might see these ads in a network talk show opening tonight or a movie a year from now. You never know.

But the big thing is just the sheer publicity and cool factor of it. Anything to get people talking.

(09-16-2022 11:18 AM)JMURocks Wrote:  Love this, it could pay huge long term dividends.

Boost the SBC brand and get more viewers watching it on ESPN. Higher ratings = more airtime and better future media contracts. With enough forward momentum and some CFP bids, this is how one goes from being a “G5” to a “P6” in 5 or 10 years.

As far as marketing campaigns go, I want the SBC to be the Anti-AAC. Let's go a completely different direction. P6 always struck me as insecurity masked as confidence. SBC can be different AND successful.

All we have to do is tell our stories, lean into our strengths, win, and the public will get the message. All we have to do is look at how we are the toast of College Football, and we did it without a P6 campaign or pretending we are something that we are not. We did it by being exactly who we are.

(09-16-2022 08:51 AM)Michael in Raleigh Wrote:  

So markets can be useful?

(09-16-2022 08:57 AM)Saint3333 Wrote:  Strange use of advertising dollars. Unless it's much cheaper, could be based upon the state of times square the couple of times I've walked past this year.

The Sun Belt Conference is being promoted in the heart of the #1 TV market in the country.

That's the way to do it, don't bring football programs to the marketz, bring the markets to the football programs.

^ that's very kennedy-esque quote there : )

really impressed with SBC branding....consistent, clean, on-point

(09-16-2022 12:03 PM)GSUALUM17 Wrote:  

(09-16-2022 08:51 AM)Michael in Raleigh Wrote:  

So markets can be useful?

We should to this in Charlotte

(09-16-2022 02:07 PM)GreenBison Wrote:  

(09-16-2022 12:03 PM)GSUALUM17 Wrote:  

(09-16-2022 08:51 AM)Michael in Raleigh Wrote:  

So markets can be useful?

We should to this in Charlotte

Trolling at it's finest.

We already own more of the CLT market than the other G5 conferences.

I think we have the best leadership in this conference. I really do.

SB fans have got to stop going to the AAC board and gloating so much. A sallybammy fan created a thread there just to post this tweet on their board. We’ve got to cool it on that stuff. Go there to talk, defend your programs if someone gets something factually wrong, but stop peeing into their swimming pools. It looks really really petty at this point.

Hey, I found the CUSA billboard!

(09-16-2022 10:01 AM)JMad03 Wrote:  Side note, CUSA put a posterboard sign up in a cul-de-sac in Idaho. Still awaiting photo evidence.

Idaho??? You sure??? I was told it was in ruston.

(09-16-2022 12:00 PM)Michael in Raleigh Wrote:  

(09-16-2022 11:18 AM)JMURocks Wrote:  Love this, it could pay huge long term dividends.

Boost the SBC brand and get more viewers watching it on ESPN. Higher ratings = more airtime and better future media contracts. With enough forward momentum and some CFP bids, this is how one goes from being a “G5” to a “P6” in 5 or 10 years.

As far as marketing campaigns go, I want the SBC to be the Anti-AAC. Let's go a completely different direction. P6 always struck me as insecurity masked as confidence. SBC can be different AND successful.

All we have to do is tell our stories, lean into our strengths, win, and the public will get the message. All we have to do is look at how we are the toast of College Football, and we did it without a P6 campaign or pretending we are something that we are not. We did it by being exactly who we are.

Very well said: We are what College Football is suppose to be. Let's show it off.
#SBC
#SunBeltFunBelt
#ItJustMeansTheMost
#SMTTT

(09-16-2022 12:03 PM)GSUALUM17 Wrote:  

(09-16-2022 08:51 AM)Michael in Raleigh Wrote:  

So markets can be useful?

When you have successful brands and successful football, the entire country is your market.