RE: Let's talk about women's soccer
There's generally an age gap in soccer fans vs non-soccer fans to the point where before bill & bullet said their ages, I was pretty sure I could guess which side of the line they fell on based on their age.
The US went from 2 million TVs in homes in the early 1950s to cable making sports a massive media business during in the 1990s. And The US men made the World Cup zero times between 1950 and 1989. Aside from a couple experiments, we just weren't exposed to it.
So in the 1990s, sports fans were outright hostile to soccer on TV. A small percentage of fans got into it because of the 1994 World Cup being in the US. But MLS just wasn't big time enough to create a big fan base without the USMNT really exposing the masses to soccer. And with how bad the US did in 1998, and 2002 (where we did well but) being on at 4 am, soccer's growth really stagnated.
Soccer fandom was like a secret underground club if you're an American that's about 38-45 or older.
But if you're younger than 40, then you "grew up" with the 2006-2014 World Cups, the Women winning World Cups, MLS being on ESPN/Fox/etc, EPL being available. It's just another sport to Millennials and younger, no different than basketball or hockey.
And women's sports are in the same boat, but about 10 years behind: Outright hostility to the WNBA being on TV at first. But in Year 27 of the WNBA, and with ESPN and FOX realizing that their conference deals include WBB, so it saves them money to put Big Ten, SEC, ACC and Big 12 WOMEN on TV instead of adding an additional conference (or in ESPN's case, cutting someone else = savings).
I think the main reasons women's soccer hasn't had a ton of popularity growth is simply the season it's on. During the MLB and MLS playoffs, start of NFL and college football, start of world club soccer, NBA and NHL. Whereas college SOFTBALL has seen a steady rise in popularity, because after March Madness, it's competition is MLS, MLB, the end of NBA, NHL.
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