(10-03-2023 10:04 AM)bryanw1995 Wrote: Interesting excerpt from the article:
Florida State and Clemson realize that staying in the ACC until 2036 will be a death by a thousand cuts while their rivals get an extra $30 million a year in television revenue.
People just casually throw this number around, though we saw an ESPN article last month backtrack on that a bit and say "20s" or "high 20s". The truth is that Warren was shouting the largest number that he could possibly conceive of b/c he wanted more Pac schools (and also maybe ACC or even SEC schools?), and Petitti has been dealing with the fallout ever since. I don't know what the final difference will look like when we look at Conference revenues years down the road, but I'm highly confident that it will be less than $30m, and I wouldn't be surprised if it's less than $20m.
We know the Big 10 numbers Bryan. We don't yet know the SEC's numbers other than a lowball guess made on a failed CBS offer.
This is a better article than most. They recognize the changes in preferences based upon the transition of the payout calculations to actual number of viewers. This is key to understanding FSU and Clemson's value to the SEC. I wish they would quit mentioning Finebaum because he is a paid ESPN disinformation distributor.
In 1991 Clemson and Florida State were sought by the SEC. Clemson's interest proved to be tepid at the time. F.S.U. had three times applied for SEC membership in the 80's. There was some irritation at the SECs consistent rejections. But the SEC made a mistake in '91. I was told that the SEC used ESPN for a valuation. Therefore, ESPN knew how much we would offer and when we were scheduled to make the offer and in those days with the market footprint model just getting underway ESPN likely saw a way to help the value of a conference whose rights they wished to purchase (ACC) and do it, in their minds, without hurting the SEC's value since we had Florida already. In fact, the networks loved to divide the schools in large states into different conferences, so they could double dip the state ad rates for two different conferences if the network held rights to both conferences.
This is why in 2011 ESPN was allegedly pushing plans to put Texas into the ACC and A&M into the SEC, and to send Virginia Tech and N.C. State to the SEC. That way Texas, Florida, North Carolina and Virginia would be divided. No need to do that in Georgia since Tech joined the ACC in 1978.
What changes with the shift from market footprint to actual viewers is that now Clemson and Florida State are worth more in the SEC to ESPN than they are in the ACC. Simply put they will face schools that draw as well as they do and the brand on brand competition will NET the network significantly more than splitting the advertising footprints can. This is why PAC 12 schools with brand are worth more in the Big 10 than together. It is why the two highest drawing conferences are now the loci of super conference formation.
North Carolina is an important market and top brand which draws viewers even if they are hoops first because the football team is better than average, especially with Mack Brown there.
Those three are absolutely more valuable to ESPN in the SEC even at 35 million more per year cost to ESPN. The fourth school is unnamed for a reason. What that reason is can only be speculated. Perhaps it's a school not in the ACC. Perhaps it's a school in the ACC which needs to be packaged with North Carolina. Perhaps they don't want a fuss over who it is. I guess we'll find out when it happens.
The other thing reinforced by this article is that the announcement for departure and negotiated settlements predicated by it will come a lot sooner than 2036. And if Clemson stories are to be believed likely before the end of October.
This brings us back to the Magnificent 7. If the inventory requirements for the super conferences (which as they grow replaces the need for the rights of smaller conferences with lesser TV draw) creates the need to pick up a larger number of schools, then the taking of the remaining best brands will accelerate. IMO, this is one reason why the Big 10 went ahead with Washington and Oregon and may like to nab Stanford if the ACC does lose key players. If the Magnificent 7 are all bound for the SEC, perhaps the ACC schools wanted to sneak in an 8th to begin with in the first group of four to announce. Or perhaps ESPN wanted to sneak in one not in the ACC before the final four came in. That's why I think the mystery school is either Duke or Kansas.
The story also lines up with the rumors I heard two years ago that had non administrative representatives of North Carolina and Clemson meeting with the SEC just a few days after the OU and UT story broke. I was told that the Clemson spokesperson doing the inquiring did so for FSU too which would mean they have been linked for two years now, and that the UNC representative spoke for another as well. In 2011 their AD asked questions which included Duke. Hence my suspicions. But ESPN has long had a keen interest in Kansas supporting their T3 rights until ESPN purchased all of the T3 rights to the Big 12. So this seems to me (the silent 4th) to be either the insertion of Kansas with the necessitated limitation of only one other UNC school, or the inclusion of Duke at the insistence of UNC with N.C. State already possibly being part of a larger move to 24. It's intriguing and we won't know until it's done.
What happens if they move 8 over? Then those not coming become instant potentialities for the Big 12.
Do that and ND is free to affiliate or move to the Big 10 possibly with Kansas and 4 more former PAC 12 schools, likely Colorado, Utah, and the Arizona schools. That's my guess anyway.