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Total Quality Logistics and the UC Announce Long-Term Partnership

CINCINNATI, Ohio (January 30, 2023) — Total Quality Logistics (TQL), the second-largest freight brokerage firm in North America and Cincinnati's largest private company, and the University of Cincinnati (UC) announced on Monday a long-term strategic partnership that will include a significant contribution to UC's Day One Ready Campaign to support next level success for Bearcats' student-athletes, the Cincinnati community and university.

The strategic partnership will include field level and stadium signage and logo assets for TQL as well as specific investment to the Bearcats' indoor practice and performance facility project.

While field surface branding typically results in renaming the venue, as a Cincinnati company, TQL has chosen to not name the field. It will continue to be named Carson Field in honor of Dr. Arch Carson, who organized the first football team at the university in 1885 and is known as the Father of UC Football.

The Bearcats have played at the site of Carson Field since 1901. Nippert Stadium, which was built around the playing field, was completed in 1924.

https://gobearcats.com/news/2023/1/30/ge...rship.aspx

The article includes a pdf rendering of Carson Field with the TQL and Big 12 logos.

Great news. Any rumors on the dollar figures in this partnership?

Props to TQL for supporting the university! That company definitely gets a bad rap but this should help significantly for their local PR.

(01-31-2023 10:59 AM)UCbball21 Wrote:  Props to TQL for supporting the university! That company definitely gets a bad rap but this should help significantly for their local PR.

Yep, I've been surprised at some of the negative chatter about that company since the announcement. I have no personal knowledge of TQL or their business practices so I can't speak to that. But it didn't stop our MLS franchise from partnering with them for naming rights and it shouldn't stop UC. Would X or NKU have turned down that gift if either even had a new athletic facility worthy of major naming rights? Of course not.

This is exactly what we've been asking for and the arrangement preserves the Nippert Family's longstanding love and support for UC by retaining their name. Hats off to Cunningham for closing this deal and putting another puzzle piece in place for UC's P5 future.

(01-31-2023 10:59 AM)UCbball21 Wrote:  Props to TQL for supporting the university! That company definitely gets a bad rap but this should help significantly for their local PR.

What is the bad rap? Good friend works in logistics. Says they are a well run company.

This is a huge positive for the University. Congrats to them for landing this partnership!

Agree, I've really never heard anything bad about the company itself.

And might I ask, who is this more virtuous company that is wanting to give UC money?

I’ve heard some not so good things when I graduated college and knew a few that worked there as their entry level job but I also heard some good things too. Don’t know anyone working there anymore and never knew anyone in middle/upper management.

Either way we’ll take the $ and get to keep Nippert and Carson. I like it.

I think on BCJ podcasts last night they mentioned that the owner played baseball for UC but don’t hold me to that.

I would think TQL also has a big incentive to partner with UC as that’s a large talent pool for new employees.

Good stuff

I assume every company of that size is an evil Globex type of corporation but unfortunately it's not like we're getting Skyline's or Graeters to sponsor that type of money so let's go!

(01-31-2023 01:44 PM)natibeast2.0 Wrote:  I think on BCJ podcasts last night they mentioned that the owner played baseball for UC but don’t hold me to that.

Ken Oaks went to Dayton.

(01-31-2023 02:39 PM)bww Wrote:  

(01-31-2023 01:44 PM)natibeast2.0 Wrote:  I think on BCJ podcasts last night they mentioned that the owner played baseball for UC but don’t hold me to that.

Ken Oaks went to Dayton.

Oaks and many of TQL's top people played football together at McNicholas.

(01-31-2023 02:39 PM)bww Wrote:  

(01-31-2023 01:44 PM)natibeast2.0 Wrote:  I think on BCJ podcasts last night they mentioned that the owner played baseball for UC but don’t hold me to that.

Ken Oaks went to Dayton.

Thanks for confirming.

It didn’t sound right. Idk what they were talking about as I was busy working on other stuff as well.

(01-31-2023 01:44 PM)natibeast2.0 Wrote:  I’ve heard some not so good things when I graduated college and knew a few that worked there as their entry level job but I also heard some good things too. Don’t know anyone working there anymore and never knew anyone in middle/upper management.

Either way we’ll take the $ and get to keep Nippert and Carson. I like it.

I think on BCJ podcasts last night they mentioned that the owner played baseball for UC but don’t hold me to that.

I would think TQL also has a big incentive to partner with UC as that’s a large talent pool for new employees.

Good stuff

Oh, it's a meat grinder for sure, but those who work their asses off there get very well compensated for said work.

Cunningham said today that this gift gets us to $80M of the $100M amount they've been aiming for in the Day 1 campaign and that they're breaking ground on the IPF after next football season.

(01-31-2023 01:56 PM)Cataclysmo Wrote:  I assume every company of that size is an evil Globex type of corporation but unfortunately it's not like we're getting Skyline's or Graeters to sponsor that type of money so let's go!

Skyline They're so damn cheap. Their CEO was the last person in Hamilton County to have a rotary phone in his house. He was actually quite proud of it.

(01-31-2023 03:04 PM)cincybb51 Wrote:  

(01-31-2023 02:39 PM)bww Wrote:  

(01-31-2023 01:44 PM)natibeast2.0 Wrote:  I think on BCJ podcasts last night they mentioned that the owner played baseball for UC but don’t hold me to that.

Ken Oaks went to Dayton.

Oaks and many of TQL's top people played football together at McNicholas.

Between TQL and Penn Station, that's a heckuva lot of value created by my fellow Rocket football alums.

(01-31-2023 03:34 PM)BearcatMan Wrote:  

(01-31-2023 01:44 PM)natibeast2.0 Wrote:  I’ve heard some not so good things when I graduated college and knew a few that worked there as their entry level job but I also heard some good things too. Don’t know anyone working there anymore and never knew anyone in middle/upper management.

Either way we’ll take the $ and get to keep Nippert and Carson. I like it.

I think on BCJ podcasts last night they mentioned that the owner played baseball for UC but don’t hold me to that.

I would think TQL also has a big incentive to partner with UC as that’s a large talent pool for new employees.

Good stuff

Oh, it's a meat grinder for sure, but those who work their asses off there get very well compensated for said work.

I knew one young guy who worked there. Did well but I swear it gave him PTSD. Was literally on call 24/7/365. When the phone rang at 3 am with a problem on a route or a connector he had to answer it and spend another hour making umpteen calls herding cats with commission breath.

(01-31-2023 01:56 PM)Cataclysmo Wrote:  I assume every company of that size is an evil Globex type of corporation but unfortunately it's not like we're getting Skyline's or Graeters to sponsor that type of money so let's go!

Not that they don't have the money. There are quite a few multi-millionaire people/companies with Cincy ties that could donate, but don't.

(02-01-2023 08:40 AM)mac6115cd Wrote:  

(01-31-2023 01:56 PM)Cataclysmo Wrote:  I assume every company of that size is an evil Globex type of corporation but unfortunately it's not like we're getting Skyline's or Graeters to sponsor that type of money so let's go!

Not that they don't have the money. There are quite a few multi-millionaire people/companies with Cincy ties that could donate, but don't.

As I recall, Skyline hasn't been locally owned for years now.

(02-01-2023 08:15 AM)rath v2.0 Wrote:  

(01-31-2023 03:34 PM)BearcatMan Wrote:  

(01-31-2023 01:44 PM)natibeast2.0 Wrote:  I’ve heard some not so good things when I graduated college and knew a few that worked there as their entry level job but I also heard some good things too. Don’t know anyone working there anymore and never knew anyone in middle/upper management.

Either way we’ll take the $ and get to keep Nippert and Carson. I like it.

I think on BCJ podcasts last night they mentioned that the owner played baseball for UC but don’t hold me to that.

I would think TQL also has a big incentive to partner with UC as that’s a large talent pool for new employees.

Good stuff

Oh, it's a meat grinder for sure, but those who work their asses off there get very well compensated for said work.

I knew one young guy who worked there. Did well but I swear it gave him PTSD. Was literally on call 24/7/365. When the phone rang at 3 am with a problem on a route or a connector he had to answer it and spend another hour making umpteen calls herding cats with commission breath.

Yea. A friend of mine did that too (rather successfully) but we'd be playing pickup ball on a Saturday and he'd pick up his phone in the middle of a play.

He also left the company over a decade after and they have gone really hard, with an excessively expansive view of non-competes. I'm optimistic he'll win in court as he has really good representation due to some connections, but there are many similar filings and I could see the cost making it hard for many to fight. They are very aggressive in their non-compete enforcement.