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Cincinnati's Initial B12 Media Rights Distribution $18-$19M
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UCGrad1992 Offline
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Cincinnati's Initial B12 Media Rights Distribution $18-$19M
I'm not sure how I missed this recent article from Dennis Dodd. The four incoming members to the B12 will each receive between $18-19M during the final two years of the existing media rights deal. In 2025, the new deal makes everyone whole.

Quote:Should an early exit by Texas and Oklahoma from the Big 12 be agreed upon, the negotiated financial penalties associated with those departures would be utilized to aid the conference's expansion. Those monies would help make whole the eight legacy Big 12 programs whose media rights payouts are being diluted to help fund the arrival of the league's four newest members.

Baylor, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech and West Virginia agreed to share a portion of their media rights distributions from the Big 12's existing deals with Fox and ESPN to make possible the league's recent expansion with BYU, Cincinnati, Houston and UCF joining the fold in the 2023-24 athletic season. The vote (believed to be held last year) was 8-0 in favor of the move with Texas and Oklahoma abstaining, multiple sources tell CBS Sports.

Each of the eight legacy Big 12 schools agreed to forego $16 million total ($8 million annually in 2023-24 and 2024-25), approximately 19% of their $42.6 million annual distributions, sources said. Each of the four new Big 12 members are set to receive $18 million to $19 million annually, approximately 40% of the original annual distribution.

BYU, Cincinnati, Houston and UCF will each receive a full share of media rights revenue when the Big 12 begins its new deals in the fall of 2025, a source added. That full share will be a base figure of $31.6 million annually. Big 12 officials believe the all-in figure will approach $50 million per school once NCAA Tournament and College Football Playoff revenue is added.

If Texas and Oklahoma leave after the 2023-24 season, they would be on the hook for early termination fees with each surrendering at least their final year of media rights distribution. CBS Sports previously reported those early exit fees could total as much as $168 million.

However, such a penalty would likely be negotiated down to about 60% to 65% of the original total, industry sources said. That final figure would go a long way to helping the remaining legacy Big 12 programs recoup the $16 million dilutions they agreed upon.

"That money [for the four new schools] has to come from some place so the other members have to take a dilution as a result of it," former Big 12 commissioner Bob Bowlsby told CBS Sports. "That's the only place to go get the money, but in the end, whatever the conference gets out of OU and Texas in exit fees and makes on the grant of rights will likely go to reimburse the schools. It likely will balance itself out pretty well."

While there has been growing buzz that a deal for Texas and Oklahoma to depart for the SEC early is near, there is no evidence of formal negotiations.

The programs retained SEC media advisor Alan Gold in their pursuit of a deal. The Longhorns and Sooners originally committed to the Big 12 through the term of the current deal when new commissioner Brett Yormark took over in August; however, their stances changed about a month later, sources said.

Speculation has raged that Texas and Oklahoma have no desire to play the four new Big 12 members, though they have already committed to remain in the league for the upcoming season. The conference is in the process of finalizing a schedule for all 14 programs.

We're getting a 100% raise
 
(This post was last modified: 01-25-2023 11:07 PM by UCGrad1992.)
01-25-2023 10:53 PM
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OKIcat Offline
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RE: Cincinnati's Initial B12 Media Rights Distribution $18-$19M
(01-25-2023 10:53 PM)UCGrad1992 Wrote:  I'm not sure how I missed this recent article from Dennis Dodd. The four incoming members to the B12 will each receive between $18-19M during the final two years of the existing media rights deal. In 2025, the new deal makes everyone whole.

Quote:Should an early exit by Texas and Oklahoma from the Big 12 be agreed upon, the negotiated financial penalties associated with those departures would be utilized to aid the conference's expansion. Those monies would help make whole the eight legacy Big 12 programs whose media rights payouts are being diluted to help fund the arrival of the league's four newest members.

Baylor, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech and West Virginia agreed to share a portion of their media rights distributions from the Big 12's existing deals with Fox and ESPN to make possible the league's recent expansion with BYU, Cincinnati, Houston and UCF joining the fold in the 2023-24 athletic season. The vote (believed to be held last year) was 8-0 in favor of the move with Texas and Oklahoma abstaining, multiple sources tell CBS Sports.

Each of the eight legacy Big 12 schools agreed to forego $16 million total ($8 million annually in 2023-24 and 2024-25), approximately 19% of their $42.6 million annual distributions, sources said. Each of the four new Big 12 members are set to receive $18 million to $19 million annually, approximately 40% of the original annual distribution.

BYU, Cincinnati, Houston and UCF will each receive a full share of media rights revenue when the Big 12 begins its new deals in the fall of 2025, a source added. That full share will be a base figure of $31.6 million annually. Big 12 officials believe the all-in figure will approach $50 million per school once NCAA Tournament and College Football Playoff revenue is added.

If Texas and Oklahoma leave after the 2023-24 season, they would be on the hook for early termination fees with each surrendering at least their final year of media rights distribution. CBS Sports previously reported those early exit fees could total as much as $168 million.

However, such a penalty would likely be negotiated down to about 60% to 65% of the original total, industry sources said. That final figure would go a long way to helping the remaining legacy Big 12 programs recoup the $16 million dilutions they agreed upon.

"That money [for the four new schools] has to come from some place so the other members have to take a dilution as a result of it," former Big 12 commissioner Bob Bowlsby told CBS Sports. "That's the only place to go get the money, but in the end, whatever the conference gets out of OU and Texas in exit fees and makes on the grant of rights will likely go to reimburse the schools. It likely will balance itself out pretty well."

While there has been growing buzz that a deal for Texas and Oklahoma to depart for the SEC early is near, there is no evidence of formal negotiations.

The programs retained SEC media advisor Alan Gold in their pursuit of a deal. The Longhorns and Sooners originally committed to the Big 12 through the term of the current deal when new commissioner Brett Yormark took over in August; however, their stances changed about a month later, sources said.

Speculation has raged that Texas and Oklahoma have no desire to play the four new Big 12 members, though they have already committed to remain in the league for the upcoming season. The conference is in the process of finalizing a schedule for all 14 programs.

We're getting a 100% raise

Bolded, if I'm reading this correctly, it suggests that before the new media deal kicks in, UC will receive something greater than $19.1 million the next two years when NCAA tourney shares, CFP revenue splits, and bowl distributions are added. That incremental amount might itself be larger than the AAC "media only" figure which I recall was in the $5 - $7 million range.
 
01-26-2023 08:33 AM
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Captain Bearcat Offline
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RE: Cincinnati's Initial B12 Media Rights Distribution $18-$19M
The 19.1 million sounds like media-only money. The AAC media-only money is 5-7 million.

So that's a 12-14 million raise.

But if I remember correctly, the AAC deal was all-in and the Big-12 deal did not include 3rd tier media rights. I seem to recall that Texas sold its 3rd tier rights for $15 million (aka Longhorn Network) and Kansas & Oklahoma sold them for about $10 million each. So UC should be able to get at least $2 million for those rights, and possibly more.

So that would seem to make this a $14-$20 million raise.

Am I way off base here?
 
01-26-2023 11:38 PM
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dave108 Offline
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RE: Cincinnati's Initial B12 Media Rights Distribution $18-$19M
(01-26-2023 11:38 PM)Captain Bearcat Wrote:  The 19.1 million sounds like media-only money. The AAC media-only money is 5-7 million.

So that's a 12-14 million raise.

But if I remember correctly, the AAC deal was all-in and the Big-12 deal did not include 3rd tier media rights. I seem to recall that Texas sold its 3rd tier rights for $15 million (aka Longhorn Network) and Kansas & Oklahoma sold them for about $10 million each. So UC should be able to get at least $2 million for those rights, and possibly more.

So that would seem to make this a $14-$20 million raise.

Am I way off base here?

i think that the base $$ from the league is the $16 million - anything over that is an estimate of bowl $, tourny $, local $, etc. i think that uc would still get a share of AAC bowl / tourny $$, as opposed to the B12's, at least for the first year, maybe the second. i have no idea what uc makes on local broadcasting, but i'd think its locked in contractually.
 
01-27-2023 07:10 AM
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OKIcat Offline
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RE: Cincinnati's Initial B12 Media Rights Distribution $18-$19M
(01-27-2023 07:10 AM)dave108 Wrote:  
(01-26-2023 11:38 PM)Captain Bearcat Wrote:  The 19.1 million sounds like media-only money. The AAC media-only money is 5-7 million.

So that's a 12-14 million raise.

But if I remember correctly, the AAC deal was all-in and the Big-12 deal did not include 3rd tier media rights. I seem to recall that Texas sold its 3rd tier rights for $15 million (aka Longhorn Network) and Kansas & Oklahoma sold them for about $10 million each. So UC should be able to get at least $2 million for those rights, and possibly more.

So that would seem to make this a $14-$20 million raise.

Am I way off base here?

i think that the base $$ from the league is the $16 million - anything over that is an estimate of bowl $, tourny $, local $, etc. i think that uc would still get a share of AAC bowl / tourny $$, as opposed to the B12's, at least for the first year, maybe the second. i have no idea what uc makes on local broadcasting, but i'd think its locked in contractually.

Bolded, that's a good point and we really hear nothing about it. The radio deal with WLW has been going for decades now. Contractually, UC games get bumped to other stations for the Reds and Bengals but Bearcat basketball (and November football) bumps X whenever game times conflict. Bearcat Insider is on Bally these days and I have no idea what the financial arrangement is for that either.

Both add important visibility for the program regionally, but not much revenue I suspect.
 
01-27-2023 07:22 AM
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RE: Cincinnati's Initial B12 Media Rights Distribution $18-$19M
It's always sorta felt like UC is paying WLW vs the other way around.
 
01-27-2023 09:14 AM
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RE: Cincinnati's Initial B12 Media Rights Distribution $18-$19M
(01-27-2023 07:22 AM)OKIcat Wrote:  
(01-27-2023 07:10 AM)dave108 Wrote:  
(01-26-2023 11:38 PM)Captain Bearcat Wrote:  The 19.1 million sounds like media-only money. The AAC media-only money is 5-7 million.

So that's a 12-14 million raise.

But if I remember correctly, the AAC deal was all-in and the Big-12 deal did not include 3rd tier media rights. I seem to recall that Texas sold its 3rd tier rights for $15 million (aka Longhorn Network) and Kansas & Oklahoma sold them for about $10 million each. So UC should be able to get at least $2 million for those rights, and possibly more.

So that would seem to make this a $14-$20 million raise.

Am I way off base here?

i think that the base $$ from the league is the $16 million - anything over that is an estimate of bowl $, tourny $, local $, etc. i think that uc would still get a share of AAC bowl / tourny $$, as opposed to the B12's, at least for the first year, maybe the second. i have no idea what uc makes on local broadcasting, but i'd think its locked in contractually.

Bolded, that's a good point and we really hear nothing about it. The radio deal with WLW has been going for decades now. Contractually, UC games get bumped to other stations for the Reds and Bengals but Bearcat basketball (and November football) bumps X whenever game times conflict. [i]Bearcat Insider[/i] is on Bally these days and I have no idea what the financial arrangement is for that either.

Both add important visibility for the program regionally, but not much revenue I suspect.

Speaking of Bally... they are going bankrupt

https://cordcuttersnews.com/bally-sports...ankruptcy/
 
01-27-2023 09:38 AM
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RE: Cincinnati's Initial B12 Media Rights Distribution $18-$19M
(01-27-2023 09:14 AM)rath v2.0 Wrote:  It's always sorta felt like UC is paying WLW vs the other way around.

Yes - for as great as UC football has been for the city, it didn't do anything for their coverage on WLW. We still get about a 10 minute pregame show (after commercials) for football and basketball and a coach show each week.
 
01-27-2023 11:16 AM
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RE: Cincinnati's Initial B12 Media Rights Distribution $18-$19M
(01-27-2023 11:16 AM)bearcatfan Wrote:  
(01-27-2023 09:14 AM)rath v2.0 Wrote:  It's always sorta felt like UC is paying WLW vs the other way around.

Yes - for as great as UC football has been for the city, it didn't do anything for their coverage on WLW. We still get about a 10 minute pregame show (after commercials) for football and basketball and a coach show each week.

With Tony, Mo and Chad occasionally filling in it is better than it was in the past. That being said, I chuckle when Chad fills in and random UC hater gets unhinged because Chad is talking Bearcats and not talking about the Red top prospects in AA. I'm like "Dude, its Reds/Bengals 24-7 around here 365 days a week, is a 3-hour segment about UC really that much of an ask".
 
(This post was last modified: 01-27-2023 11:25 AM by CliftonAve.)
01-27-2023 11:22 AM
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RE: Cincinnati's Initial B12 Media Rights Distribution $18-$19M
(01-27-2023 11:22 AM)CliftonAve Wrote:  
(01-27-2023 11:16 AM)bearcatfan Wrote:  
(01-27-2023 09:14 AM)rath v2.0 Wrote:  It's always sorta felt like UC is paying WLW vs the other way around.

Yes - for as great as UC football has been for the city, it didn't do anything for their coverage on WLW. We still get about a 10 minute pregame show (after commercials) for football and basketball and a coach show each week.

With Tony, Mo and Chad occasionally filling in it is better than it was in the past. That being said, I chuckle when Chad fills in and random UC hater gets unhinged because Chad is talking Bearcats and not talking about the Red top prospects in AA. I'm like "Dude, its Reds/Bengals 24-7 around here 365 days a week, is a 3-hour segment about UC really that much of an ask".

Chad does a fine job when filling in and he's got more expertise about UC sports than anyone else who is on-air regularly in this town.

Regarding WLW, UC coverage overall remains disappointing. Cunningham makes no secret of the fact that he's an X cheerleader. 1530 with Tony Pike gives UC pretty good coverage but I too wonder about those callers who object to some Bearcat conversation when all they want to talk about are the cellar dwelling Reds or the shiny new edition of the Bengals. I was unaware of Bally's woes and that could impact UC coverage some going forward.

Will the Big 12 change "share of mind" for sports fans in town? My guess is that will take time and some signature wins by UC to energize local media and fans the way the CFP did more than a year ago.
 
01-27-2023 12:54 PM
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RE: Cincinnati's Initial B12 Media Rights Distribution $18-$19M
(01-27-2023 11:22 AM)CliftonAve Wrote:  
(01-27-2023 11:16 AM)bearcatfan Wrote:  
(01-27-2023 09:14 AM)rath v2.0 Wrote:  It's always sorta felt like UC is paying WLW vs the other way around.

Yes - for as great as UC football has been for the city, it didn't do anything for their coverage on WLW. We still get about a 10 minute pregame show (after commercials) for football and basketball and a coach show each week.

With Tony, Mo and Chad occasionally filling in it is better than it was in the past. That being said, I chuckle when Chad fills in and random UC hater gets unhinged because Chad is talking Bearcats and not talking about the Red top prospects in AA. I'm like "Dude, its Reds/Bengals 24-7 around here 365 days a week, is a 3-hour segment about UC really that much of an ask".

Is there any mid-size city in the U.S. with multiple pro sports teams and a well supported P5 college team?

I can't think of one. UC will always face an uphill battle being in such a small pro sports town.
 
01-27-2023 01:04 PM
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bww Offline
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RE: Cincinnati's Initial B12 Media Rights Distribution $18-$19M
Raleigh Durham area has 3 (2).
 
01-27-2023 01:49 PM
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RE: Cincinnati's Initial B12 Media Rights Distribution $18-$19M
(01-27-2023 01:04 PM)nachoman91 Wrote:  
(01-27-2023 11:22 AM)CliftonAve Wrote:  
(01-27-2023 11:16 AM)bearcatfan Wrote:  
(01-27-2023 09:14 AM)rath v2.0 Wrote:  It's always sorta felt like UC is paying WLW vs the other way around.

Yes - for as great as UC football has been for the city, it didn't do anything for their coverage on WLW. We still get about a 10 minute pregame show (after commercials) for football and basketball and a coach show each week.

With Tony, Mo and Chad occasionally filling in it is better than it was in the past. That being said, I chuckle when Chad fills in and random UC hater gets unhinged because Chad is talking Bearcats and not talking about the Red top prospects in AA. I'm like "Dude, its Reds/Bengals 24-7 around here 365 days a week, is a 3-hour segment about UC really that much of an ask".

Is there any mid-size city in the U.S. with multiple pro sports teams and a well supported P5 college team?

I can't think of one. UC will always face an uphill battle being in such a small pro sports town.

Pittsburgh and maybe Houston?
 
01-27-2023 03:09 PM
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RE: Cincinnati's Initial B12 Media Rights Distribution $18-$19M
(01-27-2023 03:09 PM)Bearcatdh58 Wrote:  
(01-27-2023 01:04 PM)nachoman91 Wrote:  
(01-27-2023 11:22 AM)CliftonAve Wrote:  
(01-27-2023 11:16 AM)bearcatfan Wrote:  
(01-27-2023 09:14 AM)rath v2.0 Wrote:  It's always sorta felt like UC is paying WLW vs the other way around.

Yes - for as great as UC football has been for the city, it didn't do anything for their coverage on WLW. We still get about a 10 minute pregame show (after commercials) for football and basketball and a coach show each week.

With Tony, Mo and Chad occasionally filling in it is better than it was in the past. That being said, I chuckle when Chad fills in and random UC hater gets unhinged because Chad is talking Bearcats and not talking about the Red top prospects in AA. I'm like "Dude, its Reds/Bengals 24-7 around here 365 days a week, is a 3-hour segment about UC really that much of an ask".

Is there any mid-size city in the U.S. with multiple pro sports teams and a well supported P5 college team?

I can't think of one. UC will always face an uphill battle being in such a small pro sports town.

Pittsburgh and maybe Houston?

Miami, FL...when the 'Canes are winning. Of course, often that was taking place when the Dolphins also sucked and before both the Heat and the Marlins came into being.
 
01-27-2023 03:24 PM
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RE: Cincinnati's Initial B12 Media Rights Distribution $18-$19M
(01-27-2023 03:09 PM)Bearcatdh58 Wrote:  
(01-27-2023 01:04 PM)nachoman91 Wrote:  
(01-27-2023 11:22 AM)CliftonAve Wrote:  
(01-27-2023 11:16 AM)bearcatfan Wrote:  
(01-27-2023 09:14 AM)rath v2.0 Wrote:  It's always sorta felt like UC is paying WLW vs the other way around.

Yes - for as great as UC football has been for the city, it didn't do anything for their coverage on WLW. We still get about a 10 minute pregame show (after commercials) for football and basketball and a coach show each week.

With Tony, Mo and Chad occasionally filling in it is better than it was in the past. That being said, I chuckle when Chad fills in and random UC hater gets unhinged because Chad is talking Bearcats and not talking about the Red top prospects in AA. I'm like "Dude, its Reds/Bengals 24-7 around here 365 days a week, is a 3-hour segment about UC really that much of an ask".

Is there any mid-size city in the U.S. with multiple pro sports teams and a well supported P5 college team?

I can't think of one. UC will always face an uphill battle being in such a small pro sports town.

Pittsburgh and maybe Houston?

Houston is the 4th largest city in the country...little bit different there.

Pittsburgh (Pitt)
Nashville (Vanderbilt)
Cincinnati (Cincinnati)
Denver (Colorado-Boulder)

Those are the only cities in a "mid-size" range with multiple professional teams and a P5 school...all have limited support.
 
(This post was last modified: 01-27-2023 04:15 PM by BearcatMan.)
01-27-2023 04:12 PM
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RE: Cincinnati's Initial B12 Media Rights Distribution $18-$19M
(01-27-2023 04:12 PM)BearcatMan Wrote:  
(01-27-2023 03:09 PM)Bearcatdh58 Wrote:  
(01-27-2023 01:04 PM)nachoman91 Wrote:  
(01-27-2023 11:22 AM)CliftonAve Wrote:  
(01-27-2023 11:16 AM)bearcatfan Wrote:  Yes - for as great as UC football has been for the city, it didn't do anything for their coverage on WLW. We still get about a 10 minute pregame show (after commercials) for football and basketball and a coach show each week.

With Tony, Mo and Chad occasionally filling in it is better than it was in the past. That being said, I chuckle when Chad fills in and random UC hater gets unhinged because Chad is talking Bearcats and not talking about the Red top prospects in AA. I'm like "Dude, its Reds/Bengals 24-7 around here 365 days a week, is a 3-hour segment about UC really that much of an ask".

Is there any mid-size city in the U.S. with multiple pro sports teams and a well supported P5 college team?

I can't think of one. UC will always face an uphill battle being in such a small pro sports town.

Pittsburgh and maybe Houston?

Houston is the 4th largest city in the country...little bit different there.

Pittsburgh (Pitt)
Nashville (Vanderbilt)
Cincinnati (Cincinnati)
Denver (Colorado-Boulder)

Those are the only cities in a "mid-size" range with multiple professional teams and a P5 school...all have limited support.

As you typed this I thought to myself... meh we get better coverage on the radio than Vandy.... after a quick google search I found out that not only do they have their game and a coaches show, they also have a weekly segment on Mondays called Commodore Hour featuring the coaches, student-athletes, administrators and other special guests.

They also have their games broadcast on affiliates in Chattanooga, Memphis and some other markets throughout Tennessee and southern KY. I think this is a UC issue but I've always felt they have dropped the ball not getting the games on stations in Dayton, Columbus, Toledo and other parts of Ohio. Heck, get it on a low wattage station in Louisville and Lexington while we are at it.
 
01-27-2023 04:39 PM
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OKIcat Offline
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RE: Cincinnati's Initial B12 Media Rights Distribution $18-$19M
Adding to the list of large metros with P5 and major league sports, don't forget the University of Minnesota in metro Minneapolis. They would loathe being identified as an "urban" university but it's certainly not out in the wheatfields. Columbus has two major league franchises (NHL, MLS) but OSU folks wouldn't like the urban identifier either. OSU has a huge rural following around the state and certainly is top of mind in that market relative to the pro teams.

Can UC as a P5 build a larger following outside Hamilton County? Definitely yes, but it won't come quickly or cheaply. It will require a conscious and consistent effort to expand alumni chapters, establish relationships with bars where UC can hang a flag or jersey and bring fans on football Saturdays. Maybe some coaching caravans in the coming years to showcase the Red and Black too.
 
(This post was last modified: 01-27-2023 07:24 PM by OKIcat.)
01-27-2023 07:23 PM
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RE: Cincinnati's Initial B12 Media Rights Distribution $18-$19M
(01-27-2023 04:39 PM)CliftonAve Wrote:  
(01-27-2023 04:12 PM)BearcatMan Wrote:  
(01-27-2023 03:09 PM)Bearcatdh58 Wrote:  
(01-27-2023 01:04 PM)nachoman91 Wrote:  
(01-27-2023 11:22 AM)CliftonAve Wrote:  With Tony, Mo and Chad occasionally filling in it is better than it was in the past. That being said, I chuckle when Chad fills in and random UC hater gets unhinged because Chad is talking Bearcats and not talking about the Red top prospects in AA. I'm like "Dude, its Reds/Bengals 24-7 around here 365 days a week, is a 3-hour segment about UC really that much of an ask".

Is there any mid-size city in the U.S. with multiple pro sports teams and a well supported P5 college team?

I can't think of one. UC will always face an uphill battle being in such a small pro sports town.

Pittsburgh and maybe Houston?

Houston is the 4th largest city in the country...little bit different there.

Pittsburgh (Pitt)
Nashville (Vanderbilt)
Cincinnati (Cincinnati)
Denver (Colorado-Boulder)

Those are the only cities in a "mid-size" range with multiple professional teams and a P5 school...all have limited support.

As you typed this I thought to myself... meh we get better coverage on the radio than Vandy.... after a quick google search I found out that not only do they have their game and a coaches show, they also have a weekly segment on Mondays called Commodore Hour featuring the coaches, student-athletes, administrators and other special guests.

They also have their games broadcast on affiliates in Chattanooga, Memphis and some other markets throughout Tennessee and southern KY. I think this is a UC issue but I've always felt they have dropped the ball not getting the games on stations in Dayton, Columbus, Toledo and other parts of Ohio. Heck, get it on a low wattage station in Louisville and Lexington while we are at it.

I have been able to get 700 clear at night up here around Toledo for some games, I know they can pretty easily in Columbus too. I just don't think there is a whole lot of interest in radio in general anymore, so it's kind of a waste of resources to try to get on the airwaves. The work they've done to get as many games on linear TV as possible has done wonders for exposure across the state and region though.
 
01-27-2023 07:55 PM
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rath v2.0 Offline
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Post: #19
RE: Cincinnati's Initial B12 Media Rights Distribution $18-$19M
I get 700 in 500 miles north in Antrim county clear as a bell right now.. Winter during the day and during summer can be a bit touch and go but you can count on it all winter long at night.
 
01-27-2023 09:03 PM
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OKIcat Offline
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Post: #20
RE: Cincinnati's Initial B12 Media Rights Distribution $18-$19M
(01-27-2023 09:03 PM)rath v2.0 Wrote:  I get 700 in 500 miles north in Antrim county clear as a bell right now.. Winter during the day and during summer can be a bit touch and go but you can count on it all winter long at night.

Even in radio's era of diminishing listenership, it's pretty cool to have those Bearcat night games blasting out to 35 states. Back when athletics was really struggling financially, they cut some deals for FM broadcast or with AM channels that you couldn't pick up on the Norwood Lateral. Getting back to WLW was a great move. But as we know, broadcast radio is only one piece of a complex media puzzle in 2023.

It would seem the Big 12 TV deal will likely give UC as much cable/satellite exposure in Ohio as OSU gets, further distancing Cincinnati from the pack of Ohio's MAC schools.
 
01-28-2023 10:37 AM
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