parialex
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WSJ on Yormark and the Big 12
The Big 12 Plans for an Era of College-Sports Domination by the SEC and Big Ten
Quote:Brett Yormark began his tenure as Big 12 commissioner by saying he wanted the conference to be “younger, hipper, cooler.” Hipness is hard to quantify, but there is one thing about his vision for the Big 12 that is easier to put a number on.
“I don’t strive to be No. 3,” Yormark said in an interview. “But if I was No. 3 and everything was working, we had great alignment, we were increasing revenue, we became a truly national conference and we’re on the consciousness of future student athletes…. Yeah, I could sleep well at night.”
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Yormark’s vision for the league isn’t just to be a basketball powerhouse or a formidable football conference, it’s to be a cultural phenomenon. It’s a nod to his background: he was a marketing executive for NASCAR before becoming president and chief executive of Brooklyn Sports & Entertainment Global, where he oversaw the NBA’s Nets move to Brooklyn and subsequent rebranding. Notably, a stopover in college athletics wasn’t[ a part of Yormark’s résumé](https://big12sports.com/sports/2022/7/31...Bio.aspx).
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Yormark insists that the dollar figure will go up, but didn’t specify whether that will be in total or on a per-school basis given the Big 12’s expanding membership. The Big 12 doesn’t enter an exclusive negotiating window with its current partners until February 2024, but people familiar say Yormark is eager to project stability by providing members with a dollar figure well before then.
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10-25-2022 10:55 AM |
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goodknightfl
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RE: WSJ on Yormark and the Big 12
Hopes, dreams, and aspirations
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10-25-2022 12:39 PM |
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Huan
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RE: WSJ on Yormark and the Big 12
NASCAR background seems a foot fit for the b12
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10-25-2022 11:41 PM |
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The WEST is the BEST
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RE: WSJ on Yormark and the Big 12
(10-25-2022 11:41 PM)Huan Wrote: NASCAR background seems a foot fit for the b12
"foot fit"?
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10-26-2022 06:49 AM |
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Huan
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RE: WSJ on Yormark and the Big 12
good fit
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10-26-2022 09:27 AM |
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goodknightfl
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RE: WSJ on Yormark and the Big 12
(10-26-2022 06:49 AM)The WEST is the BEST Wrote: (10-25-2022 11:41 PM)Huan Wrote: NASCAR background seems a foot fit for the b12
"foot fit"?
BIG Foot fit
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10-26-2022 10:47 AM |
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muckdawg24
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RE: WSJ on Yormark and the Big 12
Maybe you meant BigFoot like monster trucks.
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10-26-2022 12:23 PM |
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goodknightfl
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RE: WSJ on Yormark and the Big 12
(10-26-2022 12:23 PM)muckdawg24 Wrote: Maybe you meant BigFoot like monster trucks.
All part of the B12 rebranding. Monster trucks, Monster ape men,
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10-27-2022 09:22 AM |
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