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Mid Season TV viewership
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slhNavy91 Offline
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Post: #1
Mid Season TV viewership
Week 7 TV viewership has been reported at https://www.sportsmediawatch.com/college...v-ratings/ and showbuzzdaily.com

CCGs are week 14 so this seemed like a good mid-point check.

2022 Season, Week 0-7
Conference Controlled Inventory Viewers (Nielsen rated networks only)
SEC 95,416,000
B10 94,813,000
B12 40,694,000
ACC 40,480,000
P12 30,044,000
AAC 9,041,000
mwc 5,848,000
SBC 1,677,000
MAC 549,000
CUSA no conference controlled games on Nielsen rated networks

I also have conference numbers for all games (even away games controlled by another conference) and for intra-conference games.
(This post was last modified: 10-20-2022 12:23 PM by slhNavy91.)
10-19-2022 09:04 PM
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Milwaukee Offline
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Post: #2
RE: Mid Season TV viewership
(10-19-2022 09:04 PM)slhNavy91 Wrote:  Week 7 TV viewership has been reported at https://www.sportsmediawatch.com/college...v-ratings/ and showbuzzdaily.com

CCGs are week 14 so this seemed like a good mid-point check.

Conference Controlled Inventory Viewers (Nielsen rated networks only)
SEC 95,416,000
B10 94,813,000
B12 40,694,000
ACC 40,480,000
P12 30,044,000
AAC 9,041,000
mwc 5,848,000
SBC 1,677,000
MAC 549,000
CUSA no conference controlled games on Nielsen rated networks

I also have conference numbers for all games (even away games controlled by another conference) and for intra-conference games.

That's a "Yeoman's job." Respect.
10-19-2022 09:09 PM
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slhNavy91 Offline
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Post: #3
RE: Mid Season TV viewership
(10-19-2022 09:09 PM)Milwaukee Wrote:  
(10-19-2022 09:04 PM)slhNavy91 Wrote:  Week 7 TV viewership has been reported at https://www.sportsmediawatch.com/college...v-ratings/ and showbuzzdaily.com

CCGs are week 14 so this seemed like a good mid-point check.

Conference Controlled Inventory Viewers (Nielsen rated networks only)
SEC 95,416,000
B10 94,813,000
B12 40,694,000
ACC 40,480,000
P12 30,044,000
AAC 9,041,000
mwc 5,848,000
SBC 1,677,000
MAC 549,000
CUSA no conference controlled games on Nielsen rated networks

I also have conference numbers for all games (even away games controlled by another conference) and for intra-conference games.

That's a "Yeoman's job." Respect.
Thanks.
This year and last, sportsmediawatch has his tables as a picture. Transcribing 200+ lines into the spreadsheet was the heavy lift, before copying into 10 conference worksheets then manipulating each of those for total, conference controlled, and intraconference. I reckon an hour or two a week from here out.
10-19-2022 09:37 PM
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Pirate Rep Offline
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Post: #4
RE: Mid Season TV viewership
(10-19-2022 09:37 PM)slhNavy91 Wrote:  
(10-19-2022 09:09 PM)Milwaukee Wrote:  
(10-19-2022 09:04 PM)slhNavy91 Wrote:  Week 7 TV viewership has been reported at https://www.sportsmediawatch.com/college...v-ratings/ and showbuzzdaily.com

CCGs are week 14 so this seemed like a good mid-point check.

Conference Controlled Inventory Viewers (Nielsen rated networks only)
SEC 95,416,000
B10 94,813,000
B12 40,694,000
ACC 40,480,000
P12 30,044,000
AAC 9,041,000
mwc 5,848,000
SBC 1,677,000
MAC 549,000
CUSA no conference controlled games on Nielsen rated networks

I also have conference numbers for all games (even away games controlled by another conference) and for intra-conference games.

That's a "Yeoman's job." Respect.
Thanks.
This year and last, sportsmediawatch has his tables as a picture. Transcribing 200+ lines into the spreadsheet was the heavy lift, before copying into 10 conference worksheets then manipulating each of those for total, conference controlled, and intraconference. I reckon an hour or two a week from here out.

Wow Navy you bring it to the board!! Do these numbers include stream eyeballs? 01-ncaabbs
10-19-2022 11:28 PM
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owl at the moon Offline
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Post: #5
Mid Season TV viewership
(10-19-2022 11:28 PM)Pirate Rep Wrote:  
(10-19-2022 09:37 PM)slhNavy91 Wrote:  
(10-19-2022 09:09 PM)Milwaukee Wrote:  
(10-19-2022 09:04 PM)slhNavy91 Wrote:  Week 7 TV viewership has been reported at https://www.sportsmediawatch.com/college...v-ratings/ and showbuzzdaily.com

CCGs are week 14 so this seemed like a good mid-point check.

Conference Controlled Inventory Viewers (Nielsen rated networks only)
SEC 95,416,000
B10 94,813,000
B12 40,694,000
ACC 40,480,000
P12 30,044,000
AAC 9,041,000
mwc 5,848,000
SBC 1,677,000
MAC 549,000
CUSA no conference controlled games on Nielsen rated networks

I also have conference numbers for all games (even away games controlled by another conference) and for intra-conference games.

That's a "Yeoman's job." Respect.
Thanks.
This year and last, sportsmediawatch has his tables as a picture. Transcribing 200+ lines into the spreadsheet was the heavy lift, before copying into 10 conference worksheets then manipulating each of those for total, conference controlled, and intraconference. I reckon an hour or two a week from here out.

Wow Navy you bring it to the board!! Do these numbers include stream eyeballs? 01-ncaabbs


Multiply by two for total eyeballs
10-20-2022 05:59 AM
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slhNavy91 Offline
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Post: #6
RE: Mid Season TV viewership
(10-20-2022 05:59 AM)owl at the moon Wrote:  
(10-19-2022 11:28 PM)Pirate Rep Wrote:  
(10-19-2022 09:37 PM)slhNavy91 Wrote:  
(10-19-2022 09:09 PM)Milwaukee Wrote:  
(10-19-2022 09:04 PM)slhNavy91 Wrote:  Week 7 TV viewership has been reported at https://www.sportsmediawatch.com/college...v-ratings/ and showbuzzdaily.com

CCGs are week 14 so this seemed like a good mid-point check.

Conference Controlled Inventory Viewers (Nielsen rated networks only)
SEC 95,416,000
B10 94,813,000
B12 40,694,000
ACC 40,480,000
P12 30,044,000
AAC 9,041,000
mwc 5,848,000
SBC 1,677,000
MAC 549,000
CUSA no conference controlled games on Nielsen rated networks

I also have conference numbers for all games (even away games controlled by another conference) and for intra-conference games.

That's a "Yeoman's job." Respect.
Thanks.
This year and last, sportsmediawatch has his tables as a picture. Transcribing 200+ lines into the spreadsheet was the heavy lift, before copying into 10 conference worksheets then manipulating each of those for total, conference controlled, and intraconference. I reckon an hour or two a week from here out.

Wow Navy you bring it to the board!! Do these numbers include stream eyeballs? 01-ncaabbs


Multiply by two for total eyeballs

Well, that's pretty able-ist.

We have a whole demographic of Pirates wearing eyepatches around here...
10-20-2022 08:54 AM
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slhNavy91 Offline
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Post: #7
RE: Mid Season TV viewership
(10-19-2022 11:28 PM)Pirate Rep Wrote:  
(10-19-2022 09:37 PM)slhNavy91 Wrote:  
(10-19-2022 09:09 PM)Milwaukee Wrote:  
(10-19-2022 09:04 PM)slhNavy91 Wrote:  Week 7 TV viewership has been reported at https://www.sportsmediawatch.com/college...v-ratings/ and showbuzzdaily.com

CCGs are week 14 so this seemed like a good mid-point check.

Conference Controlled Inventory Viewers (Nielsen rated networks only)
SEC 95,416,000
B10 94,813,000
B12 40,694,000
ACC 40,480,000
P12 30,044,000
AAC 9,041,000
mwc 5,848,000
SBC 1,677,000
MAC 549,000
CUSA no conference controlled games on Nielsen rated networks

I also have conference numbers for all games (even away games controlled by another conference) and for intra-conference games.

That's a "Yeoman's job." Respect.
Thanks.
This year and last, sportsmediawatch has his tables as a picture. Transcribing 200+ lines into the spreadsheet was the heavy lift, before copying into 10 conference worksheets then manipulating each of those for total, conference controlled, and intraconference. I reckon an hour or two a week from here out.

Wow Navy you bring it to the board!! Do these numbers include stream eyeballs? 01-ncaabbs

I think they count SOME streaming numbers...

For a couple years sportsmediawatch would list two numbers for some games - a little parenthetical "with streaming" added. Those were generally ESPN networks, where obviously people are streaming on the app in addition to the linear.
Then, iirc, had a top-level statement about including streaming numbers where applicable.

I don't know the details, though.
ESPN+ streaming numbers are protected like state secrets. But The Mouse surely knows more about how you viewed that game than Nielsen does about anything you watch...
The NFL's Thursday night games on Amazon Prime are now included in Nielsen numbers...because Amazon contracted with Nielsen to do the tracking and rating for them. To me, that's to provide a veneer of truth -- like having a major accountant firm responsible for Oscar vote counting. Amazon knows ALL the details about who is streaming Prime Video.
10-20-2022 09:03 AM
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shere khan Offline
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RE: Mid Season TV viewership
P2
10-20-2022 09:40 AM
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ArmoredUpKnight Offline
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Post: #9
RE: Mid Season TV viewership
(10-20-2022 09:40 AM)shere khan Wrote:  P2

P2
M3
G5
10-20-2022 09:59 AM
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8BitPirate Offline
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Post: #10
RE: Mid Season TV viewership
(10-20-2022 09:59 AM)ArmoredUpKnight Wrote:  
(10-20-2022 09:40 AM)shere khan Wrote:  P2

P2
M3
G5

This.
10-20-2022 11:04 AM
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40smokingcannon Offline
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Post: #11
RE: Mid Season TV viewership
Wow. If you add the number of people who attended Sun Belt games to the TV viewers you probably get close to 1,700,000 people who saw their games. That's a lot of hillbillies and bumpkins wasting a nice weekend day.
10-20-2022 11:45 AM
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Fishpro10987 Offline
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Post: #12
RE: Mid Season TV viewership
(10-19-2022 09:04 PM)slhNavy91 Wrote:  Week 7 TV viewership has been reported at https://www.sportsmediawatch.com/college...v-ratings/ and showbuzzdaily.com

CCGs are week 14 so this seemed like a good mid-point check.

Conference Controlled Inventory Viewers (Nielsen rated networks only)
SEC 95,416,000
B10 94,813,000
B12 40,694,000
ACC 40,480,000
P12 30,044,000
AAC 9,041,000
mwc 5,848,000
SBC 1,677,000
MAC 549,000
CUSA no conference controlled games on Nielsen rated networks

I also have conference numbers for all games (even away games controlled by another conference) and for intra-conference games.

Looks to be a direct line correlation to the size if the TV contracts for each conference.
10-20-2022 12:14 PM
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slhNavy91 Offline
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Post: #13
RE: Mid Season TV viewership
(10-20-2022 12:14 PM)Fishpro10987 Wrote:  
(10-19-2022 09:04 PM)slhNavy91 Wrote:  Week 7 TV viewership has been reported at https://www.sportsmediawatch.com/college...v-ratings/ and showbuzzdaily.com

CCGs are week 14 so this seemed like a good mid-point check.

Conference Controlled Inventory Viewers (Nielsen rated networks only)
SEC 95,416,000
B10 94,813,000
B12 40,694,000
ACC 40,480,000
P12 30,044,000
AAC 9,041,000
mwc 5,848,000
SBC 1,677,000
MAC 549,000
CUSA no conference controlled games on Nielsen rated networks

I also have conference numbers for all games (even away games controlled by another conference) and for intra-conference games.

Looks to be a direct line correlation to the size if the TV contracts for each conference.

Yes, primary media rights contract dollars per conference controlled inventory football viewer gives a pretty narrow band of results for "dollars per viewer." CUSA is a divide-by-zero exception, MAC gets a premium for Tues-Weds MACtion, etc. Age of contracts, or length moving forward is somewhat a detriment. But overall, absolutely agree - very close correlation.
10-20-2022 12:20 PM
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slhNavy91 Offline
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Post: #14
RE: Mid Season TV viewership
(10-20-2022 11:45 AM)40smokingcannon Wrote:  Wow. If you add the number of people who attended Sun Belt games to the TV viewers you probably get close to 1,700,000 people who saw their games. That's a lot of hillbillies and bumpkins wasting a nice weekend day.

That's all season for the viewers, not just one weekend.

I'll edit the first post to ensure that's clear.

For reals, with the Sun Belt attendance average -- not the fantasyland attendance Fun Belters assign themselves, actual facts -- they're somewhere over 2 million TV and in person for the WHOLE YEAR....or as we might call it, one single AAC Conference Championship Game.
(This post was last modified: 10-20-2022 12:25 PM by slhNavy91.)
10-20-2022 12:22 PM
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ah59396 Offline
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Post: #15
RE: Mid Season TV viewership
(10-20-2022 11:45 AM)40smokingcannon Wrote:  Wow. If you add the number of people who attended Sun Belt games to the TV viewers you probably get close to 1,700,000 people who saw their games. That's a lot of hillbillies and bumpkins wasting a nice weekend day.

To be FAIR, a large portion of our sun belt fanbase do not own tvs. Or if they do, are used as a shelf.
10-20-2022 03:11 PM
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Pirate Rep Offline
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Post: #16
RE: Mid Season TV viewership
(10-20-2022 09:03 AM)slhNavy91 Wrote:  
(10-19-2022 11:28 PM)Pirate Rep Wrote:  
(10-19-2022 09:37 PM)slhNavy91 Wrote:  
(10-19-2022 09:09 PM)Milwaukee Wrote:  
(10-19-2022 09:04 PM)slhNavy91 Wrote:  Week 7 TV viewership has been reported at https://www.sportsmediawatch.com/college...v-ratings/ and showbuzzdaily.com

CCGs are week 14 so this seemed like a good mid-point check.

Conference Controlled Inventory Viewers (Nielsen rated networks only)
SEC 95,416,000
B10 94,813,000
B12 40,694,000
ACC 40,480,000
P12 30,044,000
AAC 9,041,000
mwc 5,848,000
SBC 1,677,000
MAC 549,000
CUSA no conference controlled games on Nielsen rated networks

I also have conference numbers for all games (even away games controlled by another conference) and for intra-conference games.

That's a "Yeoman's job." Respect.
Thanks.
This year and last, sportsmediawatch has his tables as a picture. Transcribing 200+ lines into the spreadsheet was the heavy lift, before copying into 10 conference worksheets then manipulating each of those for total, conference controlled, and intraconference. I reckon an hour or two a week from here out.

Wow Navy you bring it to the board!! Do these numbers include stream eyeballs? 01-ncaabbs

I think they count SOME streaming numbers...

For a couple years sportsmediawatch would list two numbers for some games - a little parenthetical "with streaming" added. Those were generally ESPN networks, where obviously people are streaming on the app in addition to the linear.
Then, iirc, had a top-level statement about including streaming numbers where applicable.

I don't know the details, though.
ESPN+ streaming numbers are protected like state secrets. But The Mouse surely knows more about how you viewed that game than Nielsen does about anything you watch...
The NFL's Thursday night games on Amazon Prime are now included in Nielsen numbers...because Amazon contracted with Nielsen to do the tracking and rating for them. To me, that's to provide a veneer of truth -- like having a major accountant firm responsible for Oscar vote counting. Amazon knows ALL the details about who is streaming Prime Video.

I'm interested in that because streaming is the go to model for the industry and how that can be assessed for valuation. Right now it appears viewership is understated favoring rights holder.
10-20-2022 03:58 PM
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slhNavy91 Offline
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Post: #17
RE: Mid Season TV viewership
(10-20-2022 03:58 PM)Pirate Rep Wrote:  
(10-20-2022 09:03 AM)slhNavy91 Wrote:  
(10-19-2022 11:28 PM)Pirate Rep Wrote:  
(10-19-2022 09:37 PM)slhNavy91 Wrote:  
(10-19-2022 09:09 PM)Milwaukee Wrote:  That's a "Yeoman's job." Respect.
Thanks.
This year and last, sportsmediawatch has his tables as a picture. Transcribing 200+ lines into the spreadsheet was the heavy lift, before copying into 10 conference worksheets then manipulating each of those for total, conference controlled, and intraconference. I reckon an hour or two a week from here out.

Wow Navy you bring it to the board!! Do these numbers include stream eyeballs? 01-ncaabbs

I think they count SOME streaming numbers...

For a couple years sportsmediawatch would list two numbers for some games - a little parenthetical "with streaming" added. Those were generally ESPN networks, where obviously people are streaming on the app in addition to the linear.
Then, iirc, had a top-level statement about including streaming numbers where applicable.

I don't know the details, though.
ESPN+ streaming numbers are protected like state secrets. But The Mouse surely knows more about how you viewed that game than Nielsen does about anything you watch...
The NFL's Thursday night games on Amazon Prime are now included in Nielsen numbers...because Amazon contracted with Nielsen to do the tracking and rating for them. To me, that's to provide a veneer of truth -- like having a major accountant firm responsible for Oscar vote counting. Amazon knows ALL the details about who is streaming Prime Video.

I'm interested in that because streaming is the go to model for the industry and how that can be assessed for valuation. Right now it appears viewership is understated favoring rights holder.

Agreed - it would be good to know the streaming numbers in detail.

For example, the AAC 2020-2021 Form 990 listed media revenue of $52.16 million. A 5% annual escalation of our original billion dollar deal would rough out to $63 million in year 1, minus whatever decrement losing UConn cost us and whatever decrement results from the $20 million "signing bonus" that got added on in 2019-2020, the final year of the previous deal. That $52.16 million should also include whatever the CBSSN "Navy tier" pays -- unknown, maybe a couple million?
In that COVID year of 2020-2021, the American delivered the contracted inventory for linear, but had a lot less available to ESPN+. We might be able to tell more when 2021-2022 numbers are available, but big-hand-small-map it is reasonable to say that a notable under-delivery of inventory to ESPN+ resulted in getting paid $5 million to $10 million less than expected.

How is the value of that ESPN+ inventory calculated? Streaming numbers have to matter -- in addition to subscription dollars, ESPN gets advertising revenue for the + which surely is priced according to streaming eyeballs.
It's in Disney's interest in a competitive environment NOT to have those numbers out in the wild; it's in the conference's interest to have those numbers, not least to have them in hand for the next negotiation.

I would hope that the contract provides for the network to give that information to the conference, as well as some benchmark measure like average number of streamers for a live event in a given timeslot, even if there is a confidentiality requirement attached.

That's really all just semi-educated guesses on my part.
10-20-2022 04:32 PM
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Attackcoog Offline
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Post: #18
RE: Mid Season TV viewership
(10-19-2022 09:04 PM)slhNavy91 Wrote:  Week 7 TV viewership has been reported at https://www.sportsmediawatch.com/college...v-ratings/ and showbuzzdaily.com

CCGs are week 14 so this seemed like a good mid-point check.

2022 Season, Week 0-7
Conference Controlled Inventory Viewers (Nielsen rated networks only)
SEC 95,416,000
B10 94,813,000
B12 40,694,000
ACC 40,480,000
P12 30,044,000
AAC 9,041,000
mwc 5,848,000
SBC 1,677,000
MAC 549,000
CUSA no conference controlled games on Nielsen rated networks

I also have conference numbers for all games (even away games controlled by another conference) and for intra-conference games.


Pretty clear why the SEC and Big10 are getting the big bucks. The gap there between those two and the rest of the P5 is pretty substantial.
10-20-2022 05:47 PM
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Pirate Rep Offline
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Post: #19
RE: Mid Season TV viewership
(10-20-2022 04:32 PM)slhNavy91 Wrote:  
(10-20-2022 03:58 PM)Pirate Rep Wrote:  
(10-20-2022 09:03 AM)slhNavy91 Wrote:  
(10-19-2022 11:28 PM)Pirate Rep Wrote:  
(10-19-2022 09:37 PM)slhNavy91 Wrote:  Thanks.
This year and last, sportsmediawatch has his tables as a picture. Transcribing 200+ lines into the spreadsheet was the heavy lift, before copying into 10 conference worksheets then manipulating each of those for total, conference controlled, and intraconference. I reckon an hour or two a week from here out.

Wow Navy you bring it to the board!! Do these numbers include stream eyeballs? 01-ncaabbs

I think they count SOME streaming numbers...

For a couple years sportsmediawatch would list two numbers for some games - a little parenthetical "with streaming" added. Those were generally ESPN networks, where obviously people are streaming on the app in addition to the linear.
Then, iirc, had a top-level statement about including streaming numbers where applicable.

I don't know the details, though.
ESPN+ streaming numbers are protected like state secrets. But The Mouse surely knows more about how you viewed that game than Nielsen does about anything you watch...
The NFL's Thursday night games on Amazon Prime are now included in Nielsen numbers...because Amazon contracted with Nielsen to do the tracking and rating for them. To me, that's to provide a veneer of truth -- like having a major accountant firm responsible for Oscar vote counting. Amazon knows ALL the details about who is streaming Prime Video.

I'm interested in that because streaming is the go to model for the industry and how that can be assessed for valuation. Right now it appears viewership is understated favoring rights holder.

Agreed - it would be good to know the streaming numbers in detail.

For example, the AAC 2020-2021 Form 990 listed media revenue of $52.16 million. A 5% annual escalation of our original billion dollar deal would rough out to $63 million in year 1, minus whatever decrement losing UConn cost us and whatever decrement results from the $20 million "signing bonus" that got added on in 2019-2020, the final year of the previous deal. That $52.16 million should also include whatever the CBSSN "Navy tier" pays -- unknown, maybe a couple million?
In that COVID year of 2020-2021, the American delivered the contracted inventory for linear, but had a lot less available to ESPN+. We might be able to tell more when 2021-2022 numbers are available, but big-hand-small-map it is reasonable to say that a notable under-delivery of inventory to ESPN+ resulted in getting paid $5 million to $10 million less than expected.

How is the value of that ESPN+ inventory calculated? Streaming numbers have to matter -- in addition to subscription dollars, ESPN gets advertising revenue for the + which surely is priced according to streaming eyeballs.
It's in Disney's interest in a competitive environment NOT to have those numbers out in the wild; it's in the conference's interest to have those numbers, not least to have them in hand for the next negotiation.

I would hope that the contract provides for the network to give that information to the conference, as well as some benchmark measure like average number of streamers for a live event in a given timeslot, even if there is a confidentiality requirement attached.

That's really all just semi-educated guesses on my part.

As competition increases, streaming metrics will have to be developed adequately protecting conferences. It's pretty certain other players will enter the game.
10-20-2022 08:01 PM
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RE: Mid Season TV viewership
clt says steaming is the best option when you want to watch multiple TVs
10-20-2022 09:08 PM
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