Football Viewership Update
Below is a summary of Sports Media Watch (SMW) published viewership ratings for the past five seasons (2017-2021). Ratings for all teams in the Power 5 conferences are included. Viewership data for UCF, Cincinnati, BYU and Houston are also stack-ranked.
Games packaged as conference media rights (CMR) are in the last two columns for each team. IMO, the notable aspects of conference media rights are 1) the high viewership for conference championship games (7% to 9% of each P5 conference media rights viewership) and 2) Michigan is a true media powerhouse within the B10.
Since viewership levels are largely driven by a combination of winning and opponents, the stack-rankings are shown within each team’s conference opponents. It is impressive that some teams with relatively weak on-field results during the past five years -such as Texas, Tennessee, USC, Florida State, and Nebraska- are still able to attract good ratings.
SMW - College Football TV Ratings 2017 - 2021
P5 Rank…Team…Total Rated Games…Avg Vwrs per Game (K)…CMR Home Games…CMR Avg Vwrs per game (K)
1…..Ala…..62…8,027…25…4,787
4…..UGA..55…6,619…24…3,493
5…..Aub…48…4,430…20…4,287
8…..LSU…48…5,052…23…3,215
10…UF…..49…3,797…22…3,415
14…TAM..42…3,237…18…2,869
16…Tenn.31…3,145…17…2,507
24…Ark…24…2,768…12…2,640
25…Miss.31…2,563…15…2,257
26…MsSt39…2,235…19…2,065
28…SC….27…2,413…11…2,476
33…UK….20…2,922…..6…2,269
55…Miz…21…1,966…10…1,335
61…VU….12…1,818…..8…1,529
…SEC CCG………………….5…13,773
(22) Total...509…4,236…235…3,288
2……OSU…56…7,116…25…4,737
3……Mich..52…5,454…27…4,909
9……PSU….52…3,865…26…3,177
13…Wisc…50…3,626…24…2,581
15…MSU…50…2,825…27…2,529
18…Iowa…51…2,277…26…2,072
23…Neb….41…2,237…20…2,035
29…Minn…37…1,861…18…2,164
30…Ind……37…2,129…18…1,891
34…NW……45…1,863…23…1,362
45…Pur……37…1,658…20…1,325
58…MD……35…1,401…16…1,272
65…Ill………29…1,093…16……930
69…Rutg….23……894…12……672
B10 CCG…………………….5…10,963
(29) Total…595…3,038…303…2,598
11…Clem…55…5,352…21…2,530
19…FSU..…38…2,412…18…2,272
20…Mia..…44…2,617…19…2,039
32…VT…….31…2,106…13…1,955
35…Lou…..29…2,031…13…1,986
38…Pitt..…28…2,158…12…1,744
39…UNC….33…1,856…12…1,977
42…GT…….22…2,028…12…1,738
49…BC….…21…1,722…12…1,694
51…Syr……20…1,820…..8…1,725
52…Wake..26…1,662….9…1,554
53…NCSt…27…1,575…11…1,558
54…UVA.…22…1,918…..9…1,407
67…Duke…19…1,275…..8……663
…ACC CCG....……………….5…5,244
(40) Total...415…2,449…182…1,972
7…..ND….61…4,317…33…2,886
17…USC…49…2,309…23…2,260
21…Ore…45…3,018…18…1,762
27…Wash43…2,383…20…1,680
36…Stan..40…1,692…18…1,699
41…WSU.34…1,728…16…1,695
43…Uta…41…2,008…19…1,115
46…UCLA.42…1,538…19…1,365
57…Col…..28…1,468…12…1,519
59…ASU…33…1,465…14…1,303
62…Cal….30…1,089…11…1,267
63…Ariz…31…1,108…19……888
68…OrSt..22…1,004…13……804
…PAC CCG.…………………5…4,335
(45) Total.438…1,834…207…1,553
6……OU…..61…4,564…27…2,986
12…Tex…..53…3,200…24…3,210
22…OkSt…58…2,175…26…1,863
31…ISU…..53…1,791…26…1,370
37…WVU..53…1,660…23…1,369
40…Bay…..49…1,809…24…1,166
44…TCU….53…1,490…26…1,057
48…TTU…48…1,359…23…1,146
56…KSt.…45…1,103…22…1,175
66…KU…..33……767…17……808
.…B12 CCG………………..5…7,181
(36) Total…506…2,104…243…1,772
47…UCF…42…1,625…17…1,161
50…Cin….37…2,066…14…….853
60…BYU…45…1,151…23……922
64…Hou…33…1,143…17……817
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