Everything You Always Wanted to Know About NIL* (*But Were Afraid to Ask)
https://thefieldof68.substack.com/p/ever...ed-to-know
Also, as Winter notes, it plays a significant role in recruiting. Prospects often inquire about NIL deals in initial conversations, because the opportunities represent real money.
“It's the number one question that's asked but you can't talk about it,” Kansas coach Bill Self said recently. “You can talk about and tell them what you do. But you can't be specific, which is the way it should be. [...] It's just a different world and we do not have it under control at all right now.”
Boise State was named “Best Institutional NIL Program” last month, earning praise for an in-house agency that handles representation and individual and group licensing deals. In addition, it assigns a school employee to find potential deals.
But it’s far from the only school trying to maximize NIL.
Duke, Kentucky and Texas all have NIL officers (with various titles). North Carolina churned out gear during its Final Four run. USC recently hired an agency to oversee its athletes exploring NIL deals (one can only imagine how much more Reggie Bush could’ve made. Instead he’ll have to settle for Wendy’s commercials), while Kansas spent the spring on a national title barnstorming tour. Basically, schools are exploring everything.
Mark Berman
@MarkBermanFox26
The entire
@UHCougarMBK
team at The Club at Carlton Woods co-hosting with
@campioevents
the ‘Fore the Players Classic.’ The tournament is a smashing success,with all 72 spots filled by UH fans.This is a Name, Image & Likeness (NIL) event allowing the UH players to get compensated