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Belk Bowl now Duke's Mayonnaise Bowl
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The Cutter of Bish Offline
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Post: #61
RE: Belk Bowl now Duke's Mayonnaise Bowl
(06-21-2020 03:35 PM)Crayton Wrote:  I think it is fine for the NY6 (and whatever comes after 2026), for such a requirement, but for the mid- and lower-tier bowls they need all the money they can get.

If the concept of the college football bowl was created today, I doubt we’d have those classic-sounding names, and we’d keep the Duke’s, Outback’s, and Redbox’s. OR, we get the sponsor-city ones.

The “classic” names were themselves a product of marketing, but from an era with different ideas and tastes. Vintage or retro; the tradition holds. Yet, it’s not like they all endured. The bouts that hold some value survived with their names to retain awareness. If folks were apathetic to the name, none of these games would be called what we know them as, I’d bet.

I wonder if over time, and enough rollover, do the old names come back? Does the Outback revert to HoF?
06-22-2020 05:51 AM
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esayem Offline
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Post: #62
RE: Belk Bowl now Duke's Mayonnaise Bowl
(06-21-2020 09:16 AM)BruceMcF Wrote:  
(06-20-2020 07:41 PM)owl at the moon Wrote:  I recommend CUSA myself. Same football as the other leagues, but your tickets cost way less.

And, it tastes exactly the same as the SEC.

Leastways, it does when you consume your football with a bottle of whiskey and a bottle of tequila.

Which gets back to mayo on a "succulent corned beef sandwich", where the mayo is as much about texture as flavor, but I would prefer a good hot chili mustard.

Fresh, warm corned beef from a deli needs nothing except a warm bagel to bookend. Otherwise, mayo might need to come into play. That was my point.
06-22-2020 05:58 AM
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esayem Offline
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Post: #63
RE: Belk Bowl now Duke's Mayonnaise Bowl
(06-22-2020 05:51 AM)The Cutter of Bish Wrote:  I wonder if over time, and enough rollover, do the old names come back? Does the Outback revert to HoF?

Probably just becomes the next Sponsor Bowl. I doubt anyone even remembers the HoF Bowl, which started in Birmingham and actually made sense. I believe the ACC had a brief tie-in during the Bowl Coalition (or the other one) when it first became the Outback.
06-22-2020 06:03 AM
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quo vadis Offline
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Post: #64
RE: Belk Bowl now Duke's Mayonnaise Bowl
(06-22-2020 06:03 AM)esayem Wrote:  
(06-22-2020 05:51 AM)The Cutter of Bish Wrote:  I wonder if over time, and enough rollover, do the old names come back? Does the Outback revert to HoF?

Probably just becomes the next Sponsor Bowl. I doubt anyone even remembers the HoF Bowl, which started in Birmingham and actually made sense. I believe the ACC had a brief tie-in during the Bowl Coalition (or the other one) when it first became the Outback.

That's a good memory there. For two years, 1993 and 1994, the HoF Bowl had ties to match the #4 ACC and B1G teams.

Since 1995, the year it became the Outback Bowl**, it has had ties with the SEC and B1G.

If you think about it, that makes the Outback Bowl one of the most stable bowls around - no name changes or conference tie-in changes in the past 25 years, and we all know those have been extremely turbulent 25 years in college football. Since the Fiesta Bowl switched from Tostitos to Vizio in 2014, the Outback Bowl has had the longest-tenured corporate sponsorship of any bowl.

And it got that sponsorship in a new (i say infamous, LOL) way - at the time, Outback was the title sponsor of the Gator Bowl - it was called the "Outback Gator Bowl" from 1992 - 1994. The HoF Bowl lured Outback away by agreeing to make its game the "Outback Bowl", dropping "Hall of Fame" entirely. That was the first time this had been done.


** BTW, in 1986 the HoF Bowl itself did not actually move to Tampa. The game stayed in Birmingham, only the name moved to Tampa, as the owners of the name, the HoF and the NFF, decided to create a new bowl in Tampa with that moniker. Back in Birmingham, the bowl continued on as the All-American Bowl until 1990, and ACC teams played in that game too before it went under.
(This post was last modified: 06-22-2020 09:58 AM by quo vadis.)
06-22-2020 07:08 AM
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The Cutter of Bish Offline
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Post: #65
RE: Belk Bowl now Duke's Mayonnaise Bowl
(06-22-2020 06:03 AM)esayem Wrote:  
(06-22-2020 05:51 AM)The Cutter of Bish Wrote:  I wonder if over time, and enough rollover, do the old names come back? Does the Outback revert to HoF?

Probably just becomes the next Sponsor Bowl. I doubt anyone even remembers the HoF Bowl, which started in Birmingham and actually made sense. I believe the ACC had a brief tie-in during the Bowl Coalition (or the other one) when it first became the Outback.

Probably, or the generic location bowl. They change hands, but when they change locations, too, yeah, it can really look out of sorts or context, like you point out.
06-22-2020 07:34 AM
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The Cutter of Bish Offline
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Post: #66
RE: Belk Bowl now Duke's Mayonnaise Bowl
(06-22-2020 07:08 AM)quo vadis Wrote:  
(06-22-2020 06:03 AM)esayem Wrote:  
(06-22-2020 05:51 AM)The Cutter of Bish Wrote:  I wonder if over time, and enough rollover, do the old names come back? Does the Outback revert to HoF?

Probably just becomes the next Sponsor Bowl. I doubt anyone even remembers the HoF Bowl, which started in Birmingham and actually made sense. I believe the ACC had a brief tie-in during the Bowl Coalition (or the other one) when it first became the Outback.

That's a good memory there. For two years, 1993 and 1994, the HoF Bowl had ties to match the #4 ACC and B1G teams.

Since 1995, the year it became the Outback Bowl, it has had ties with the SEC and B1G.

If you think about it, that makes the Outback Bowl one of the most stable bowls around - no name changes or conference tie-in changes in the past 25 years, and we all know those have been extremely turbulent 25 years in college football. Since the Fiesta Bowl switched from Tostitos to Vizio in 2014, the Outback Bowl has had the longest-tenured corporate sponsorship of any bowl.


** BTW, in 1986 the HoF Bowl itself did not actually move to Tampa. The game stayed in Birmingham, only the name moved to Tampa, as the owners of the name, the HoF and the NFF, decided to create a new bowl in Tampa with that moniker. Back in Birmingham, the bowl continued on as the All-American Bowl until 1990, and ACC teams played in that game too before it went under.

Yeah, the stability of the Outback name is kinda remarkable. Chick-Fil-A has had the Peach, but the Outback Bowl has two years on it, and CFA didn’t keep their name over the bowl, going back to the Peach.
06-22-2020 07:40 AM
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BruceMcF Offline
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Post: #67
RE: Belk Bowl now Duke's Mayonnaise Bowl
Yes, there's only a handful of bowls where the brand equity of the bowl name is so strong that a sponsor wants to be associated with that history so much it trumps the loss of brand mentions when people refer to it in brief.

And of course, if there ever comes the high bidder that wants to have it named after them anyway, the brand equity of the old name starts to fade, at which point it is not likely to come back.
06-22-2020 08:54 AM
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quo vadis Offline
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Post: #68
RE: Belk Bowl now Duke's Mayonnaise Bowl
(06-22-2020 07:40 AM)The Cutter of Bish Wrote:  
(06-22-2020 07:08 AM)quo vadis Wrote:  
(06-22-2020 06:03 AM)esayem Wrote:  
(06-22-2020 05:51 AM)The Cutter of Bish Wrote:  I wonder if over time, and enough rollover, do the old names come back? Does the Outback revert to HoF?

Probably just becomes the next Sponsor Bowl. I doubt anyone even remembers the HoF Bowl, which started in Birmingham and actually made sense. I believe the ACC had a brief tie-in during the Bowl Coalition (or the other one) when it first became the Outback.

That's a good memory there. For two years, 1993 and 1994, the HoF Bowl had ties to match the #4 ACC and B1G teams.

Since 1995, the year it became the Outback Bowl, it has had ties with the SEC and B1G.

If you think about it, that makes the Outback Bowl one of the most stable bowls around - no name changes or conference tie-in changes in the past 25 years, and we all know those have been extremely turbulent 25 years in college football. Since the Fiesta Bowl switched from Tostitos to Vizio in 2014, the Outback Bowl has had the longest-tenured corporate sponsorship of any bowl.


** BTW, in 1986 the HoF Bowl itself did not actually move to Tampa. The game stayed in Birmingham, only the name moved to Tampa, as the owners of the name, the HoF and the NFF, decided to create a new bowl in Tampa with that moniker. Back in Birmingham, the bowl continued on as the All-American Bowl until 1990, and ACC teams played in that game too before it went under.

Yeah, the stability of the Outback name is kinda remarkable. Chick-Fil-A has had the Peach, but the Outback Bowl has two years on it, and CFA didn’t keep their name over the bowl, going back to the Peach.

IIRC, the CEO of the Outback Bowl has been in the job for a long time, more than 30 years, since the late 1980s. He is also one of the most highly-paid bowl CEOs, he might even make more than some of the directors of the NY6 bowls. But I guess he earns his pay, because he's managed to maintain a stable sponsor relationship, and stay in the good graces of the SEC and B1G, for a very long time.
06-22-2020 09:56 AM
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quo vadis Offline
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Post: #69
RE: Belk Bowl now Duke's Mayonnaise Bowl
(06-22-2020 08:54 AM)BruceMcF Wrote:  Yes, there's only a handful of bowls where the brand equity of the bowl name is so strong that a sponsor wants to be associated with that history so much it trumps the loss of brand mentions when people refer to it in brief.

We've seen the Gator Bowl struggle with that in recent years, going to the "Taxslayer Bowl" and now back to the "Taxslayer Gator Bowl". But the Gator Bowl is one of the old venerable bowls, dating back to the 1940s. Even though it's never been a major bowl, everyone in college football knows the Gator Bowl, so it was dumb to try and erase that from the name of the bowl.

In contrast, when the Outback Bowl got its name, the "Hall of Fame" name wasn't nearly as established, there was basically no brand equity in that name, so might as well erase it.
06-22-2020 10:02 AM
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Hokie Mark Offline
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Post: #70
RE: Belk Bowl now Duke's Mayonnaise Bowl
I just hope they start a tradition of dumping a cooler full of mayonnaise on the winning coach. I'd certainly watch the game just to see that!
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06-22-2020 10:39 AM
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Post: #71
RE: Belk Bowl now Duke's Mayonnaise Bowl
(06-22-2020 10:39 AM)Hokie Mark Wrote:  I just hope they start a tradition of dumping a cooler full of mayonnaise on the winning coach. I'd certainly watch the game just to see that!
05-stirthepot

It would take like 10 minutes for it to all pour out.
06-22-2020 01:06 PM
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esayem Offline
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Post: #72
RE: Belk Bowl now Duke's Mayonnaise Bowl
Outback Bowl also has the advantage of actually being named after something that existed before the restaurant. Even though the Outback isn't in Tampa, it has more of a ring than the MPC Computers Bowl.
06-22-2020 01:21 PM
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Cyniclone Offline
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Post: #73
RE: Belk Bowl now Duke's Mayonnaise Bowl
Put it this way: Would we be having a 70+ post thread about the Belk Bowl even on gameday, much less in the middle of June? Have we ever had 70 dedicated posts to the Belk Bowl, in all its many names, combined until now?
06-22-2020 01:30 PM
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The Cutter of Bish Offline
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Post: #74
RE: Belk Bowl now Duke's Mayonnaise Bowl
(06-22-2020 10:02 AM)quo vadis Wrote:  
(06-22-2020 08:54 AM)BruceMcF Wrote:  Yes, there's only a handful of bowls where the brand equity of the bowl name is so strong that a sponsor wants to be associated with that history so much it trumps the loss of brand mentions when people refer to it in brief.

We've seen the Gator Bowl struggle with that in recent years, going to the "Taxslayer Bowl" and now back to the "Taxslayer Gator Bowl". But the Gator Bowl is one of the old venerable bowls, dating back to the 1940s. Even though it's never been a major bowl, everyone in college football knows the Gator Bowl, so it was dumb to try and erase that from the name of the bowl.

In contrast, when the Outback Bowl got its name, the "Hall of Fame" name wasn't nearly as established, there was basically no brand equity in that name, so might as well erase it.

Independence lost their name for one year. Citrus was another: Capital One Bowl there for a decade. Some, like the Gator, Citrus, and Peach can come back. Others may not stand a chance. And even Citrus could theoretically be taken back to Tangerine.

And it’s crazy how relative the notoriety is. Like, if the Peach didn’t get the CFP slot, would it have retained the CFA Bowl name? Interesting how that legacy thing worked for that one...
(This post was last modified: 06-22-2020 01:48 PM by The Cutter of Bish.)
06-22-2020 01:36 PM
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quo vadis Offline
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Post: #75
RE: Belk Bowl now Duke's Mayonnaise Bowl
(06-22-2020 01:36 PM)The Cutter of Bish Wrote:  
(06-22-2020 10:02 AM)quo vadis Wrote:  
(06-22-2020 08:54 AM)BruceMcF Wrote:  Yes, there's only a handful of bowls where the brand equity of the bowl name is so strong that a sponsor wants to be associated with that history so much it trumps the loss of brand mentions when people refer to it in brief.

We've seen the Gator Bowl struggle with that in recent years, going to the "Taxslayer Bowl" and now back to the "Taxslayer Gator Bowl". But the Gator Bowl is one of the old venerable bowls, dating back to the 1940s. Even though it's never been a major bowl, everyone in college football knows the Gator Bowl, so it was dumb to try and erase that from the name of the bowl.

In contrast, when the Outback Bowl got its name, the "Hall of Fame" name wasn't nearly as established, there was basically no brand equity in that name, so might as well erase it.

Independence lost their name for one year. Citrus was another: Capital One Bowl there for a decade. Some, like the Gator, Citrus, and Peach can come back. Others may not stand a chance. And even Citrus could theoretically be taken back to Tangerine.

And it’s crazy how relative the notoriety is. Like, if the Peach didn’t get the CFP slot, would it have retained the CFA Bowl name? Interesting how that legacy thing worked for that one...

I guess the original venerable bowl to lose its name was the Sun Bowl, which for 5 years was the absurd "John Hancock Bowl", from 1989-1993.

As for coming back, I think names can always be revived. So far, all of them have. I would love to see the Citrus Bowl revert to the Tangerine Bowl, but I guess that will never happen.

About the Tangerine Bowl - during its 15 years as a Major College bowl, from 1968 - 1982, the conference that won it the most was the ..... MAC! MAC teams won it six times during that time, including 6 out of 7 years in the early 1970s. Toledo capped off three straight undefeated seasons - 69/70/71 with wins in the Tangerine Bowl. True, they faced basket case competition, but when Miami-O won it in 73/74/75, they beat Georgia, Florida, and South Carolina.
(This post was last modified: 06-23-2020 09:03 AM by quo vadis.)
06-23-2020 09:03 AM
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esayem Offline
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Post: #76
RE: Belk Bowl now Duke's Mayonnaise Bowl
I think the Blockbuster Bowl in Miami was the first to start out of the gate as a Sponsor Bowl. Working title was the Sunshine Classic, haha. A real classic.

It now lives on in Orlando as the Cheez-It Bowl (formerly Camping World), but could easily be the Cheez-It Tangerine Bowl. That actually makes sense with the fruit combating the effects of cheese on the body. The Tangerine was never a major bowl, but the Citrus was/is, so it would be cool to have the Tangerine back as the junior version. *This actually happened for a few seasons in the 2000’s.

With the cheese crackers leaving the desert, it appears the old Copper Bowl (originating in Tucson) is now called the Cactus Bowl (Phoenix) again.
(This post was last modified: 06-23-2020 09:23 AM by esayem.)
06-23-2020 09:21 AM
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Post: #77
RE: Belk Bowl now Duke's Mayonnaise Bowl
(06-23-2020 09:21 AM)esayem Wrote:  I think the Blockbuster Bowl in Miami was the first to start out of the gate as a Sponsor Bowl. Working title was the Sunshine Classic, haha. A real classic.

It now lives on in Orlando as the Cheez-It Bowl (formerly Camping World), but could easily be the Cheez-It Tangerine Bowl. That actually makes sense with the fruit combating the effects of cheese on the body. The Tangerine was never a major bowl, but the Citrus was/is, so it would be cool to have the Tangerine back as the junior version. *This actually happened for a few seasons in the 2000’s.

I remember when the Blockbuster Bowl burst on the scene 30 years ago. Wayne Huzienga was one of those late 1980s corporate celebrities - ala Donald Trump - and as he was a co-owner of the Dolphins and Joe Robbie stadium was able to bring that cachet to the bowl game. I remember watching the first game, between Penn State an FSU, both ranked in the top 10. It was a big deal.

Sadly, once Blockbuster ended its sponsorship, the bowl was never the same. Getting snubbed by the Bowl Coalition in 1992 hurt.
(This post was last modified: 06-23-2020 10:06 AM by quo vadis.)
06-23-2020 10:06 AM
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Post: #78
RE: Belk Bowl now Duke's Mayonnaise Bowl
I think it was the Blockbuster that had a tie-in with Penn St., which was still playing as an Independent waiting to join the Big Ten. What ultimately seemed to kill it was the Orange Bowl moving out of the actual Orange Bowl.
06-23-2020 11:21 AM
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Post: #79
RE: Belk Bowl now Duke's Mayonnaise Bowl
(06-23-2020 11:21 AM)esayem Wrote:  I think it was the Blockbuster that had a tie-in with Penn St., which was still playing as an Independent waiting to join the Big Ten. What ultimately seemed to kill it was the Orange Bowl moving out of the actual Orange Bowl.

That's correct, for one year. The last year it was the "Blockbuster Bowl", in 1992, it had a tie-in with Penn State. It was a one year deal, as PS was joining the B1G the next year, and the BBB was trying to muscle its way into the Bowl Alliance much as the Fiesta Bowl had bought its way into "major" bowl status.

Penn State ended up losing to a Bill Walsh Stanford team, 24-3. It would be the last time this bowl featured two ranked teams for 17 years, until the 2009 game.

Once Huzienga's attempt to buy his way in to (or break up?) the Alliance failed, making it clear the bowl would not be one of the majors, he lost interest in the game and gave up sponsorship.
(This post was last modified: 06-23-2020 11:51 AM by quo vadis.)
06-23-2020 11:49 AM
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Post: #80
RE: Belk Bowl now Duke's Mayonnaise Bowl
(06-18-2020 10:44 AM)quo vadis Wrote:  Yep
Can't get more Southern than that...

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06-23-2020 01:55 PM
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