Paragraph #3 from release.....

The main end zone display will measure approximately 37 feet high by 100 feet wide. It will feature a 15HD pixel layout to bring excellent image clarity and contrast with wide angle visibility to every seat in the stadium. A custom outdoor sound system will also be installed above the video screen and camera platform to provide clear and intelligible speech and a booming audio experience for fans.

The only thing other than the display is the sound system. All of the 37' x 100' is video display.