(10-18-2019 03:32 PM)quo vadis Wrote: But why the BTN, a channel many of us - like me - don't subscribe to, rather than FS2, which basically comes in a package with FS1?
You've got some flawed assumptions in there.
1. FS2 may be packaged with FS1 in some areas, but not everywhere. According to
this Awful Announcing graphic from March 2018, FS2 and BTN have comparable subscriber bases--58M for FS2, 57M for BTN. So just on that basis, it's a tossup. (Comparison: ESPN 87, ESPN2 87, FS1 84)
2. You're not the only market. FS2 and BTN both have about 55M-60M subscribers, but BTN's subscribers are concentrated in areas that are going to be more interested in an Ohio State-Northwestern game. In Ohio and Chicagoland, that game is on everybody's basic cable package. FS2 is not. The Big Ten cares somewhat about that marginal Big Ten football fan in Ohio, the Big Ten does not care as much about you in Louisiana.
3. Viewing habits and established audiences. You don't find college football on FS2, so you don't look for CFB on FS2. (Big Ten) College football fan might have trouble finding FS2. He knows exactly what number BTN is in the channel listing.
Quo, you should remember this from the New Big East TV contract debates, about why anyone but ESPN would have to pay a premium because the New Big East would be the only thing on their network. FS2 is that sort of college sports desert.
(10-18-2019 04:20 PM)MWC Tex Wrote: (10-18-2019 04:02 PM)quo vadis Wrote: I didn't know that contractually a B1G game can't be on FS2. Thanks.
But ... how do they count "households"? Is a household someone who actually gets the channel, pays for it and can watch it, or is a household one where it is merely available on one's package, even if you don't subscribe?
Most likely the latter. It’s available even though you don’t subscribe.
The
Awful Announcing article used the term "subscribers."
FS2 and BTN are "available" to pretty much every cable subscriber in the US at this point.