Quote:An organization focused on increasing “diversity in the workplace” is making several visits to universities, using virtual reality to convince students to sign a pledge to “check” their “unconscious bias.”

The University of North Carolina hosted one of many stops on the CEO Action for Diversity & Inclusion’s Check Your Blind Spots Unconscious Bias Tour on Feb. 20. CEO Action for Diversity & Inclusion bills itself as “the largest CEO-driven business commitment to advance diversity and inclusion within the workplace.”

A unique collaborative of nearly 600 CEOs have signed on to this commitment, agreeing to take action to cultivate environments where diverse experiences and perspectives are welcomed and where employees feel comfortable and encouraged to discuss diversity and inclusion,” organization spokeswoman Idalia Hill told Campus Reform.

The organization’s “Check Your Blind Spots” tour launched in fall 2018, and is in the process of making 100 stops around the country. Hill told Campus Reform that the organization estimates that approximately one-third of these stops will be college campuses.

According to UNC-Chapel Hill, the experience lasts 5-30 minutes and “involves technological gadgetry” meant to “measure response and provide insight.” The mobile tour involves a “series of immersive elements” such as virtual reality and other gaming technology, that serve to expose attendees to the “nuances of unconscious bias.” Attendees are also asked to sign a pledge, vowing to “check [their] bias.”