(06-03-2018 10:39 PM)puck swami Wrote: Metropolitan State University of Denver ---> Denver State University
but University of Denver has a problem with it...
https://en.wikipedia.org/wiki/Metropolit...ontroversy
The main reason that the University of Denver (DI) objected to Metro State University becoming Denver State is because there is already another DII school with Denver in the name, the University of Colorado-Denver. Having three city named schools is confusing, citing the challenges in San Diego, with San Diego State University (SDSU), University of San Diego (USD) and University of California, San Diego (UCSD).
SDSU (DI) - San Diego State University
-- Marketed as San Diego State University
--- Not marketed as CSU San Diego...
USD (DI) - University of San Diego
-- Marketed as University of San Diego...
UCSD (DI 2024) - University of CA San Diego
-- Marketed as UC San Diego
Each institution embraces the San Diego name in their marketing campaigns...none objected to the other in their use of San Diego in their institutional names..USD does not object to SDSU's use of San Diego in their name...all of these institutions are DI universities (UCSD 2024)...their branding philosophy is to market nationally...
“UC San Diego” not “UCSD”
Using UC San Diego in place of the UCSD acronym better identifies our campus both locally and nationally. There’s confusion among San Diego higher education institutions because of similar acronyms—UCSD, USD, and SDSU—which we eliminate by using UC San Diego. Additionally, this naming convention is consistent with other campuses in the University of California system, such as UC Irvine, UC Riverside, UC Santa Barbara, UC Davis, and so on.
https://ucpa.ucsd.edu/brand/story/use-of...sity-name/
"A school is known to the world by its name, and the university knows how important that is."
http://triton.news/2017/11/4225/