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P5 Football Brand Ranking
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TexanMark Offline
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P5 Football Brand Ranking
By 17-19 year olds....Congrats to Clemson

[Image: brand-rankings-2_1.png?1518066526]

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02-08-2018 06:26 PM
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CliftonAve Offline
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RE: P5 Football Brand Ranking
Surprisingly high.... Miami, UCLA, North Carolina, Washington, Kentucky

Surprisingly low.. Alabama at 19???
(This post was last modified: 02-08-2018 06:37 PM by CliftonAve.)
02-08-2018 06:36 PM
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JRsec Offline
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RE: P5 Football Brand Ranking
(02-08-2018 06:36 PM)CliftonAve Wrote:  Surprisingly high.... Miami, UCLA, North Carolina, Washington, Kentucky

Surprisingly low.. Alabama at 19???

Not really. Saban represents discipline and control. How many 19 year olds do you know that prefer that to dry ice spotlight and fireworks entrances at Miami or Clemson. What was intriguing to them on the tube in the last two years will be what they pick. Kids always pick what's trendy and tend to shy from what is tried and true. Franklin has Penn State up there. He's been able to do something nobody else probably could have done. He makes the plain vanilla Nittany and White uniforms seem snazzy.
02-08-2018 06:41 PM
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BePcr07 Offline
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RE: P5 Football Brand Ranking
I love the table with the school colors.

Average per conference:
Notre Dame - 15
SEC - 28.6
PAC - 29.4
B1G - 33.4
ACC - 25.9
XII - 39.9

Other points of note...

Kansas schools look awful to this age demographic.
Iron Bowl (Alabama/Auburn) doesn't hold as much cache as I would've thought. Same for Michigan, Texas, Texas A&M, and Notre Dame.
Down Oregon (recent) and Nebraska (for a while) higher than I would've expected.
North Carolina, Kentucky, California, and Oregon St higher than I would've expected for football brand name.

For me, when I think of brand names I think of Notre Dame, Alabama, Texas, Nebraska, USC, Michigan, Ohio St, Penn St, Miami, and Oklahoma. Maybe a couple others.
02-08-2018 06:42 PM
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TexanMark Offline
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RE: P5 Football Brand Ranking
Private Schools

5. USC
7. Miami
9. Stanford
15. Notre Dame
26. TCU
44. Duke
45. Northwestern
53. Baylor
55. Wake Forest
59. Vanderbilt
61. Syracuse
64. Boston College
(This post was last modified: 02-08-2018 06:48 PM by TexanMark.)
02-08-2018 06:48 PM
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mj4life Offline
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RE: P5 Football Brand Ranking
UNC gets a huge brand awareness bump from it's association with the bball program & lately with Jordan Brand which is huge among the target demograhic of this survey
02-08-2018 06:55 PM
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tcufrog86 Offline
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RE: P5 Football Brand Ranking
(02-08-2018 06:55 PM)mj4life Wrote:  UNC gets a huge brand awareness bump from it's association with the bball program & lately with Jordan Brand which is huge among the target demograhic of this survey

No Jordan brand from KU, but the Jayhawks don't seem to be getting any bball program association bump.
02-09-2018 08:44 AM
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tcufrog86 Offline
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RE: P5 Football Brand Ranking
I'd also be interested in the sample that was selected to send this survey to. Things like geography, position the recruit plays, urban vs. suburban vs rural, private vs public high school, etc... would very likely also play into how these kids view certain programs.

Basically wondering if the 224 can be considered a representative sample of the recruit population as a whole.
02-09-2018 08:50 AM
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CliftonAve Offline
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RE: P5 Football Brand Ranking
(02-08-2018 06:41 PM)JRsec Wrote:  
(02-08-2018 06:36 PM)CliftonAve Wrote:  Surprisingly high.... Miami, UCLA, North Carolina, Washington, Kentucky

Surprisingly low.. Alabama at 19???

Not really. Saban represents discipline and control. How many 19 year olds do you know that prefer that to dry ice spotlight and fireworks entrances at Miami or Clemson. What was intriguing to them on the tube in the last two years will be what they pick. Kids always pick what's trendy and tend to shy from what is tried and true. Franklin has Penn State up there. He's been able to do something nobody else probably could have done. He makes the plain vanilla Nittany and White uniforms seem snazzy.

I don't disagree but 19 seems awfully low. People by nature love a winner, and Bama has won more than anyone.

Also, if trendiness and cool factor was what it was all about how do you explain where Stanford, Wisconsin and Michigan State fall on this list.
02-09-2018 09:23 AM
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ken d Offline
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RE: P5 Football Brand Ranking
If you compare that analysis with the team rankings for this year's actual recruiting classes, there is an awful lot of similarity.
02-09-2018 12:24 PM
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JRsec Offline
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RE: P5 Football Brand Ranking
(02-09-2018 09:23 AM)CliftonAve Wrote:  
(02-08-2018 06:41 PM)JRsec Wrote:  
(02-08-2018 06:36 PM)CliftonAve Wrote:  Surprisingly high.... Miami, UCLA, North Carolina, Washington, Kentucky

Surprisingly low.. Alabama at 19???

Not really. Saban represents discipline and control. How many 19 year olds do you know that prefer that to dry ice spotlight and fireworks entrances at Miami or Clemson. What was intriguing to them on the tube in the last two years will be what they pick. Kids always pick what's trendy and tend to shy from what is tried and true. Franklin has Penn State up there. He's been able to do something nobody else probably could have done. He makes the plain vanilla Nittany and White uniforms seem snazzy.

I don't disagree but 19 seems awfully low. People by nature love a winner, and Bama has won more than anyone.

Also, if trendiness and cool factor was what it was all about how do you explain where Stanford, Wisconsin and Michigan State fall on this list.

Pretty much the way that tcufrog86 sees it. Ten schools will sign more recruits than the sample number. So where were the samples taken? If you interviewed a kid from California then Stanford may have one of the best African American coaches in the nation. That kind of success is cool. James Franklin has the same appeal. Interview kids from Minnesota, Iowa, and Illinois and Wisconsin looks pretty cool. Detroit will go for East Lansing every time.

TCUfrog86's questions and suspicions were pretty spot on.
02-09-2018 01:11 PM
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Kaplony Offline
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RE: P5 Football Brand Ranking
(02-08-2018 06:41 PM)JRsec Wrote:  
(02-08-2018 06:36 PM)CliftonAve Wrote:  Surprisingly high.... Miami, UCLA, North Carolina, Washington, Kentucky

Surprisingly low.. Alabama at 19???

Not really. Saban represents discipline and control. How many 19 year olds do you know that prefer that to dry ice spotlight and fireworks entrances at Miami or Clemson. What was intriguing to them on the tube in the last two years will be what they pick. Kids always pick what's trendy and tend to shy from what is tried and true. Franklin has Penn State up there. He's been able to do something nobody else probably could have done. He makes the plain vanilla Nittany and White uniforms seem snazzy.

Funny thing is if you look at things Dabo is probably far more harsh of a disciplinarian than Saban.
02-10-2018 12:12 AM
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JRsec Offline
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RE: P5 Football Brand Ranking
(02-10-2018 12:12 AM)Kaplony Wrote:  
(02-08-2018 06:41 PM)JRsec Wrote:  
(02-08-2018 06:36 PM)CliftonAve Wrote:  Surprisingly high.... Miami, UCLA, North Carolina, Washington, Kentucky

Surprisingly low.. Alabama at 19???

Not really. Saban represents discipline and control. How many 19 year olds do you know that prefer that to dry ice spotlight and fireworks entrances at Miami or Clemson. What was intriguing to them on the tube in the last two years will be what they pick. Kids always pick what's trendy and tend to shy from what is tried and true. Franklin has Penn State up there. He's been able to do something nobody else probably could have done. He makes the plain vanilla Nittany and White uniforms seem snazzy.

Funny thing is if you look at things Dabo is probably far more harsh of a disciplinarian than Saban.

In today's world perception is more important than reality. Dabo generates countless proclamations by the media about how easy going and nice he is. Saban gets publicity about how harsh a taskmaster and what a workaholic he is and expects his staff to be.

So even if the two are carbon copies of one another the perceptions of them becomes the public's reality.
02-10-2018 12:30 AM
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bullet Offline
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RE: P5 Football Brand Ranking
(02-09-2018 12:24 PM)ken d Wrote:  If you compare that analysis with the team rankings for this year's actual recruiting classes, there is an awful lot of similarity.

Not really. Texas 3 vs. 20. Alabama 7 vs. 19. Clemson 6 vs. 1. Oregon 16 vs. 5. Stanford 39 vs. 9.
02-12-2018 09:58 PM
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Hokie Mark Online
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RE: P5 Football Brand Ranking
(02-12-2018 09:58 PM)bullet Wrote:  
(02-09-2018 12:24 PM)ken d Wrote:  If you compare that analysis with the team rankings for this year's actual recruiting classes, there is an awful lot of similarity.

Not really. Texas 3 vs. 20. Alabama 7 vs. 19. Clemson 6 vs. 1. Oregon 16 vs. 5. Stanford 39 vs. 9.

The fact that there are a few outliers means there are other factors at work.
The fact that there are so few of them means this is an important factor.
02-13-2018 08:02 AM
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bullet Offline
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RE: P5 Football Brand Ranking
(02-13-2018 08:02 AM)Hokie Mark Wrote:  
(02-12-2018 09:58 PM)bullet Wrote:  
(02-09-2018 12:24 PM)ken d Wrote:  If you compare that analysis with the team rankings for this year's actual recruiting classes, there is an awful lot of similarity.

Not really. Texas 3 vs. 20. Alabama 7 vs. 19. Clemson 6 vs. 1. Oregon 16 vs. 5. Stanford 39 vs. 9.

The fact that there are a few outliers means there are other factors at work.
The fact that there are so few of them means this is an important factor.

I could have named more. Those were just a few near the top. 3 of the top 10 in the survey were significantly different in recruiting. That is not a "few outliers."

Now brand may well correlate strongly with recruiting. But not this survey of brand value.
(This post was last modified: 02-15-2018 05:41 PM by bullet.)
02-15-2018 05:41 PM
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XLance Online
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RE: P5 Football Brand Ranking
(02-09-2018 08:44 AM)tcufrog86 Wrote:  
(02-08-2018 06:55 PM)mj4life Wrote:  UNC gets a huge brand awareness bump from it's association with the bball program & lately with Jordan Brand which is huge among the target demograhic of this survey

No Jordan brand from KU, but the Jayhawks don't seem to be getting any bball program association bump.

It's the Carolina blue.
How many schools have a color named after them?

https://en.wikipedia.org/wiki/Carolina_blue

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02-15-2018 08:16 PM
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