JRsec
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RE: Is a Oklahoma/Kansas or Oklahoma/Missouri combo attractive to the Big Ten?
(06-16-2017 09:59 AM)33laszlo99 Wrote: (06-13-2017 06:22 PM)JRsec Wrote: (06-13-2017 06:09 PM)Stugray2 Wrote: Texas wont consider the SEC
You're going to be surprised.
All of the top programs consider the impact upon their branding before they do anything. For their alumni and fans that branding coincides with their business model and for football that is wrapped up in scheduling. Texas is the top grossing athletic department in the nation. If they have to abandon the Big 12, and that remains to be seen, they only have two options that protect their brand, the PAC and the SEC. Why? Texas's model is predicated upon playing in state rivals and neighbors with a big P5 game tossed in every season. The only way they keep that format is by moving with 5 others to the PAC or by moving with 3 others to the SEC. Geographically friendly schedules are essential to Texas. If Kansas, Kansas State, Oklahoma, Oklahoma State, Texas Tech and Texas headed to the PAC then their division becomes the equivalent of their old conference home and the games with traditional PAC schools become their equivalent of the OOC P5 home games. Their OOC games then go to Rice, T.C.U. or whichever local schools they wanted to play. So a move to the PAC doesn't radically alter their business model, or their brand.
The same can be said of the SEC. If Texas Texas Tech/or Kansas, Oklahoma and Oklahoma State head to the SEC they would be in a division that reunited them with Arkansas and Missouri: Arkansas, Kansas/TTech, Missouri, Oklahoma, Oklahoma State, Texas. Texas would play A&M as a permanent cross divisional rival. Again they would have essentially the same core schedule, the extra SEC games suffice for the OOC P5 they once scheduled and they have 3 games with which to schedule OOC games with T.C.U., Rice, and possibly Tech. Again their business model and branding aren't affected and ESPN makes sure they get bought out on the LHN. So that isn't a loss.
Texas has been in contact with the SEC since '91. Their boosters are warming to the idea of the SEC already. Again their new division would serve in place of their old conference and their fans and alums would be traveling much less than any other destination.
Where Texas can't go without jeopardizing their business model and brand are the Big 10 and ACC.
Their academics have never been an issue like some like to make it out to be. For most of their years they were content in the SWC which was anything but an academic conference. They upgraded significantly with the Big8 merger, but didn't blink an eye when 4 AAU schools left. And they land enough Federal Grant money that they don't need an academic affiliation that shares grants. They like Oklahoma will do what is best for the Athletic Department when making an athletic move. The rest is just so much chutzpah.
The question of the OP is legitimate. And no, I don't think the Big 10 finds enough value in Kansas (a market they already own) and in Oklahoma without getting Texas. Kansas is a bridge to Oklahoma. Oklahoma is the hoped for link to Texas. But Texas isn't abandoning their comfort zone and business model. End of story.
I envy your optimism JR. I hope things turn out the way you predict, but I have concerns. Perhaps you can address them for me.
“branding coincides with their business model and for football that is wrapped up in scheduling”
To me, branding for Texas begins and ends in Austin. They are the center of the universe. Once, their conference included seven Texas schools plus Arkansas. The conference changed, and changed again. The brand did not. The business model has changed, though, mainly from the explosion of TV money.
Their business model has been predicated upon playing as many in state programs as they can and having a few key games outside of that. Currently that would be the RRR and one OOC P5 game of note.
Whether in the SWC or today they have had anywhere from 3 to 6 other Texas schools to play. Having the Oklahoma schools on the schedule as well is almost as good as having a Texas school on the schedule from the standpoint of travel. So nothing has changed. But that would all come to an end with a move to either Big 10 or ACC. There simply aren't enough slots.
“Geographically friendly schedules are essential to Texas”
Geographically friendly schedules are desired by all, but not essential… airplanes, Interstate highways, etc.
[b]People pick on Florida for not leaving the state to play except for conference games. Texas has enjoyed playing all over the state and at home almost since their inception. It is an essential part of their ticket sales package to keep it that way. Only now they realize they need a few more brands for national marketing and continued fan interest.
“If Kansas, Kansas State, Oklahoma, Oklahoma State, Texas Tech and Texas headed to the PAC”[/b]
If this lineup could make money, we wouldn’t be discussing the next destination for Texas and Oklahoma, Dr. Frankenstein.
An en masse move to the PAC is the most often repeated scenario. Moves of 6 to 8 are frequently discussed as more of a merger but one that would leave them the core of their existing schedule now. It's not my original suggestion. But since it gets tossed around and would not threaten their current ticket distribution system I used it. Your pejorative reveals the true sentiment of your post.
“If Texas, Texas Tech/or Kansas, Oklahoma and Oklahoma State head to the SEC.. and ESPN makes sure they get bought out on the LHN. So that isn't a loss.”
This is where I get uncomfortable. Kansas is a good fit in the B1G, but in the SEC they are an even-number “place-holder”. Tech is a little brother. Ok State is a little brother. And, if truth be told, Missouri was added as a “place-holder” just to accommodate A&M. That is one big pile of poor relatives moving in. And we expect that ESPN will do “whatever-it-takes” to make Texas forget the LHN. The conference may see this as reasonable. The SEC is now, and forever must remain the premier football conference in the land. But, sorry, ESPN doesn’t really care which conference is #1 vs. # 17 in football prestige. They may say otherwise, but their only concern is that the conferences with which they partner produce a big, fat profit. Not a marginal profit; a big, vulgar, unseemly profit. The SEC can do that for them now, but perhaps not after your proposed additions. I know, I know, CONTENT MULTIPLIERS!!
ESPN has used the ACC to acquire the sports properties whose rights they desired. They will use the SEC the same way. Ideally the SEC would expand to 16 with just Texas and Oklahoma. Texas and Oklahoma pick their friends we don't. Oklahoma, and Finebaum re-iterated this point on Wednesday, is essentially joined at the hip with OSU politically. But even Finebaum, who I have little regard for, says that the pairing is likely. He's not the first. Several Big 12 beat writers have spoken of the same and people as credible as Barnhart think there is some substance to the possibility.
So if we have to accommodate OSU to gain OU (which is merely an assumption until proven otherwise) how do we make it profitable? Texas, Oklahoma and Kansas have been projected by the Big 10 to earn them an additional 10 million in per school payout. I doubt it would be much different for us, but with A&M maybe a tad lower. So what is the price for keeping those three out of the Big 10? If it's Oklahoma State and it still increases our per team payouts by 6 to 7 million that is a difference to us over our top competitor of 16 to 17 million.
Realignment strategies in '91 were both offensive and defensive in nature and essentially two separate plans for expansion were drawn up with each in mind. I'll refer you to an article by Jackie Sherrill on the '91 expansion that should still be available on Google if you choose to read it. Sherrill spoke mostly about the defensive consideration to move to 20 should the Big 10 try to move into the ACC.
I'll also mention a Birmingham FM interview with Slive the first of this year when the former commissioner responded to a query about realignment by saying he didn't think anything would happen for 5 to 6 years but when the current contracts were nearing expiration we could very well see movement. He then said he felt the next set of moves would lead to very, very large conferences.
So maybe you should refer to Slive and Dr. Frankenstein. Hmm?
“Texas has been in contact with the SEC since '91. Their boosters are warming to the idea…”
]Never mind 1991. Who were they in contact with in 2017. And who will they talk to in 2018, ’19, ’20, etc. Just how many of their boosters did you survey? JR, I truly believe that any outreach to donors and alums is window dressing. No organization is going to involve thousands (more, for sure) of stakeholders in a decision like this. They will move wherever they choose and deal with the inevitable heat that will come no matter which way they go.
If you could read and comprehend you will see that I said they have been in contact with us since 1991 which encompasses the present. I'm sure they will continue to do so in the future because if a school is planning for a move anywhere, even if it would be reactionary, they try to keep the best possible current information on their status with each conference. It's called due diligence
And I hope you do understand content multpliers in its application because any brand added to the SEC gives us a huge boost since we hold the most brands already. And that's where if we had to add a content multiplier for basketball having them be a weak performer on the football field might be a healthy thing.
[/b]“The question of the OP is legitimate.”
The OP included two possible moves: Oklahoma/Kansas and Oklahoma/Missouri. Aside from LEW240z, nobody seems to have been taken aback by the suggestion that the SEC could be poached. Is that worth consideration? Call me crazy, but what if the B1G got a “yes” from Oklahoma. That could conceivably induce a “yes” from Texas and Kansas. Don’t say it’s impossible. And what does the media rights payout look like for the B1G, if that happens? So now, what if the B1G turned to the SEC for #18, but instead of Missouri, they seduced Texas A&M! This is a much more streamlined addition than the family plan you suggested for the SEC. This would definitely move B1G TV revenue into a previously unanticipated stratum. No fat, no poor cousins, just money machines.
Why is there no SEC GoR to protect against this? It’s not a likely scenario, but insurance would be in order.
The Big 10 would be smart to try for the Aggies in that scenario. It has been shopped before. What could we do about? Offer whatever it takes to land Texas, Oklahoma and Kansas instead of letting the Big 10 have them because we are so danged stupid that we appeased Rant posters everywhere by refusing 1 little brother who is competitive in all sport and grossed 93 million in athletic revenue in FY2016.
That's what I meant by the difference. The Big 10 knows they can get about 10 million more for the three. If taking OSU dropped our payment to 6 or 7 million per school that is still more than we are earning now and it eliminates that other scenario for the Big 10 and leaves us with a NET advantage of 16 - 17 million. Now call me crazy but I'll sure as hell take that over letting the Big 10 gain access because we denied OSU and therefore lost out on OU and and as a result lost at least UT as well.
So in short compromise might very well make us more money and prevent our competition from getting into an area where we are gaining more and more recruits and threaten other of our interests.
The fact that ESPN is only concerned with landing the product brand they want and that it may coincide with any additions we might make is called a serendipity. At least this time if we needed a space filler it would be for the last time and having a couple of space fillers that are AAU appeals to the presidents of the conference (Missouri & Kansas). Grouping them also helps them lock in long term which is beneficial for the health of the conference as projected out into the future.
The Plains states and Southwest can both blend well with us, but they aren't exactly like us, or anyone else. Making them comfortable is just good long range planning. And as there was money with the CCG when we added South Carolina and Arkansas, there will be even more money with conference semifinals if we move to more than two division.
And once we are a P4 instead of a P5 the objections to structural changes won't have the teeth they did when somebody was going to get left out.
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(This post was last modified: 06-16-2017 07:06 PM by JRsec.)
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