(06-11-2017 10:18 PM)MplsBison Wrote: Bish,
FWIW, I assumed (apparently incorrectly) that Butler was the last of the three taken, with Xavier an obvious choice and Creighton a slam dunk.
Now Butler has lost its head coach, again.
Butler is still located in Indianapolis. St. Louis is a bigger market, but college basketball is FAR more popular in Indiana, Kentucky, and Ohio, than it is in Missouri. As such, schools like Dayton and Butler, who are in top ten college basketball markets, both for ESPN broadcasts, and the NCAA tournament, draw larger viewership.
Butler sort of fits the role that TCU did in the Big 12. Even if looking back you can make the case that another candidate might have been a better long term fit, sometimes the team in the moment helps set the stage. Butler was coming off back to back National Title games, including losing one by two points. You don't think Fox may have had some input into saying, "hey if you are expanding, and we are paying you this much, grab the school that sits two hours away from 3 of the other schools, who has the most recent success rate, oh and by the way is located in an area so entrenched in college basketball, the NCAA moved their headquarters there a few years before."
Butler had a lot of national cache at the time, the type of thing that helps a new conference get off the ground. Their market is also better, for this sport, than St Louis. Their recent history was better. They are in fertile recruiting grounds, and very close to DePaul, Marquette, and Xavier, without overlap. Even if the case could be made that St. Louis may have more long term value (and I am not sure that is the case due to the value of Indy), it doesn't make up for what was needed to get the conference off on good footing when many were doubting its continued existence as a power conference. For that reason alone, it was the right move.