(10-09-2015 11:44 AM)rokamortis Wrote: (10-09-2015 11:23 AM)chiefsfan Wrote: (10-08-2015 10:29 AM)Niner National Wrote: (10-07-2015 09:05 PM)chiefsfan Wrote: (10-07-2015 08:38 PM)cleburneslim Wrote: You sound satisfied with being relegated to obscurity.
What on earth are you talking about? Far be it for me to be skeptical that the Charlotte metro area somehow gives App State great television ratings. 20K Nationally is terrible numbers.
I have no idea what the numbers are on ESPN3 for the SBC, but acting like getting 20K viewers is something amazing is pretty insane. Far be it for me to think that the SBC can do better, and reach far more people in the process.
Nobody is acting like 20k nationally is a good thing...besides, I never said nationally, I said that was in one market.
We owned our own TV rights the first year and we made more money from being on one channel locally than SBC schools get from ESPN. We kept 70% of the advertising dollars spent while our games were on television and the station got the other 30%.
An ESPN3 / ASN combo is really a pretty nice situation because it allows for the die hard fans to catch the game regardless of where they live and it opens you up to casual viewers that would never casually watch a game. If I'm flipping through channels and I see a close game, I'll stop and watch. If I'm browsing ESPN3, I'm not choosing 2 teams I know nothing about.
There has been some speculation on the CUSA board that ESPN may be taking that approach with CUSA for our new TV contract. Fox will get Tier 1 rights, ESPN/ASN gets tier 2, with those presumably mostly being ESPN3 / ASN partnership broadcasts. I would be happy with that.
Our current contract with ESPN prevents us from using any other company for broadcasts. They have complete autonomy over Tier 1 and Tier 2 rights. Member schools maintain their own Tier 3 rights, provided we offer the feed to ESPN3 for national broadcast.
In its current structure, ASN offers no advantage to the Sun Belt anyway. We'd have to have streaming capabilities to fall back on to ensure all fans can see the game, not just some random people somewhere. ASN would then have to allow us to offer all of their games on a streaming platform. As of right now, that's something that even CUSA cannot do.
The SBC cannot renegotiate with any other networks until 2020. We can ask ESPN to look in and consider increasing our current contract value now, but we can't call any other network and ask to use their services. Hence why we don't use ASN.
Thanks for the explanation. Do you think they are going to execute the review now? I think if ESPN could provide some dedicated space on College extra for football, basketball, and baseball then we should be pretty happy.
Also, can you break down the difference between tier 1, 2, and 3 rights or direct me to a good resource? In the Big South we never really had to worry about those.
Tier 1 is National: That includes any games broadcast on ESPN2, ESPNU, or ESPNNews. We get 6 guaranteed Tier 1 games per year. (First is this Tuesday, Arkansas State at South Alabama on ESPN2) ESPN has complete control of these rights.
6 games:
Arkansas State at South Alabama (ESPN2)
UL-Lafayette at Arkansas State (ESPN2)
Georgia Southern at App State (ESPNU)
Texas State at Georgia Southern (ESPNU)
Arkansas State at App State (ESPNU)
UL-Lafayette at South Alabama (ESPNU)
Tier 2 is Regional/Online: These used to include Sun Belt games on the Old CSS. The rule of thumb was that CSS had the rights to broadcast 1 game a week over their network, but the signal could not be available in a state that does not currently have an SBC program, or does not border a Sun Belt State. When CSS went belly up, we switched our Tier 2 content to Online only via ESPN3. ESPN pays for production, but does not give us a fee for these rights. In exchange, we got an agreement that all Sun Belt football games would be guaranteed to be picked up on ESPN3 if they were not already on National Television.
Tier 3 is Local: In the Sun Belt, a team has complete control of its local rights. Many don't know this, but a Sun Belt team is free to contract with its own television network to produce all its home games for local television (That are not already picked up for Tier 1) The only requirement is that the feed must be made available to ESPN3 to be distributed to the Tier 2 audience. This is how Aggie Vision works. Aggies sell off their rights to a network like Fox Sports-SW, for local broadcast, while ESPN3 maintains national rights with a given blackout in areas that the game is available on television.
The issue the SBC has with Tier 3 is that most stations do not like to share their product with a competing network. For years Western Kentucky had a separate deal with Fox Sports to televise all its home basketball games, but when the SBC signed on with ESPN, the Hiltoppers lost that deal because ESPN required the game be made available on ESPN3, and Fox Sports didn't want to limit its signal and share it's video with it's main competition.