XLance
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RE: Realignment From an "It's Just Business" Perspective
(02-13-2014 10:50 PM)JRsec Wrote: (02-13-2014 10:36 PM)jhawkmvp Wrote: (02-13-2014 06:18 PM)JRsec Wrote: (02-13-2014 05:16 PM)XLance Wrote: (02-13-2014 03:50 PM)JRsec Wrote: There is another business angle to consider. ESPN is in a unique position to create value for their total product line by encouraging movement. The LHN would be worth much much more as an ACCN in an ACC that included Texas than it will ever be worth as just the LHN in a conference where Texas only has two or three real competitors and in which there is only 1 compelling match up. The revenue that ESPN could derive from a Texas home game against Notre Dame would be significant. Conference games against North Carolina, Miami, F.S.U., Clemson, and Virginia Tech would be excellent as well. If Texas played Oklahoma in a crossover game then every other year the ACCN or ACC would reap the RRR profit on that one too.
There are too many profitable considerations here for ESPN to permit Texas to stay in the Big 12 until the GOR expires, because at that point the risk of losing them entirely as a product increases significantly.
Let's assume for the moment that the SEC lands Kansas, Oklahoma, Oklahoma State and Iowa State. The SEC picks up 8 million viewers for the SECN, two AAU schools, one national brand in hoops and one in football, and 4 more quality basketball programs.
With Texas as a hybrid and fully under contract to them, the ACC picks up Baylor, Texas Tech, Kansas State, and West Virginia. The ACC picks up the top national brand, 5 competitive football schools, two strong basketball programs and 3 more competitive basketball programs. The extra cost to ESPN to maintain control of Texas and the other properties is about 50 million a year (or the half of the total figure that they were being paid in the Big 12 which amounts to FOX's share), a figure that could be dwarfed by a successful ACCN marketed to 30 million more homes than the present footprint.
With Oklahoma and Kansas in the SEC the amount that ESPN would be paying out in initial expense would be about 20 million per team over an above the their present share of the Big 12 contract. And once again the SECN with Kansas, Oklahoma, and better basketball should be worth at least the cost of the four schools inclusion.
We are talking about an initial outlay of 130 million for programming that would save them their investment in the LHN and monetize the product of the ACC like never before. And in the world of television production the total expenditure is still way lower for popular programming than other network endeavors in entertainment would cost.
FOX can't really make or monetize this kind of move. They don't own the PAC and have only a 51% ownership of the BTN. ESPN alone is in a position by dissolving the Big 12 and relocating 9 of those schools in the SEC and in the ACC to better round the SEC product, and to vastly improve the ACC, a move that brings the ACC's earnings in line with the Big 10 for the foreseeable future and eliminates the threat of poaching that remains as long as the ACC product is significantly less valued than that of the Big 10.
It makes no business sense to leave the product of the Big 12, which does have an avid following, and that of the ACC, which has the best market footprint, both either impaired in ability to grow into competition economically, or lacking the compelling content to do so, hanging in the balance for 12 years while their competition figures out ways to lure them away after the expiration of present contracts. If the short term outlay bothers ESPN then all they have to do is simply to make this final move, renegotiate both the SEC and ACC contract, and renew the duration of the contract for 25 years, with with incentives in place, to essentially lock down the best property for both money sports and baseball long enough to thwart the risk from FOX. Pieces of the Big 12 enhance significantly the ACC and enhance the total quality of the SEC. And since ESPN is the only of the two networks in the position to enhance their own profits by dissolving the Big 12, I have to wonder when they do it.
Would it make sense to swap Kansas State and Oklahoma State?
As it is now, Kansas State is an island, with the swap the ACC pod would be contiguous.
The issue with that is not my issue it is the issue of the OU/OSU/UT arrangement. In that deal OU and UT can be together, OU and OSU can be together, but OSU and UT cannot be together and allow OU to play both UT and OSU with only utilizing 1 OOC game. Since the SEC is economically not as advantaged with this workaround I would think that OU would not be negotiable. They would, in the scenario be the most valuable of the four suggested and would make both Oklahoma State and Iowa State's inclusion possible.
The issue is Iowa State has 3.5 million potential viewers, but is physically only connected to Missouri so if including them the SEC would be the only conference outside of the Big 10 that could give them a home and possibly make it pay. Their attendance, and academics and agricultural fit are all pluses, as is basketball, but that's about it. Kansas isn't going for the SEC offer unless KState is taken care of. The geographical break between Texas and Kansas is not that great and barely much through Oklahoma's panhandle area. So for Texas Tech and T.C.U. not much of an issue. I think that this option is probably as close as we get without having the difficulty of a swap.
Kansas State and Kansas as a pair are not a good add for anyone, unfortunately. The market is just to small and KU dominates the KC media market. Adding KSU along with Kansas just gives nothing to a conference except another mouth to feed. KSU's value lies in being a new market to a conference with a network like the PAC or ACC (if they get one), IMO. B1G is not an option for KSU due to B1G academic requirements and the SEC already has MU who has a similar number of alums as KSU in KC (KU has more than both combined). Having MU actually detracts from both Kansas schools value to the SEC, as far as markets are concerned, due to MU's presence in the KC media market; however, Kansas helps you get great BB match-ups for ESPN and the conference network that will draw eyes nationally as a blue blood BB program to help offset this. KSU is probably the least valuable B12 public school that could be added to the SEC because of MU and KU having such strong presences in KC.
It's why I had them originally in the ACC portion of the divide. But that said the division of the Big 12 between any two conferences leads to duplication. The motive however for doing it is the elimination of the fifth share of the playoff money, the acquisition of Big 12 bowl contracts, the added content for networks, and the achieving of the 8 necessary votes. Added all up if the networks do nothing else but provide the baseline of their present payout the rest is easily covered. Especially if you are really only duplicating 1 market and landing any kind of national brand in the process.
JR-
Elimination of the 5th share of the playoff money...?
If in theory you divide the Big 12 and every team ends up with a home (that is to say all 65 teams end up in a P5/P4 conference) how will that actually increase the per team payout? You are still dividing the same amount of money between the same number of teams.
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