http://www.dailypress.com/sports/teel-bl...full.story

ACC has led the SEC until recently, by as much as $2.5MM/team/year. Yet the SEC won. Further, the SEC is now rewarded for their wins. Sounds like the ACC should follow that formula and win games if they need a bigger payday. (Can you say 5 year look-ins?)

Under the old SEC TV deal, far fewer games were under the umbrella of the SEC TV rights deals. If CBS, ESPN/ESPN2 or Jefferson-Pilot Sports didn't pick up a game, it either went without TV or schools could do PPV. ESPNU wasn't an option under the old deal. FOX RSNs were extremely rare (1-2 games/season max), Comcast wasn't an option.

Florida used to have at least two games on PPV every year, usually OOC. South Carolina might have 1-2 conference games on PPV per year in addition to one OOC game. Those revenues now show up in the SEC distribution where they were part of the schools' multimedia rights like an agreement with IMG for radio, signage and TV not picked up by the national nets.

So in some cases, money moved from one accounting bucket to another on the schools' balance sheets.

Interesting article I found on how people watch tv now-a-days

http://www.usatoday.com/money/media/stor...55271632/1

"New research made available exclusively to USA TODAY shows how consumers are using tablets, smartphones, game consoles — and, yes, Internet-connected televisions — to devour live sports, network TV and cable fare. And most of this is happening during the same prime-time hours that were dominated decades ago by the major networks' over-the-air TV broadcasts.

Meet the new prime time. Same as the old prime time. What is changing is that smaller screens on mobile devices are being used at home more than ever expected. And, surprisingly, people are watching longer and longer videos on their mobile devices, even the smallest screens."

"ESPN is among the more than 1,000 global clients that rely on Ooyala to help power their online video, and it takes the findings to heart. If you already subscribe to ESPN through the likes of Time Warner, Comcast, Verizon or Bright House Networks, you can take advantage of the free Watch ESPN app on an iPad to watch the network's sports programming on the go.

"The way we look at this is about trying to serve sports fans whenever and wherever they are," says Damon Phillips, who heads ESPN's digital/Web video content strategies and product development. To Phillips, that means delivering programming, often live sporting events, to the "best available screen.""

ESPN3 isn't looking so bad now considering the raise in mobile device usage for tv shows.

I use ESPN3 all the time - especially when I can't catch the game live, because it's archived for months. Gives me something to watch SUN, MON, TUE, and WED nights!