catdaddy_2402
I'm not an ACC cheerleader
Posts: 4,657
Joined: Apr 2004
I Root For: Clemson and ECU
Location: midlands of SC
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Q&A with Clemson Athletic Director Terry Don Phillips
Tigernet.com
Quote:Clemson Athletic Director Terry Don Phillips agreed to a sit-down with TigerNet Monday afternoon, and we covered a lot of ground in the time allotted.
Of, course the biggest topics were possible conference realignment, the recent news of the bowl tie-in between the SEC and the Big XII and the ACC’s television deal, but we also asked about Dabo Swinney’s contract and facilities.
Hopefully we can break this up into two parts. Of course, as soon as I left his office my phone was already ringing as people wanted to know one thing: Is Clemson leaving for the Big XII?
Of course, I can’t answer that, but I do think his answers to some of the questions are interesting to say the least and you can draw your own conclusions.
He did say that current conference affiliations and the college football landscape are “a moving target.” And he said that the Atlantic Coast Conference now understands that football is king, and that moves have to be made to protect those football interests. If you don’t, your relevance goes away.
Once again, I asked for this meeting on extremely short notice, and I was thankful for his time.
Quote:TN: The recent announcement of a game between the SEC and the Big XII shook the football world. What are your thoughts on what happened, and what this means for the landscape of college football?
TDP: It [college football landscape] is a moving target now. I think that has been well established over the last two or three years. You would’ve thought that it would’ve settled down a lot after what occurred late last summer and this past fall, but it hasn’t. The SEC and the Big XII and the arrangement to try and protect their champion if they’re not in the top four- actually, it makes a whole lot of sense of to me that now you can protect your champion and at the same time you create a vehicle that your conference can go out and sell and generate more funds for your conference. So, that was a good, solid, strategic move for both conferences.
TN: In your opinion, how does that move affect the ACC?
TDP: The ACC- we just got back from our spring meetings. Certainly, there were a lot of things discussed down there. The conference and the membership well understand what is happening. For example, in this latest contract with ESPN, 80% of it is generated by football. As good as basketball has been in the ACC, it is very evident just through this contract that football has to be very, very relevant. And the conference is well aware of that and they are going to be turning over every stone that they can and not just sitting on this contract. For example this new contract has two look-in windows- one at five years and one at 10 years. The purpose of that - in talking with ESPN people and our people in the same room – is to look at the end of five years where are we- competitively, what’s our performance, and does it merit a significant increase in the rights fee. There’s no question that on ESPN, the rights to television money is larger than any other conference. They’ve got other- the SEC has CBS and other conferences have other carriers, but there is tremendous exposure for the ACC football games as well as basketball games and other Olympic sports. As far as exposure, it’s a very good contract. Dollar wise as far as what ESPN is paying, it’s at the top, but overall because of the lack of CBS, you don’t have the same kind of dollars that other conferences have. But, having said that, ESPN has made it very clear that the purpose of writing in those look-ins is to see where we are in five years. You don’t wait until the end of the 15 years to say, ‘hey, how are we doing?’ That’s the purpose of the five-year and the ten-year look-in to challenge our conference and all of us associated with the conference know that football is extremely important and we have to perform and do everything we can to perform.
TN: Does the ACC contract put the conference’s schools at a competitive disadvantage?
TDP: You’ve got to look at what occurred during the period of time that it was negotiated. One of the interesting things that I’ve heard, with regards to the negotiations is that the conference didn’t do a good job negotiating. What’s interesting is that a lot of these conferences use the same consultants when dealing with the networks. When I came out here from the Big XII to the ACC, we had the same consultant that we had in the Big XII, and so what you have as a package has to speak for itself and provide whatever leverage that you have to negotiate at the highest rate. Some of these contracts- you’re really not privy to- they’re not subject to FOIA because they are privately owned and not for non-profit so you can’t get it there. The only way you can get information- not the provisions- is through tax returns which is always retrospective. You try to understand where you are, but you don’t have a quick and easy way to see what the provisions are. For example as reported, in the Pac 12, when they negotiated their contract- I guess it came about a year after the ACC negotiated its contract- at the time Fox and ESPN with the ACC were bidding against one another. What occurred in the Pac 12, I guess it was NBC Comcast, they came in as a bidder and Fox and ESPN joined forces to keep the other out of the market so that drove up the market value of that contract because of the market dynamics of what occurred at that particular point and time- a new group wanting to come in and get a piece of the college football landscape. And Fox and ESPN determined not to let them have a piece of the landscape so they came together and joined forces to preempt NBC Comcast. Then on top of it, the Pac 12 pulled in all of the multimedia contracts from all of the member institutions which pull that out of the control of the individual school and put it in the conference office, and now they have the multimedia rights. They control these third tier rights for the conference schools, which is part of that figure. Here, you say, ‘ok, what’s it worth to Clemson if you look at the Pac 12 model?’ We probably on our rights pull in 4.5 million annually and maybe a little more so you add that on top- that’s your sponsorships, radio, printed publications, and all of that. So, you could pull in those kinds of rights and put it on top of your television contract and instead of it being 17 million, it’s 21 million in a similar format as the Pac 12. Not being privy and not knowing what’s in the contracts, you don’t know what rights are in there. You only know what’s reported, and that’s sometimes accurate and sometimes not accurate. The conference offices don’t release those contracts and the only thing you can look at are the tax returns of the not-for-profit conference member offices. You don’t know what the provisions are or where those numbers are coming from.
Quote:TN: Does it worry you that events that are out of your control can change what happens to Clemson in regards to football playoffs and national recognition? Meaning, what if Florida St. leaves, or another ACC team leaves, thereby weakening the conference?
TDP: There are a lot of things that I or anybody can’t control. The only thing that I feel confident in saying is that I believe that the ACC understands the challenges that we have going forward that football is strong and gets stronger. We cannot afford to lose our seat at the table when it comes to the BCS and championships going forward. We simply cannot afford to allow that to happen. The conference and the conference leadership, as well as the presidents, understand the importance that has to be placed on football going forward.
Quote:TN: And this administration will do what’s best for Clemson, regardless?
TDP: The short answer is absolutely. At the end of the day, we have to do what’s best for our program. Having said that, the conference knows the challenges that we have and the conference unquestionably understands that football has got to perform and perform at a very high level.
Hardly the ringing endorsement from a few weeks ago. I'd put good money on the fact that IPTAY has been heard from.
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