(12-02-2022 09:22 AM)Luckeyone Wrote:  

(12-02-2022 07:46 AM)Bob Wickersham Wrote:  

(12-02-2022 07:21 AM)Luckeyone Wrote:  I love what we do have and believe our media teams do an excellent job!!

However, as a whole, the MAC conference has decided to grow our football image but I believe fumbled the ball. For example, like Bob said after we beat ASU, EMU didn’t ride the “Hey world, look what EMU just accomplished” because there’s limited budget. Every MAC school should be told that 1) A weekly coaches show should be held with football and basketball coaches. 2) After every football and basketball game, we should have a minimum 30 minute pre game and postgame analysis and evaluation of the game. When I listen to 89.1 as soon as the last whistle is blown, the announcers go off the air within a minute or two. What would it cost to have our play by play guy discuss the game for 30 minutes? I loved the on the field post game videos made after we beat CMU!! Those videos were awesome and limited expense posting them on YouTube. I would love to get pre and post game thoughts of our basketball team but it’s like 2 minutes worth. One huge reason why you see 100000s of Walmart fans with butts in the UofM stadium is because the fans feel they have a relationship with the players because they’re on so much media (TV and radio). While I understand we won’t get the same tv and radio exposure as UofM, we’ve got to keep increasing exposure of our athletes using free media outlets like YouTube. I want to see video highlights of games….especially of Noah and Emoni. Ride this train hard while we’ve got two great players. I’m busy at work and didn’t have time to write a more organized post. In summary I love what we have just wish we had a) post game shows and b) more use of free media outlets like YouTube.

Great points...I remember growing up, Every Sunday morning I watched "Michigan Replay" a half hour show recapping the U-M game with Bo Schembechler and Jim Brandstatter. There is no reason we couldn't have a weekly show on youtube every Sunday with Chris Creighton and say, TJ Lang. That would be beyond awesome and it would it would pay dividends, guaranteed.

Agree Bob - a coaches show on YouTube is the low hanging fruit that would grow our exposure. It would be very easy for other’s interested in EMU football/basketball to search on YouTube vs searching on podcasts.

I'm not a big fan of going over board on marketing. Yes, I had marketing courses at Wayne State as a bus ad student.

First, there is a BIG difference between marketing tooth paste and a sports team, college or pro.

Second, it is easy to spend money on marketing and lose money if the marginal cost per unit of the product (marginal marketing cost) exceeds the profit on the additional units of products sold. I don't know if Tom's of Maine tooth paste is better than Crest or whatever, and that is where marketing tries to convince the customer. Ditto is a Honda Accord better than a Toyota Camry? Marketers will try to persuade.

Getting back to sports...

The Lions were dogs last year. Attendance cratered. This year after a bad start Lions won 3 straight games. Scalpers were selling tickets for $700 I read in the upper deck for Thanksgiving for the Bills.

What does that suggest?

In SPORTS, fans don't need marketing to tell them that a product on the field, court, rink, etc, is good. IF it is good, they know it. And if it is bad (like the 1st half Wednesday), we ALL knew it. NO sugar coating or gaslighting. We see what we see and make judgement accordingly.

And, of course, the big increase in ticket sales for EMU MBB had nothing to do with marketing. It was the perception that the PRODUCT was going to be much better, much more exciting, etc. etc. because of Emoni. As they might say, "Watching Emoni is worth the price of admission."

Some people love to market, market, market... BUT don't distinguish between product that the customer knows nothing (say a furnace filter) and what the customer can obviously discern for him or herself. Certain products sell themselves. Telsla vehicles are one. They are the big dog in EV. Alabama FB. Duke MBB. They are big dogs in their markets.

BTW, a 10-minute pre-game for MBB is fine. What is the injury status of the team? What to look to for the opponent? And not a lot of fluff.