(02-09-2021 09:47 AM)murrdcu Wrote:  Having a hard time fathoming why Mizzou can’t pull in $20M media value and why WVU and Rutgers are below $10M.

It's not hard at all when you stop and think about it. We are dividing the media revenue by the % of market value each school represents. In the Big 12 9 of the schools have history with one another meaning regional interest. One does not, WVU. I would venture to say that WVU's value would go way up in the Old Big East or even the ACC. But in the Big 12 nobody sees them as anything but an outlier and a mediocre one at that. Texas and Oklahoma are the only national draws in football.

With Rutgers nobody in the Big 10 wants to see those games, most resent them being in the conference and their sports programs have not been competitive for some time and New Jersey is a pro sports market.

With Missouri you have the problem of their fans buying into the SEC more than the other way around (which still has problems). Again they aren't a national brand and they are playing no school from the old Big 8 and only 1 from the Big 12. Interest drives value production as does branding. All 3 are to some extent average to poor products that no longer have regional interest in their schedules. Missouri at least neighbors some SEC states and can grow some in market reach. Rutgers over time may be able to as well. West Virginia is just plain screwed as far as developing regional interest.