(07-15-2020 05:48 PM)quo vadis Wrote:  

(07-15-2020 11:09 AM)gulfcoastgal Wrote:  

(07-10-2020 07:50 AM)quo vadis Wrote:  

(06-28-2020 09:42 PM)UofMemphis Wrote:  

(06-28-2020 09:04 PM)Nerdlinger Wrote:  The AAC is basically the same as CUSA circa 2005

with a WAY better TV contract, which leads to better money, better exposure, and the ability to grow our football program (as seen over the past 6 years)

The AAC received peanuts for the TV deal the past six years, so that wasn't why Memphis football improved over that time. As for exposure, that's far less valuable these days, because basically everyone has exposure these days, you can find anyone's game somewhere on cable or streaming.

OTA exposure still trumps streaming. Rudd was on the radio last summer saying the donor who initially got exposed to UM and the city via football has developed into great partner bringing others on board. IIRC, the original donation was $3M mostly to academics. Highly unlikely that happens via streaming only as he wasn’t seeking out Tiger football and had no connection to Memphis. I realize this most likely isn’t a common situation, but it can happen.

I'm not sure about that. Stuff like Netflix and Disney+ are ubiquitous these days, the general public has gotten highly used to streaming, and sports fans are in the vanguard of that.

Five years ago it was a big deal if your games were relegated to ESPN3 because familiarity with streaming was relatively low, and it usually meant watching on your phone. Now thanks to the takeoff of streaming services everyone knows how to stream, and smart TVs, Roku, Fire, Apple TV etc. have made the viewing experience basically identical to cable.

Just stop.

Facebook games and ESPN3/Plus broadcasts do not represent the same “exposure” as OTA three letter networks or major cable networks like ESPN. It’s like saying the US Navy and Iranian Navy are the same because they both use ships that sail on the sea. Any moron knows they aren’t the same. One need only look up then cost to buy a Facebook ad on a CUSA streaming game vs a 30 second slot on a nationally televised ABC-OTA broadcast--or look at the difference in the actual average audience size (not "views", but actual average audience size at any given time). You'll quickly find these platforms are not “the same”.