dan10
Heisman
Posts: 6,130
Joined: Feb 2015
Reputation: 47
I Root For: Drexel
Location: Indianapolis
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RE: How can Drexel Basketball improve ticket sales?
(02-09-2019 01:26 PM)J.B. Wrote: https://drexeldragons.com/news/2019/2/8/...hilly.aspx
Drexel has a Peanut Butter for tickets promotion for the entire month of February. Bring 2 unopened jars of PB to the ticket office and get a free ticket to a men's or women's BB game. Limit 2 free tickets per transaction.
Great way to get into the DAC for cheap.
Different but good idea. How is that promotion getting out to the masses? If they are expecting casual fans check into drexeldragons.com just for the hell of it, they are highly mistaken. Part of marketing is just that, not only coming up with creative marketing ideas, but also getting those ideas out to the public and marketing the idea. Are these run on ads all across campus for anyone who walks through or drives through or are they only on boards and tvs that students can see, who get tickets free anyhow? I like that we are buying tv space for this team to try and get local casual fans to tune in and watch this exciting brand of basketball. That is how you lure people to show up as well. Same goes for marketing promotions. They need to get out to the public, via newspaper, radio, billboards, electronic boards etc so you can actually attract people to the games.
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02-09-2019 02:11 PM |
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