(06-10-2018 04:45 PM)joeben69 Wrote:  

(06-10-2018 02:19 PM)GiveEmTheAxe Wrote:  

(06-10-2018 12:52 PM)Bogg Wrote:  

(06-09-2018 01:52 PM)jdgaucho Wrote:  

(11-26-2017 04:12 PM)Jet915 Wrote:  As a UCSD alum, this is great news. UCSD is one of the top academic schools in the nation but has very little school spirit or identity. Going to D1 will help with this aspect.

I can see it now. 2026, UCSD signs a 2-for-1 with Creighton.

A 2-for-1 with Creighton would be a good get for any of the Big West schools.

Joining the California State School Conference likely will be good for UCSD's alumni engagement and marketing, though. They were very smart to specify that the AD had permission to talk only with the Big West, that's the only conference that truly made sense.

I know that you're referring to the Big West that way to differentiate them from the WAC or any other D1 conference that has more than one non-California member. But it's a little funny because UCSD is leaving the CCAA, a conference made up of UCSD plus 12 members of the California State University system. So if anyone is the California State School Conference, it's their current D2 home.

ucsd's rebranding from ucsd to uc san diego in October 2016 was related to it's move to d1 from d2 and to market more nationally...also they outgrew the ccaa and became more inline with universities in the bwc...ucsd wanted to be with more like institutions i.e. other uc schools...in the ccaa ucsd was the only uc school among csu schools and even had another san diego school csu san marcos in the same conference...

“UC San Diego” not “UCSD”
Using UC San Diego in place of the UCSD acronym better identifies our campus both locally and nationally. There’s confusion among San Diego higher education institutions because of similar acronyms—UCSD, USD, and SDSU—which we eliminate by using UC San Diego. Additionally, this naming convention is consistent with other campuses in the University of California system, such as UC Irvine, UC Riverside, UC Santa Barbara, UC Davis, and so on.
https://ucpa.ucsd.edu/brand/story/use-of...sity-name/

"A school is known to the world by its name, and the university knows how important that is."
http://triton.news/2017/11/4225/

Brand New
UC San Diego breaks boundaries in new branding campaign
https://ucsdnews.ucsd.edu/feature/brand_new

Move to Division I
https://en.wikipedia.org/wiki/UC_San_Die...Division_I

I didn't think this change in emphasis was necessary. Growing up all my peers already thought of UC San Diego as the next-best UC after Berkeley and LA, and more than deserving of a place among UCI, UCR, UCSB, and UC Davis. But if the UCSD people think the longer name will be useful to them, then by all means I'll try my best to use it.