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Report: UCSD Finally Gets Big West Invite
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Post: #106
RE: Report: UCSD Finally Gets Big West Invite
(02-21-2018 03:35 PM)Cyniclone Wrote:  
(02-21-2018 02:54 PM)jrj84105 Wrote:  
(02-21-2018 12:43 PM)Cyniclone Wrote:  
(02-21-2018 11:50 AM)Wedge Wrote:  
(02-20-2018 09:22 PM)jrj84105 Wrote:  [Image: IMG_0228_zpsk5aguud7.png]

This looks like one of those graphics that gets circulated on the internet and looks superficially appealing (people are more enthusiastic about CFB in Birmingham than NYC, duh) but doesn't hold up under close inspection.

According to this graphic, almost no one in Lincoln, Nebraska (or Omaha) is a college football fan, and people in the south and in Texas outside the large metro areas don't care about college football either.

Believe it if you really want to. I'll pass.

Would definitely like to see a source on this before lending it even an iota of credibility.

That being said, the light-gray areas don't show up on the legend, so in all likelihood it means that there's not enough data to include on the map. It doesn't help that rose pink and dark gray are on the legend with the implication that light gray would be in the middle. Actually, that whole legend is a mess. From medium red to dark red to light red to rose to dark gray? First rule of infographics: Never make the reader do more work than is necessary.

The legend is an atrocity. 1) Intuitively the burgundy should have more viewers than the pink. 2) it doesn’t label the light gray as >75 DMA areas.

It’s from Nielson’s “Year in Sports Media” 2015 Annual Report. I have the whole report saved somewhere, but you have register to get it.

Footballscoop broke down the interesting parts though:
http://footballscoop.com/news/charts-wha...-ever/amp/

Yeah, ideally you stick with one color and have it taper from dark shades (most/highest) to light (least/lowest). Gray should have ONLY been for the areas outside the top 75 DMA, because the reader's eye will see dark gray meaning areas with 17.5 to 28.2 percent college football fans and assume that since light gray is an adjacent color, it represents an adjacent number range when in fact it's something completely different.

Also, if such a large portion of the country isn't included, maybe a national map isn't the best way of visualizing the data.

The source is legit; fair play there. I do wonder exactly what their metric for "college football fans" is, since the site linked doesn't go into further detail than what the map provides. Is it anyone who watched a college football game last year? Watched every week? Self-identify as such in a survey?

Although, the top 75 DMAs make up over 80% of the TV households in the United States.

The map shows nice regional trends (would show them better with a better color scheme).

To show the bottom 20% DMAs might actually skew the map visual to make one think that college football is more popular in certain regions than it really is. For instance, if the counties around Rochester and Syracuse, NY, Springfield-Holyoke, and Portland, ME are higher than NYC, Boston, and Philly, it might make the Northeast look higher.
02-22-2018 01:38 PM
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RE: Report: UCSD Finally Gets Big West Invite - YNot - 02-22-2018 01:38 PM



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