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An Analysis of TV OTT Platforms
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DavidSt Offline
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RE: An Analysis of TV OTT Platforms
(12-08-2019 09:16 AM)mlb Wrote:  
(12-08-2019 08:49 AM)DavidSt Wrote:  Viacom Buys Pluto.tv


This is going to be something interesting that could change online streaming. Viacom that owns Nick, Comedy Central, MTV, Paramount, CBS, Desilu Production, Star Trek and all that will still have ad supported content, maybe some of it under pay content could force Netflix and them to offer ad supported free movies and tv shows. We may see more online college sports like C-USA, MWC, FCS and other levels under ad support. Big Sky Conference Network gets a share of the ad revenues like the other channels. This might work than ESPN+ and them. They could be losing Warner Brothers content that AT&T bought them out.
That was in January.

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Pluto TV An Access To CBS All Access

Quote:“Now that we can bring them together, we can bring people in through the free service and some will only stay in free. Others we will have the opportunity to upsell them to the pay product. We can return them to the free eco-system if they decide to pause and re-market to them when their situation changes. We think that is a powerful idea,” said Viacom’s CEO Bob Bakish at the Goldman Sachs’ Communacopia Investor Conference earlier this year.

It sounds like Pluto TV is going to be utilized by driving paid subscribers to CBS All Access. It makes sense that Viacom CBS would put a taste of early seasons of popular shows for viewers to watch for free on Pluto TV, then require a CBS All Access subscription if you want to watch more.

Viacom has already been using Pluto TV to try and get viewers to see new Viacom movies. Recently a 24/7 Dora the Explorer channel launched in time to promote the new Dora the Explorer movie. Viacom is also using Pluto TV to promote the new James Bond movie launching next year with a 24/7 007 channel. The question now is now that the merger is complete how long will it be until this vision of CBS content on Pluto TV becomes a reality.

The good news is if you enjoy Pluto TV it’s not going anywhere. The only question now is what CBS content will be coming to the free streaming services. We will have to wait and see.

It would be a portal to access the All Access portion keeping Pluto TV as free with ads, and adding channels to promote their new shows and movies. Might see all the Star Trek and I Love Lucy tv shows as a stand alone channels. Might see some older seasons of Star Trek:Discovery and the others. This is more than what Disney Plus would give. This could be a game changer to attract costumers to watch free shows and movies and On Demand stuff would be the CBS All Access with the newer stuff. It could be interesting that CBS Sports could be put on Pluto TV for ad supporting content since they now own Pluto. This could be great news for the MWC to get a better tv package from CBS/Pluto TV. College sports fans who can't afford ESPN Plus might like the Pluto TV with the Big Sky Network which they could do the same with other conferences and the top D2 games. This would bring back D2 football game of the week on the CBS brand under Pluto.
12-08-2019 08:30 PM
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Messages In This Thread
An Analysis of TV OTT Platforms - MWC Tex - 06-17-2017, 11:51 AM
An Analysis of TV OTT Platforms - Jjoey52 - 06-17-2017, 04:43 PM
An Analysis of TV OTT Platforms - Jjoey52 - 06-17-2017, 05:46 PM
An Analysis of TV OTT Platforms - Jjoey52 - 07-07-2017, 12:50 PM
An Analysis of TV OTT Platforms - Jjoey52 - 08-17-2017, 06:15 PM
An Analysis of TV OTT Platforms - Jjoey52 - 08-31-2017, 11:39 PM
An Analysis of TV OTT Platforms - mlb - 10-30-2019, 10:48 AM
RE: An Analysis of TV OTT Platforms - mlb - 12-08-2019, 09:16 AM
RE: An Analysis of TV OTT Platforms - DavidSt - 12-08-2019 08:30 PM
An Analysis of TV OTT Platforms - mlb - 12-08-2019, 08:40 PM
RE: An Analysis of TV OTT Platforms - mlb - 10-30-2023, 09:11 AM



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