The Big 12 Business Advisory Board members include:

Spencer Armour: Partner - Geneses Investments
John Barrett: Chairman, President and CEO - Western & Southern Financial Group
Steve Bergstrom: Chairman - Williams Company
Elizabeth Brady: EVP, Chief Marketing, Customer & Communications Officer – Allstate
Karen Brodkin: EVP, Content Strategy & Development – ENDEAVOR, Co-Head – WME Sports
Garth Brooks: Singer / Songwriter / Musician
Stuart Bryan: Global Partnerships & Corporate Communications Lead - NBA
Fraser Bullock: Partner - Sorenson Capital
Lawrence Chu: Vice Chairman - Jefferies LLC.
Adam Dettman: Head of Partnerships - North America, Molson Coors Beverage Company
Jim Donald: Co-Chairman - Albertsons
Mark Dowley: COO - RedBird Capital Partners
Paul Foster: President - Franklin Mountain Investments
Elliott Hill: Retired – Nike, Founder – Open Road Capital
Jason Kidd: Head Coach – Dallas Mavericks
Charlene Lake: SVP, Corp. Responsibility & Chief Sustainability Officer - AT&T
Ross Levinsohn: Chairman and CEO - The Arena Group and Sports Illustrated
Monte Lipman: Founder and CEO – Republic Records
Joseph McFarland: EVP of Stores – Lowes
Jenny McGhee: Senior Director of Competition – Big 12, former NCAA student-athlete
Jarrod Moses: Founder, CEO & President - United Entertainment Group
Nicholas Perkins: CEO – Fuddruckers
Petra Pope: Entertainment & Creative Director – NBA and NFL organizations
George Pyne: Founder & CEO - Bruin Capital
Mike Repole: Serial Entrepreneur - Driven Capital Management
Wayne Richards: President & CEO - GR Energy Services
Ryan Schinman: Co-Founder - Mayflower Entertainment
Elizabeth Schartz: Partner- Holland & Knight LLP
Dayna Scherf: Vice President of Competition – Big 12, former NCAA student-athlete
Mark Shapiro: President - Endeavor
Keith Sheldon: President of Entertainment for Hard Rock International – Seminole Gaming and Seminole Hard Rock Support Services
Stacy Sonnenberg: Managing Director & Co-Head of PSI’s Global Sports Finance Franchise – Goldman Sachs
Steve Stoute: Founder and CEO – Translation / UnitedMasters Inc.
Gary Vaynerchuk: CEO - VaynerMedia, Chairman - VaynerX
Ben Weiss: Founder & Former CEO - BAI, Founder and Chairman - Crook & Marker
Dustin R. Womble: Chairman - Masked Rider Capital
Nick Woodhouse: President & CMO - Authentic Brands Group