(07-26-2021 02:48 PM)Crump1 Wrote:  

(07-26-2021 02:08 PM)GoAppsGo92 Wrote:  

(07-26-2021 02:01 PM)CardinalBlackTrojan Wrote:  

This was my point in the “tin foil hat” thread. The SBC went after programs and the CUSA went after marketz. We see the results and so does everyone else. Very complementary article for our league and the success we have enjoyed since the last realignment.

The "experts" making the decisions last time did not have a clue. You need a product that can compete with other entertainment for viewership and dollars. That's your "market" value, not population in program's location.

Attracting interest and dollars is a lot harder in a large metro where people have lots of options and places to invest their dollars for marketing or just an entertaining weekend.

A program with a lot of support and a college town atmosphere has a better chance of delivering a return on investment than a program that has little support but is located in a large metro.

I wonder what experts they used. Anyone with basic knowledge of TV understood that viewership data was much more of sophisticated and guesstimating based on market size was horse and buggy tech and state population only mattered to the P5 because of in-state vs out-of-state carriage fees for linear conference networks which G5’s aren’t getting.

Comes down to people watching. San Antonio is a big market but I suspect as many or more people in Louisiana watch the Cajuns and as many or more in Arkansas watch the Red Wolves as watch UTSA in Texas. Eyeballs matter and with online viewing they know more accurately how many view and know more about the viewer.