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Under Armour moves to terminate $280m UCLA apparel deal
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RE: Under Armour moves to terminate $280m UCLA apparel deal
(06-29-2020 09:22 AM)TerryD Wrote:  
(06-29-2020 09:20 AM)DoubleRSU Wrote:  
(06-29-2020 09:10 AM)quo vadis Wrote:  
(06-27-2020 10:27 PM)domer1978 Wrote:  Cancel ND's contract please. Our stock options seem real stupid now. Jack you screwed up again.

I read an article yesterday by a UCLA alum, I think an athlete, who said that he thinks the UA deal, while financially very lucrative, has hurt UCLA recruiting because the kids do not like UA shoes and apparel, it doesn't have the "swag appeal" of some of the other providers, so he thinks getting out of the UA deal could help in that regard.

Imagine being so dumb that you choose or disregard a school based on “swag appeal” you might get for 4 years.

It happens, a lot.

Definitely. Doesn't hurt so much with football (there's so many UA camps and UA is fundamentally a football oriented brand) but it hurts SC with basketball. There are a lot of guys out there that won't give us the time of day because we're UA. And in Olympic sports the quality of material is a big deal and UA hurts us in sports like track and XC because UA doesn't make great shoes, which is critical in those sports.
07-01-2020 08:59 AM
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RE: Under Armour moves to terminate $280m UCLA apparel deal - Gamecock - 07-01-2020 08:59 AM



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