Yes, I agree, there are a bundle of negatives and is the reason I started the thread. We need to eliminate or alter most of them and that branding idea is just one change albeit a very important one. Alcohol is also something that might be a tactic to get people in the stadium for sure, if done in the correct manner. Cheaper/free tailgating is something as well. We need an additional space for that. As I've mentioned before, we need to address parking and the "setback" land we alrerady own and lies vacant. And i'm also glad you brought up the "upity" attitude. That goes along with most private schools, but can be eliminated imo by opening up the campus to ALL students at all Tulsa colleges including TCC and ORU, Rogers St, etc that don't have FB on gamedays - with welcome arms. TU sports needs to be Tulsa's team, not just TU's team. All this goes together. In the end its about the experience and event - the happening so to speak and that needs improvement just like the little things such as a sensical brand.