(02-25-2013 04:49 PM)Melky Cabrera Wrote:  I'm guessing that if the C7 doesn't get the name, no one will. The name is one of those assets to be divided up per the pre-nup. If the Aresco group insists on some outrageous price, the C7 will and should turn them down. However, they won't let Aresco have the name either without the same price tag. So, my guess is that no one will get it if there's a tug of war. This is a problem calling for a Solomonesque solution because this baby can't be cut in half either.

The name really has little or no value to the Football schools. They are not "The Big East" and everyone knows it. Continuing with the name will simply remind everyone that this is a watered down product from what the league once was. The smarter move would be to come up with a new name to create some new excitement about what the league can be as it moves forward. A new name would signal that; the old one will not.

No. Thats not a smart move at all. If it was both sides would be moving on with a new name. New conferneces are viewed poorly. Conferences are about name recognition. Most people cant name every school in the ACC or Pac-12. While it would be best to not have massive turnover in membership--it doesnt mean you change the name every time it happens. Its just a league. The records and past still exists. It just moves on with significant membership changes.

Go with a new name, and the league gets zero respect, zero interest, and goes to the back of the line with respect to recognition, appeal, and tradition. A new name is a marketing nightmare. The Sunbelt would be more well known and recognized than the FCS sounding "Conference America" or that awful Metro name people are so obsessed with. There are no schools in the BE or moving to the Big East that have any desire to be associated with a new "start up". Nearly 20 years after its inception, CUSA is till trying to shake the new kid on the block start up image. When it comes to a new name, just say no.