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https://sports.usatoday.com/ncaa/finances
When you go to the above web site and look at the above stats, the Total Allocated column is the direct transfer from the U to the athletics program for the year. A direct transfer is a gift – like money from your Daddy. A service is not provided for the gift.
UConn poured in 55M for the year
Cal poured in 30 M for the year
UVa and Rutgers poured in 24 M for the year
FSU 22 M
Arizona State 19 M
VT 14 M
UNC 10 M
NC State 7 M
Clemson 6 M
Duke basketball not listed in that table actually gave Duke 12 M in that year.
You have to subtract them out to get an actual close NET.
Also not shown clearly is the transaction related to the private endowment that pays for a scholarship. Did that money show as a revenue or was it entirely suppressed. Is an endowment interest income an actual revenue for the purpose of comparing one program to another, some say yes, some say no. If you show tuition room and board as a revenue from your endowment or booster club you are going to show 27-30 million in and out on your book if you are say UNC or UVa.
Once you standardized the numbers and take into account who did not show the in and out for tuition you get the following:
152 M Clemson Net – Clemson makes a lot off football and IPTAY is the booster club of an AD’s dream. It’s also the only thing in town in the Upstate.
140 M Louisville Net (20M annual YUM Center Sweeheart Deal) The deal with the YUM Center would have landed people in jail in Va or NC.
138 M FSU Net – Stuck in here is non-annual money – one off gifts – but difficult to gauge how much.
137 M UVa Net (Tuition as Income) UVa is the tuition profit center king.
135 M Duke Net (Duke makes over $55 M a year just on basketball) It cost a minimum of $8K to get in line to buy basketball tickets at Duke because Cameron has been kept at 60% of real demand.
113 M UNC Net (140 Tuition as Income) It is internal UNC policy to hide revenue to the athletic program because showing it is gauche.
99 M VT Net
95 M NC State Net
95 M MD Net (Got a lot out moving didn’t they?)
94 M GT Net
85 M Rutgers Net
44 M UConn Net
You might ask yourself how UVa justifies what they do. UVa is free for any poor kid and nearly free for any lower middle income kid so only the rich kid or the endowments are actually paying this bill. As to Louisville, the University owns almost all the revenue made in the YUM center no matter the event yet is on the hook for next to nothing regarding maintenance, upkeep, etc. It would be like NC State getting all the profit from the basketball arena and Gale Force getting all the expenses. At UNC every athletic scholarship is fully endowed. At FSU they use a form of accounting called modified accrual where they show income as soon as it is pledged and then they roll it over every year until they spend it. It's a good way to go bankrupt. It makes their real Net difficult to figure because they include large one-off gifts in that income number.
I don’t know the mind set behind SMU, Cal, and Stanford’s internal tuition pricing and athletics. I just know they sit on a ton of money and can do damn well as they please.