JRsec
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RE: Finebaum predicts some will form "exit strategy" so they can join the SEC
(02-08-2022 06:13 AM)XLance Wrote: (02-07-2022 09:46 AM)ken d Wrote: (01-26-2022 06:02 PM)Fighting Muskie Wrote: If the Super SEC ends up going to 24 teams and the Big 10 follows, I doubt anyone is going to have room for ND in the OOC as they’ll likely be playing 10 conference games. I think ND lands in the Super Big 10 simply due to lack of potential opponents. ND isn’t going to settle for independence if it means playing the Big 12, ACC, and PAC 12 leftovers. It’s a tough pill to swallow but the Big 10 is going to have the schools they want to play.
Looking around, I think these schools are likely all in hard spot:
ACC: BC, Cuse, WF
Big 12: Cincinnati, WVU, UCF, Kansas St, Oklahoma St, TCU, Baylor, Texas Tech, Houston, BYU
PAC 12: Washington St, Oregon St, Utah
Bubble:
ACC: Pitt, Duke, GT, L’ville, NC St, Miami
Big 12: Kansas, Iowa St
PAC 12: Colorado, Arizona, Arizona St
Likely in a Super Conference:
ACC: Florida St, Clemson, VT, UVA, UNC
Big 12: None
Pac 12: USC, UCLA, Cal, Stanford, Oregon, Washington
Alternatively, I think the SEC could end up as entity unto its own (with the addition of some ACC schools) while the Big Ten, PAC 12, ACC, Big 12, & ND stage their own playoff.
No doubt the pursuit of money is a very powerful force in society, and that is true of academia and intercollegiate sports as well. But I believe many fans continue to underestimate the power of another force -- inertia -- which dominates academics' behavior.
I do see the top football schools - that is to say the P5 - becoming a separate entity, whether that is inside the NCAA or outside of it. I don't see any of them being left behind in a pay for play world, and I don't see a P2 acting separately. At the same time, I doubt we'll see three 24 team conferences. I don't even think we will wind up with symmetry in conference/division size. But I do think that both the SEC and B1G will grow with culturally compatible brands, and that will result in a reduction from P5 to P4. I think the ACC is the conference that will have to die for this to happen.
I could see the B1G taking in ACC schools (including Notre Dame) as a new 7 team division, bringing them to 21 teams in total. The teams I would guess would be considered academically compatible to the B1G and valuable enough from a brand standpoint to justify that growth are: Notre Dame, Miami, North Carolina, Virginia, Pitt, Georgia Tech and Duke. I think those schools would also be willing and interested in staying together.
For its part, I think the SEC would accept Clemson, Florida State, NC State, Virginia Tech and Kansas, creating these 7 team divisions:
Clemson, Georgia, Florida, South Carolina, Virginia Tech, NC State and Kentucky
Alabama, Auburn, Florida State, Mississippi State, Ole Miss, Tennessee and Vandy
Oklahoma, LSU, Texas A&M, Texas, Arkansas, Missouri and Kansas
The PAC remains unchanged thanks to geography and academic snobbery. That leaves The Big 12 to absorb the remaining four ACC schools as part of an 8 team eastern division:
West Virginia, Louisville, Syracuse, Boston College, Cincinnati, Wake Forest, UCF and USF.
The western division consists of:
Oklahoma State, Kansas State, TCU, Iowa State, Texas Tech, Baylor, Houston and BYU.
These four conferences have their own postseason play, with the three conferences of 16 or more teams having a three game, four team CCT in the first two weeks of December. On New Year's Day, the B1G champ plays the PAC champ in the Rose Bowl and the SEC champ plays the Big 12 champ in the Sugar Bowl. The winners of those two bowls play each other for the championship of whatever they call this new, separate division.
The other four NY6 bowls match 8 non champions on or around New Year's Day. All six rotate as hosts of the National Championship game.
The 70 teams in this division will be required to play 10 games against division opponents, and no more than 2 games against other NCAA FBS schools (but no FCS schools).
Most important, each of these four conferences (and all other conferences) make their own rules about player compensation, mobility and eligibility, and are responsible for policing compliance with their own rules.
Ken, ESPN would have to have a really good reason to allow those 7 to move to the B1G.
Perhaps for allowing those teams out of their contracts ESPN would gain access to B1G product? This has to be a concern at ESPN. CBS promoting B1G product on Saturdays just might take back some of the SEC's "new" audience, and it's possible that the mouse may lose access to B1G product in the process.
If I were the B1G and wanted to pursue that expansion strategy, I would tweak your seven to close off the Va/NC markets. My seven would be Kansas, UVa, Va. Tech, Carolina, NC State, Georgia Tech and Duke. At this point I would offer Notre Dame an ACC style partial with some restrictions to limit the number of SEC football games per year. Probably increasing the per year commitment for the B1G from 5 to 6 or 7.
I would align Maryland with their old ACC conference mates for a 7 team division.
Kansas rounds out the B1G west. Rutgers (bless their hearts) gets Penn State, Ohio State, Michigan, Michigan State, Indiana and Purdue where they will stay until the eventually cry "uncle", drop B1G membership and at that time are replaced by Pitt.
If the B1G is going to make that move, there is no way they would want to split any portion of RTP.
What academics don't understand about business strategy is laughable. Nobody wants to buy the cow when it can simply milk it. There are 6 schools which account for 72.4% of the Big 10's value. You want the games between those schools, not the whole product. ESPN doesn't care about the research triangle. It cares about holding ad leverage in Virginia and North Carolina and holding it as efficiently as possible. And it cares about tying it into the largest potential viewing base.
The ACC has the most potential households already. What you don't have is their attention. ESPN has the most attention focused upon the SEC. For them, North Carolina, either of the Virgina schools, Clemson, Florida State and Miami have the greatest upside in the SEC.
ESPN has built a monopoly of state brands from Virginia, across Kentucky, through Missouri, and into Kansas, and everything South. Why? That is the area with the most eyeballs week in and week out on college sports product. Yeah, Michigan and Ohio State had a game where they pulled 15 million, a game, and the only one in recent memory.
The schools they need to keep the advertising hammer over the Southeast and Southwest (the 2 most viewer saturated regions for college sports and among the fastest growing) are: Kansas, Oklahoma, Texas, Virginia, Virginia Tech, North Carolina, N.C. State or Duke, Florida State and Miami. Having both Virginia schools is necessary because just one doesn't deliver the highest ad rates in a state of nearly 10 million. UNC and NC State deliver North Carolina, but then UNC and Duke deliver not only the state but some Northeast interest as well. Florida is large enough that having UF, FSU, and Miami simply triple dip 27 million, the way A&M and Texas double dip 29 million.
ESPN cares about branding and reach. They paid what they did to the SEC to glean Texas and Oklahoma which were 56.3% of the total value of the B12 in just 2 schools, and to maximize their values by pitting them against many more brands.
So, if ESPN wants to keep a monopoly on the SEC/ACC/B12 footprint and do so while maximizing brand reach and exponentially maximizing national interest they put their best brand schools (not necessarily the best teams in one sport) together and pay them the premium, and they group the rest together for less.
I'd say Virginia, Virginia Tech, North Carolina, Duke, Clemson, Florida State, Miami, and Kansas would be their ideal collection. If they have reservations over Duke post coach K swap N.C. State. In either of the scenarios, they come out ahead in all aspects that enhance their leverage over ad rates, their % of actual viewers, and national reach. Especially if ND remains an Indy, but more fully under ESPN obligation and plays games all over. For this reason, if the ACC goes away, I expect ESPN to keep and expand rights to ND and to simply use in house scheduling of UT, OU, SEC brands and former ACC brands along with ND's traditional rivals as a national strategy.
The rest are priced together and cover the same markets gleaning the remaining niche markets of the regional interest.
If ESPN bids on B1G content it will be to have access to the aforementioned 6 schools (Ohio State, Michigan, Penn State, Wisconsin, Nebraska, and Iowa, with Michigan State just outside at 6.6% of the total value).
The same approach works with the PAC 12 where 5 schools hold 57.1% of the total value (Washington, Oregon, USC, UCLA, and Arizona State).
ESPN doesn't give a hoot about conferences as a whole. They care about how much they hold of the schools which comprise the highest combined value for the slots available.
FOX (if they remain engaged in college sports) might care about merging PAC brands with B1G brands whether by scheduling or other means. But ESPN isn't giving up its Southeastern and Southwestern monopoly. I look for them to pick up full rights to the B12 so they can finish sculpting the most cost-efficient division of assets.
ESPN will continue to maximize content value by which schools get the big money in the SEC (which to ESPN is just the top brand mix) and to round out inventory for odd times and streaming with their economy lineup.
If they can they will keep partial rights to time zone property out West and to some key games in the Northern Midwest. Notre Dame alone would deliver enough of the latter if they could remain independent. It is a mistake to see ND's value to ESPN as being a whole member of either the ACC or SEC. ESPN maximizes ND's value by having them as insurance to a West Coast or Northern Midwest/New England draw.
(This post was last modified: 02-08-2022 08:43 AM by JRsec.)
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