(03-01-2015 12:13 PM)Attackcoog Wrote: The second issue with the "owning" the city argument is it acts as if every tv in the city shuts off once the Ohio St game is over. The reality is the channel just changes to catch the Cinci game---or maybe a MAC game that's of interest to a fan of that area.
Or maybe they change channels to watch LSU vs Ole Miss, or USC vs Arizona State, instead of the Cincy game. That's what TV ratings are for, eh, to sort that kind of thing out?
Beyond that, though, I do agree the word "own" can be problematic. That's why i really prefer "deliver". E.g., imagine a sports network is thinking about the value of Houston football in East Texas. If Houston delivers a 30 rating in that area when they play, they are valuable to that network, because 30 is a high rating. They are valuable even if TAMU gets a 40 rating. It just means TAMU is even more valuable.
The problem a Houston has isn't that TAMU and Texas are more valuable in the Houston area than Houston is. It is that Houston just doesn't deliver much of the Houston market, irrespective of who else does. Hence they are not valuable.
Of course at a deeper level there is the issue of "is my school not valuable because we haven't mobilized our fan base, or because we don't have a large enough fan base"? If Houston draws bad TV ratings in East Texas because even though they have a huge alumni base that could constitute a big viewership, and that base likes Houston football more than anyone else, but just doesn't care enough about it to watch, then they need to mobilize and energize that base. On the other hand, if the reason is that Houston's big alumni base actually prefer TAMU or Texas football, then they need to convert TAMU and Texas fans to being Houston fans.
The latter is the problem that USF has: We have a huge USF alumni base in the Central-West Central Florida area, but because we have a short and not distinctive football history, and because UF, FSU, and Miami historically dominated the local sports media, many of those USF alums grew up liking the Gators, Noles, or Canes. They formed a bond with those programs as kids, before they went to college, and that allegiance has endured. They support USF in every other way, but on Saturdays they are Gators and Noles fans, not Bulls fans. A big problem for us.
I am part of that problem re basketball: I grew up in the DC area and became a Georgetown fan as a child in the 1970s. Eleven years at USF didn't change that, in hoops I am still a Hoyas fan first, USF fan second.