RE: NEW G5 Blog area from ODU Fan Forum
Let me preface by first saying I apologize for the novel below. But it's necessary...
Allow me to touch on #1 in the article for just a moment. First let me say that the proposed merger between C-USA and MWC was a bad idea from the get go. Putting aside the money that would have been left on the table, why create such a huge mega conference where each of your sports are going to get one automatic bid across the multitude of NCAA sports. I like the vision to think outside the box, but the application in that instance would have proven a failure for any non-power conference that tried that. I mention that, because the benefits behind the concept were pretty obvious aside from just survival and trying attain AQ status (which was another failed presumption to not see how close the end of AQ status and the BCS were).
All that said, the benefits behind uniting for TV purposes are clear and obvious and likely one of the drivers (again aside from survival) to the idea. And there is a very clear way to still achieve these objectives though I suspect would be difficult now since the AAC (unwisely I might add) signed such a long term TV deal. Again lack of vision to see that there is going to be more content need than there has ever been in the next couple of years. New networks, increased sports channels, etc all illustrate that these networks are going to need more content which drives supply and demand. More demand for content with less supply (i.e. # of conferences - WAC) gives us G5 all an opportunity to increase media revenues. Now, is that going to translate into more money for C-USA in the next negotiation? Maybe, but it's not a slam dunk and there are reasons why I won't get into here.
But here's the thing. Pooling our supply resources to the networks could have (and maybe they will but I doubt it) offered all of us far more TV revenues than we would get individually as conferences, even the American. The concept is pretty simple to current arrangements (i.e. Tier 1 and 2) with one caveat -- selling Tier 3 rights instead of retaining them as a school. I like your reference to the MWC, C-USA, and AAC being the big three of the G5, but I would also include the MAC, because let's face it. Even though they have terrible teams the top-heavy element of their conference is good for TV if those are the teams being shown. What hurts the MAC in their TV negotiations is the possibility ESPN gets locked into EMU vs. WMU in a season they are both going to combine for 20 losses. That said here's what it would look like:
The AAC, C-USA, MAC, and MWC (sorry Sun Belt) would sign a mutual agreement to pool all Tier 1, 2, and 3 rights and supply best possible matchups to TV networks with the rolling eight or nine-day notice (as necessary). Number of games televised would be guaranteed as part of the agreement.
Needing content you would likely see, ESPN, Fox, and NBC all bid for Tier 1 and 2 rights. High bid or preferred selection gets Tier 1. Runner up gets Tier 2. For example, let's assume ESPN wins Tier 1 and Fox Tier 2. ESPN could pre-select games they wanted to show before the season as they currently do or take advantage of the eight day window where they see fit. Let's assume we require that three ESPN, ESPN 2 or ABC games are required on any date from Thursday to Saturday with a fourth available to be shown on ESPNU. Fox would be require to show at least two on FS1. The ESPN execs could then pick the best matchup from any of the conferences they wanted. Why do this? Because giving the networks the options to pick up the best games among all four conferences would force them to pay a premium which would be split among the conferences and I can almost guarantee you it would be more than it is now for all of us.
There are so many ways it could be structured. ESPN gets first selection. Fox then gets the second as the Tier 2 holder and then ESPN gets the next until they exhaust their need for content. The four league's would also waive Tier 3 rights and hold a second bidding process to allow other networks to pick up x number of games from those not selected by ESPN and Fox. So, presumably this would be CBS and NBC in this example and again they would be allowed to pick any games from those left not picked up in the Tier 1 and Tier 2. Rather than pinning them down to a single conference they would benefit from having a better selection of teams to choose from.
Legally, this might be difficult at current with all the league's at varying places in their contracts, but I know it would work if it could be pulled off. BTW, the numbers I used above are hypothetical. Haven't taken the time to figure out how many games in each network we would want collectively to ensure each conference got enough exposure. Just threw them out there, but given the need for content I don't think that would be an issue to get enough games to satisfy all four conferences.
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