(07-22-2013 09:54 PM)Tigers2B1 Wrote: Intersting as it relates to basketball schools ->
[i]The other leverage is the NCAA men's basketball tournament. The public loves Cinderella, but the tournament, which under its current contract generates an average of $770 million a year in television rights fees, probably would draw almost as much if the money schools formed their own division and only played one another in their championship. We love when Florida Gulf Coast wins, but we tune in to see Kansas, Ohio State and Kentucky. The have-nots don't want to lose their access to that cash cow, which is why allowing the money leagues to form a separate football subdivision makes more sense.
I would not agree with that at all. The driving force behind the popularity of the NCAA tournament are brackets and cinderellas. They are what make the tournament and are by far the best free publicity any sporting event has ever had, and probably ranks in the top ten globally in terms of best free marketing one can get. but you don't have to take my word for it, look at the ratings.
Round_____Games__Viewers________ Average_________ By weekend
First Four__4______4,400,000_______1,100,000_______ 4,400,000
1st round _32_____65,360,000_______2,042,500
2nd round_16_____81,200,000_______5,075,000_______ 146,560,000
sweet 16__8______47,100,000_______5,887,500
Elite Eight_4______43,900,000_______10,975,000_______91,000,000
Final Four__2______31,600,000_______15,800,000
Nat'l Champ_1_____23,400,000_______23,400,000_______55,000,000
Even though the average viewership goes up, there are more total viewers the first weekend than there are for the rest of the tournament. Further these are valuable viewers because they are daytime viewers, daytime male viewers, that you don't get with any other event save for maybe the Master's, and even then that is on a much, much smaller scale. Very valuable for advertisers and CBS and Turner can charge a premium for them. I'd be willing to bet that a NCAA tournament without the smaller schools, and replaced with 10 bubble schools, and 20 schools with losing records (actually if they are only playing other P5 schools, 50% of the schools would have losing records) would generate about half the current tourney, if that. And since the P5 schools already get 50% of the NCAA tournament revenue, when you look at total distributions, that is a lose/lose proposition.