http://espnmediazone.com/us/press-releas...r-on-espn/

For the 11th consecutive year, Louisville was the highest-rated metered market for ESPN’s regular-season telecasts, averaging a 4.5 rating. Greensboro finished in second place for the second straight year with a 3.1 rating. In addition:

• All 10 of last season’s top 10 metered markets finished the 2012-13 season among the top 10 again.
• Louisville, Greensboro, Raleigh-Durham and Charlotte remain the only markets to be among the top 10 every year since 2002-03.
• Eleven markets have been in the top five at least once from 2002-03 to 2012-13: Charlotte, Cincinnati, Columbus, Greensboro, Indianapolis, Kansas City, Knoxville, Louisville, Memphis, Oklahoma City and Raleigh-Durham. Louisville is the only market to go 11 for 11.
• Greensboro finished as a top-five market every season but when it was sixth in 2004-05.
  

Q: Why doesn't NYC win this?

(03-15-2013 03:18 PM)Hokie Mark Wrote:  Q: Why doesn't NYC win this?

Guess: It's done by %, so it measures fan enthusiasm, not total fans, and there's too much going on in NYC for the average person to be passionately into collge basketball.

NYC = Pro sports.

Interesting? Pittsburgh makes the top 25 last year when Pitt sucked... and this year Pitt hoops came back and we drop outta the top 25. It only confirms one thing I already knew. Pittsburgh is a fickle city.

(03-15-2013 03:18 PM)Hokie Mark Wrote:  Q: Why doesn't NYC win this?

When you think what ratings actually represent, it makes sense. Nielsen gathers data from meters, panels, and censuses to estimate how many viewers are watching a given program in a given market. This is called an impression. In addition, each market has a given number of households/subscribers possibly watching a program. This is called a universe. When you take the number of impressions and divide it by the universe, you get a percentage. That percentage is the TV rating.

It is important to keep in mind that the universe (# of households/subscribers in a market) varies between markets. For example, let's say that we are comparing two markets.

Louisville = 670,880 households
New York = 7,384,340 households

Now let's say that 30,190 people tuned in to a college basketball game in Louisville and 36,922 tuned in to a college basketball game in NYC. If we go by the equation impressions / universe = ratings, then Louisville would generate a 4.5 rating and NYC would generate a 0.5 rating. Louisville's 4.5 average rating essentially means that 4.5% of all TV households in the Louisville market were watching college basketball on ESPN over the course of the year. On the other hand, NYC's still had more people tuned in (36,922 versus 30,190) despite a lower rating because NYC's universe is much larger.

Thanks for explaining that. I've always wondered how that works.

The Dalai Lama once said, "I find hope in the darkest of days, and focus in the brightest. I do not judge the universe."

...obviously Nielsen isn't buddhist.

So the three large metro areas of North Carolina make up three of the top ten markets for college basketball. Interesting.

(03-16-2013 10:07 AM)lazydawg58 Wrote:  So the three large metro areas of North Carolina make up three of the top ten markets for college basketball. Interesting.

Surprise! Surprise!

(03-16-2013 10:07 AM)lazydawg58 Wrote:  So the three large metro areas of North Carolina make up three of the top ten markets for college basketball. Interesting.

Combine this with the fact that Greenville, SC (biggest city near Clemson) is the #2 football TV market (2nd only to Birmingham, AL) and you can see why the ACC is so desirable...

(03-16-2013 10:07 AM)lazydawg58 Wrote:  So the three large metro areas of North Carolina make up three of the top ten markets for college basketball. Interesting.

NC is the center of the college basketball universe

(03-16-2013 12:06 PM)Laettners Legacy Wrote:  

(03-16-2013 10:07 AM)lazydawg58 Wrote:  So the three large metro areas of North Carolina make up three of the top ten markets for college basketball. Interesting.

NC is the center of the college basketball universe

I thought the center was in NYC @ MSG?

thats just what the Yankees want you to believe!

Is it Greensboro by itself or the triad Greensboro, Winston-Salem & High Point? I thought our media market included all three like the triangle does down the road.

(03-16-2013 11:31 PM)WakeForestRanger Wrote:  Is it Greensboro by itself or the triad Greensboro, Winston-Salem & High Point? I thought our media market included all three like the triangle does down the road.

I would think they are referring to the triad, not Greensboro by it self.

(03-16-2013 11:03 AM)Hokie Mark Wrote:  

(03-16-2013 10:07 AM)lazydawg58 Wrote:  So the three large metro areas of North Carolina make up three of the top ten markets for college basketball. Interesting.

Combine this with the fact that Greenville, SC (biggest city near Clemson) is the #2 football TV market (2nd only to Birmingham, AL) and you can see why the ACC is so desirable...

Is there some sort of adjustment that goes into this that accounts for the size of the market? As someone who lives in the Greenville market I cannot really see why it would be so desirable when the area only ranks as the 65th biggest metropolitan area in the country.

(03-16-2013 11:21 PM)Laettners Legacy Wrote:  thats just what the Yankees want you to believe!

The irony of a Duke fan making a yankee crack is too much.

(03-16-2013 11:41 PM)WNCOrange Wrote:  

(03-16-2013 11:03 AM)Hokie Mark Wrote:  

(03-16-2013 10:07 AM)lazydawg58 Wrote:  So the three large metro areas of North Carolina make up three of the top ten markets for college basketball. Interesting.

Combine this with the fact that Greenville, SC (biggest city near Clemson) is the #2 football TV market (2nd only to Birmingham, AL) and you can see why the ACC is so desirable...

Is there some sort of adjustment that goes into this that accounts for the size of the market? As someone who lives in the Greenville market I cannot really see why it would be so desirable when the area only ranks as the 65th biggest metropolitan area in the country.

that has already been covered, it is percent of households, not total number of households

(03-16-2013 11:45 PM)lazydawg58 Wrote:  

(03-16-2013 11:41 PM)WNCOrange Wrote:  

(03-16-2013 11:03 AM)Hokie Mark Wrote:  

(03-16-2013 10:07 AM)lazydawg58 Wrote:  So the three large metro areas of North Carolina make up three of the top ten markets for college basketball. Interesting.

Combine this with the fact that Greenville, SC (biggest city near Clemson) is the #2 football TV market (2nd only to Birmingham, AL) and you can see why the ACC is so desirable...

Is there some sort of adjustment that goes into this that accounts for the size of the market? As someone who lives in the Greenville market I cannot really see why it would be so desirable when the area only ranks as the 65th biggest metropolitan area in the country.

that has already been covered, it is percent of households, not total number of households

I get where the TV rating comes from. What I don't get is why it matters that such a small market has a large rating.