From the Post's Lenn Robbins:
http://www.nypost.com/p/sports/college/b...weK2jPQK/1
"The dispute over the Big East name has all the earmarks of a one-of-a-kind case like the Indianapolis Colts trademark dispute in the early ’90s,’’ Mimi K. Rupp, a noted trademark attorney with the firm of Kenyon & Kenyon, told The Post."
"The three schools that are staying in the Big East will argue that the trademark registrations and name are no different than any other Big East property, which belongs to the Big East Corporation,” Rupp said. “When the Catholic Seven leave the Big East, the name stays with the corporation."
"The Catholic Seven, on the other hand, will claim that the name belongs to them because they are synonymous with the Big East brand,’’ Rupp said. “Like trademark disputes over rock band names, the Catholic Seven will likely argue that they are like Mick Jagger, who was largely responsible for making the Rolling Stones, the Rolling Stones."
Also mentioned in the article:
"A Post source said though St. Mary’s and Gonzaga are attractive candidates, the travel costs to fly non-revenue teams cross-country will almost surely make adding them prohibitive.
The source said Butler, Dayton, George Mason, St. Louis and Xavier are the top five options as the league seeks to transform into an elite, 12-team, hoops conference."
Get it done, get the d@mn name!