Just realized this post should be here....
VCU is only marginally better regarding resume. They're just the trendy pick right now due to 2011.
Richmond - NCAA's = 9 since 1984, sweet 16 in 1984 and 2011. Hasn't advanced beyond that.
VCU - NCAA's = 11 since 1981, 2011 was the only time they advanced to or past the sweet 16.
Either would be a better geographic fit than Creighton. Richmond is the largest city in a state with a booming population whereas Creighton is well..... in Nebraska. All that said Richmond is still just a much better fit overall and Spiders are a really cool mascot. That's my $0.02 on the Richmond / VCU debate.
I'd do this....
West - MU, DePaul, SLU, BU, XU, Dayton
East - PC, SJU, SHU, VU, GTown, UR
This is a great geographic setup to develop / strengthen rivalries. Play all in your division twice and everybody in the opposite division once for a 16 game conference schedule. That worked great for the ACC until the a-holes decided they coveted what the old Big East had.