Here are football revenues in the Sun Belt by school:
Football Revenue
Florida Intl $6,915,199.00
MTSU $6,638,007.00
Western Kentucky $5,768,244.00
Troy Univ $5,386,426.00
Univ South Alabama $5,177,338.00
Univ North Texas $4,315,701.00
Louisiana – Lafayette $4,210,176.00
Arkansas State Univ $3,760,642.00
Louisiana – Monroe $2,982,373.00
Florida Atlantic $2,280,834.00
The highest revenue-producing schools in the Sun Belt Conference are well below the average for the Mountain West and Conference USA. The bottom two in the Sun Belt aren’t even generating half what the top producers in the conference are bringing in
There’s only a slight shift in order when we look at the biggest spenders on football in the Sun Belt:
Football Expenses
MTSU $6,638,007.00
Florida Intl $6,225,125.00
Western Kentucky $5,768,244.00
Univ South Alabama $5,177,338.00
Troy Univ $5,029,312.00
Florida Atlantic $4,610,870.00
Univ North Texas $4,315,701.00
Louisiana – Lafayette $4,210,176.00
Arkansas State Univ $3,760,642.00
Louisiana – Monroe $2,982,373.00
If you’re already doing the math in your head, you’ve probably figured out now many schools in the Sun Belt are turning a profit on football. Here are net profits
Football Profit
Florida Intl $690,074.00
Troy Univ $357,114.00
Arkansas State Univ $0.00
Louisiana – Lafayette $0.00
Louisiana – Monroe $0.00
MTSU $0.00
Univ North Texas $0.00
Univ South Alabama $0.00
Western Kentucky $0.00
Florida Atlantic -$2,330,036.00
If you’ve been reading BusinessofCollegeSports.com for long, you know what happens when football doesn’t make enough money to help cover the other sports. Generally, what happens is a greater reliance on institutional support.
At some schools that means student fees. In fact, the Sun Belt had the second highest average for percent of athletic budget derived from student fees, behind only the Mid-American. Two Sun Belt schools, Florida Atlantic and Florida International, are in the top five out of all BCS schools for percentage of athletic department revenue coming from student fees.
Florida International leads all BCS schools at 71% and is #4 in dollar amount at $15.6 million.
You won’t be surprised to find out only one school is reporting a net profit for their athletic department:
Athletic Dept Profit
Florida Atlantic $1,073,745.00
Arkansas State Univ $0.00
Florida Intl $0.00
Louisiana – Lafayette $0.00
Louisiana – Monroe $0.00
MTSU $0.00
Univ North Texas $0.00
Univ South Alabama $0.00
Troy Univ $0.00
Western Kentucky $0.00
As I’ve explained before, showing a profit on these reports to the Department of Education does not mean the athletic department turns an actual profit. For most non-AQ schools, and some AQ schools, they can show this profit only by including funds like student fees and university subsidies. In Florida Atlantic’s case, $8.9 million, or 55%, of their total revenue is from student fees.
Data is July 1, 2009 to June 30, 2010, so we’re talking about the 2009 football season
LINK
http://businessofcollegesports.com/category/sun-belt/