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Bowl sponsors changing
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mattsarz Offline
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Posts: 7,159
Joined: Mar 2006
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I Root For: SU, Ariz. St.
Location: Painesville, OH
Post: #1
Bowl sponsors changing
http://www.sportsbusinessjournal.com/article/65600

FedEx will remove its name from the Orange Bowl. Apparently ESPN, who sells the title sponsorships of the BCS games, is increasing the packages these companies buy and FedEx was not interested.

This is in addition to the Meineke name leaving the Charlotte bowl game after the 2010 game and the Holiday Bowl sponsor changing from Pacific Life to Bridgepoint Education.
05-03-2010 08:50 AM
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