Here's an article from MLB.com on the Yankee bowl. Kinda long so I'll just give the link. Here's a line from the article:
http://mlb.mlb.com/news/article.jsp?ymd=...p&c_id=mlb
Bloomberg hopes the game will become another major holiday event in a city full of them. Yankees President Randy Levine said the game has the potential to become affiliated with New Year's Eve at Times Square in the same way the Rose Bowl is connected to New Year's Day and the Tournament of Roses Parade in Pasadena, Calif.
"Nobody stages big events like the Big Apple. We've got the experience, we've got the resources, and we've got the spirit," New York City Mayor Michael Bloomberg said. "It's a win for the fans of both teams playing, and it's a win for New York."
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I'm starting to feel that this has little to do with college football as much as it has to do with event. Like the Thanksgiving Day parade in NYC the attempt is to create another event that NYC does bigger than everyone else- from what I'm reading. Which means it becomes a tourist event and part of the New Year's celebration tradition. From the article, they're thinking Rose BOwl as a model. Nothing to do with the BE or B12 in a real sense. These guys are in it to make money and I'm sure they are looking at tourist coming from Japan to visit New YOrk and putting the Yankee Bowl on their agenda and for the local population, it's an event to take your girl during the holidays- Even if you never went to college. This is just about money and they seem to have lined up the people who can make it happen and it seems like the power of the city is behind it.
It's is following a Los Angeles model. The #1 market (NYC) is finally trying to top and the #2 market (L.A.) in cashing in on the Rose bowl level money. They're not even thinking Orange Bowl.
Actually they guarantee $4 million per bowl right out of the box.
We have to see how this plays out but they are not following the rules they are making thier own rules and changing the game.
...and it's about time.