'I think Idaho counts all the tickets that are given away and many of those tickets are tossed out by the local stores after the games.'
I would say that Idaho's attendance estimate was correct for the Hawaii game; it was a nearly full dome, and probably our best-attended true home game since departing the Big West Conference. The other two have over-estimated actual attendance by several thousand (probably ~12,000 fans in attendance for USU and FSU, plus or minus), which makes it clear that the athletic department for Idaho is counting tickets sold, not gate attendance. This probably includes season ticket holders that do not attend the game, as well as Idaho's "12th man" program that BroncoBob references. Idaho fans and supporters across the country can purchase tickets for games they cannot attend, which will be donated to area schools and businesses. Obviously, not all of these donated tickets result in attendance, so you end up with a gap between tickets sold and people at the game. Many posters of VandalVenue.comt live a long ways from Moscow, and may only make one game a year, choose to support the program by buying these tickets. The cash still flows into the program - there just isn't necessarily anyone in the seats (although it's a nice program for area kids who can get a free football game out of the deal).
However, I think our attendance is clearly improved over the last few years in the Sun Belt. Fan interest in WAC teams seems to be pretty strong, regardless of Idaho's performance, and if the Vandals improve on the field and the games become more competitive (not that the first two and a half quarters against Fresno were not competitive), attendance should respond. I don't think Idaho has too much to worry about from the attendance perspective, and I hope that our attendance grows to the level that the school will be forced to act on our inadequate facilities. And sooner rather than later...
Utah State's numbers confuse me, and I wonder if the Aggies aren't counting student attendance? Idaho absolutely is, although the student tickets aren't "purchased" (although student fees at Idaho do contribute to the athletic department, and consequently you could say that every student is paying for a few athletic tickets, whether or not they choose to use them). I can't imagine Utah State's numbers falling after hiring a new coach and moving to a conference that the Aggies have desired for decades (even if it has a new look). It's definitely something that should be looked into.
Regardless of how the NCAA attempts to mandate or regulate attendance numbers and how they're recorded, I'm afraid schools are always going to play this game. It's just strange to see USU clearly under-estimating attendance, where most all, at times, over-estimate.
There's obviously plenty of room for improvement in WAC attendance outside of BSU, FSU and UH. Hopefully everyone, from Nevada on through the newbies, can make progress in the years ahead.
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