Cubanbull Wrote:Omni
Going back to the markets, if we ever did get the actual TV contracts amount for football and basketball we would be able to compare.
But if im not mistaken the difference between the football TV money/8 and the basketball tv money/16 is not great
The football is approximately $15 million a year and the bb, including the CBS contract is approximately $27 million a year.
The closest BCS football contract to the Big East's is the ACC's which is approximately $40 million. The ONLY basketball contract higher than the Big East's (even in per team amount) is the ACC's $30 million - and that is through Raycom/Lincoln Financial Sports. ESPN wasn't willing to go that high for the ACC basketball TV contract.
National TV pays way more for football than basketball.
Quote:So in effect IF basketball reach was so much better shouldnt the amount per team be a lot larger?
You partly answer your own question with the following...
Quote:If according to the report in the WV paper the TV money was 19 mill for 05-06. I think football was cut down to 7 mill at that time, so that left 12 mill for basketball.
If those numbers are correct it doesnt show the reach in basketbal markets that the BE should have.
The above is basically correct for the ESPN portions. However, keep in mind, those lower figures were the re-negotiated figures for the league as the result of expansion - in other words, taking into consideration the five new additions. It's not as though the new contract was suddenly taking into consideration the new expansion teams.
Which means that the football contract went from $8 million to $15 million for football - but only for 5 of the 6 years of this upcoming contract - since the new football deal doesn't take effect until 2008.
The basketball went from $12 million to $23 million for all 6 years.
So why the increases? Well, partly the basketball contract came about as the result of record national ratings during the 2005-06 season. Which teams delivered those record ratings? The usual suspects - Connecticut, Louisville, and Syracuse. But ESPN knew in the $12 million contract they were getting those three solid national draws. However there were two new programs in 2005-06 that hadn't been in the mix for about a decade, Villanova and Georgetown.
The other reasons why the increase was because of the sheer amount of product and the market 'reach' factor.
As for football, well the only significant event that had happened for the Big East in the 2005-06 season was West Virginia's win over the Georgia in the Sugar Bowl.
So, it isn't hard to imagine that Jurich and the others 'sold' ESPN on the fact that if the combined pull and reach of the Big East could produce great ratings for basketball, then there would be a trickle effect over in football as well. So, ESPN took a gamble - but only for 5 of the 6 years of the contract for basically $13 million a year for 6 years.
And while the contract was settled prior to these events, the ratings for Louisville vs West Virginia and Louisville vs Rutgers games prove that to be correct.
Cheers,
Neil