This is so subjective it's hard to say. With tradition and history in both sports I'd give an edge to Cincy. National name brand would be UConn, but that's only for basketball, but in bball--women's and men's--they've excelled beyond anyone else, but they lose points for football.

I can't think of any schools that don't have value in their own way, with the exception of ECU and imho that's temporary, at least in football.

As a homer, I think Memphis has a big upside. Memphis is in a metro area of only 1.4 million--big enough to draw fans and financial support, but small enough for the school not to get lost in the shuffle of multiple pro and college teams in the area. And Memphis spends a ton of money on facilities and coaches. Once we get bball back together, watch out!

Like others have stated, this is a great league and I like the developing rivalries. Frankly, if we got the big money, I'd be happy for Memphis to stay here.